Launch Websites and Blogs. Use CMS like Wordpress for your website. Search Engine Marketing and Social Media Marketing. Presentation accompanying a 3-hour interactive session at Goa State Industries Association.

1. www.sancoale.net
Interactive session on
Leveraging
Internet for SMEs
At Goa State Industries Association (GSIA),
Panaji, Goa on 24 April 2014
Lalit Saraswat, Sancoale Technologies

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Your
expectations..

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Leverage the Internet for your
business..
The Internet gives
every Small Business
it’s David versus
Goliath moment.
http://www.sancoale.
net/leverage-the-
internet-for-your-
business/

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Launch your own Website and Blog

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Domains & Webhosting
Domains & Web
Hosting
Sample Supplier http:
//www.godaddy.com/

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Lead Generation Machine
IF your website is found..
Website objective ?
Leads ? Branding ?
Forms
Call to action
Social share
Contact
Languages

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Website Design
Professional
Layout
Call to action
Colours
H1
Meets objectives

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HTML vs CMS
Manual
Easy to repair
Flexible
Templated
Powerful
Easy to use

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CMS: Wordpress

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Wordpress, Blogger, Joomla, Drupal

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Responsive

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Plugins & Themes
Share
Form
SEO
Analytics
Photos
Similar
Tags
XML sitemap

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Use Search Engines and Social Media to
generate sales

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Search Engines
Google
and others
Traffic
Evolution
Keywords
Links
Penguin, Panda
Content

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PPC vs SEO

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Analytics

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Social Media
2-way
Relevant
Hard sell
Post Quantity
Post Quality
Timing

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Facebook Pages
Insights
Admins
Visuals
Best posts
Apps

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Content Generation

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Text, Custom Visuals

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Engage
Frequency
Consistency
Likes, Shares,
Comments
Retweets, Favourites
Respond to
negative reviews

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Advertise on Facebook
Facebook Ads
Promoted Posts
Engagement, CTR

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The Cloud

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The Cloud vs Hard Drive
Security
Access anywhere
Collaborate

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Google Apps
Cloud based productivity
From any device
From anywhere

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Web based CRM

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Thank you
Interactive session on
Leveraging Internet for SMEs

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Lalit Saraswat
+919225901760
Lalit@LalitSaraswat.com
www.LalitSaraswat.com
Sancoale Technologies
www.Sancoale.net