A presentation I gave last year to a class of MBA students

1. Avant, on faisait des
plans d’affaires...
...mais ça, c’était avant.

2. Who?

3. How many of you have
already created a

4. How many of you intend
to create a business
soon?

5. How did you/will you
proceed?

6. For a restaurant, that’s
fine.

7. But if you want to
create a tech
startup...

8. Your market is
changing very rapidly

9. Customers don’t
know what they want

10. You don’t understand
them

11. You haven’t figured out how
you’re gonna make money

12. «A startup is a human
institution designed to
deliver a new product
or service under
conditions of extreme
uncertainty.»
Eric Ries

13. Lean Startup:
Assumptions

14. A startup is not a
company

15. Your product is not your product

16. Ideas are worthless

17. Business plans are way too
rigid

18. Forget about market studies

19. You know nothing
about your customers

20. Entrepreneurship
is no lottery

21. You will most
likely
not get it right
the first time

22. You don’t need to build something
in order to validate it

23. Lean Startup:
Key principles

24. The build-measure-learn
validated learning loop

25. Get out of the
building

26. You need to find the right
Customer-Problem-Solution

27. Your first goal is to design a
Minimum Viable Product

28. And reach Problem-Market Fit

29. Use visual tools