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Deala day business model

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DEAL A DAY BUSINESS MODEL Group Name: SellMore Naveen Gupta 09BM8033 Vipin Dutt 09BM8091
Business Concept ,[object Object],[object Object]
Variations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 20 daily deal site in India
Contd…
Contd…
Contd…
Snapdeal.com
Mydala.com
Koovs.com
Online Deals BUSINESS MODEL Customer signs with DealaDay Deal reaches critical mass Customers pay DealaDay Payments spread out in 3 installments over lifecycle of deal, leading DealaDay with negative working capital DealaDay pays merchant share Merchant signs up Customer redeems coupon at merchant DealaDay features deal DealaDay decides which deals are featured in a ZIP code area
REVENUE MODEL Net revenue # of deals Net deal size # of geographies Categories/ geography Discounted deal price Share to Dealsite(%) Gross/ List price Discount to customers (%) x x x x Long waiting list of merchants waiting to be featured Typically 30-50% ~ 50%. May trend downwards due to competitive pressure Function of category; seems to have increased India international local national GAP, Body Shop Main deal Side deals stores New experimental feature
Benefit to customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MERCHANT OBSERVATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dealsites proposition: Guaranteed revenue and large number of new customers. http:// blogs.wsj.com/venturecapital/2010/09/29/rice-university-study-groupon-renewal-rate-not-so-hot /
MERCHANT PERSPECTIVE ON CUSTOMER INTERACTION Merchant / Get customer to follow on Offer on Like it on Respond to Advertise on Deal a Day
 
Industry Analysis
Industry Analysis contd…
Snapdeal.com Analysis
Contd…
Contd…
Top Online Shopping Sites- Nation Wide
Future technical improvements ,[object Object]
 

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Deala day business model

  • 1. DEAL A DAY BUSINESS MODEL Group Name: SellMore Naveen Gupta 09BM8033 Vipin Dutt 09BM8091
  • 2.
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  • 4. Top 20 daily deal site in India
  • 11. Online Deals BUSINESS MODEL Customer signs with DealaDay Deal reaches critical mass Customers pay DealaDay Payments spread out in 3 installments over lifecycle of deal, leading DealaDay with negative working capital DealaDay pays merchant share Merchant signs up Customer redeems coupon at merchant DealaDay features deal DealaDay decides which deals are featured in a ZIP code area
  • 12. REVENUE MODEL Net revenue # of deals Net deal size # of geographies Categories/ geography Discounted deal price Share to Dealsite(%) Gross/ List price Discount to customers (%) x x x x Long waiting list of merchants waiting to be featured Typically 30-50% ~ 50%. May trend downwards due to competitive pressure Function of category; seems to have increased India international local national GAP, Body Shop Main deal Side deals stores New experimental feature
  • 13.
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  • 16. MERCHANT PERSPECTIVE ON CUSTOMER INTERACTION Merchant / Get customer to follow on Offer on Like it on Respond to Advertise on Deal a Day
  • 17.  
  • 23. Top Online Shopping Sites- Nation Wide
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  • 25.