Strategies for small organizations to use content marketing and branding to change what people think about them.

1. What About
Branding
& Content
Marketing?
Strategies for Small
Organizations…

2. A brand is not a logo.
A brand is not an identity.
A brand is not a product.

3. A brand is a person’s gut feeling
about a product, service or
organization.

4. Thinking about branding and
marketing is not easy for
small organizations.

5. CON•TENT MAR•KET•ING: A marketing
technique of distributing relevant and
valuable content to
attract, acquire, and engage your
target audience – with the objective of
driving profitable customer action.

7. Today’s interactive world is not
about you; it’s about them.

8. Customers want to co-create the content
and be a part of the conversation.
Let them to do this and they will
willingly and happily share your brand
with others.

9. If you inspire your customers, they
will become your BRAND
EVANGELISTS and help sell your
products and services.

10. Most branding and marketing
projects start with research.

11. But you can pass “GO” if you want…
…As long as you already know who
you are and what you stand for.

12. The FORMULA is simple:
Engage your community through
content marketing.

13. CREATE
papers
blogs
slidecasts
webinars
videos
podcasts
infographics
eBooks
presentations
SHARE
website
email
social media
conferences
magazines/journals

14. FOLLOW MY BLOG:
saramarberry.com
CONNECT WITH ME:
linkedin.com/in/saramarberry
twitter@saramarberry
sara@saramarberry.com