The sound and acoustic design agency Lorelei presentation. Focused on our phiosophy, our methodology and case histories. We are specialized in product sound design and product sound branding.

1. Lorelei
Acoustic&Sound Design Agency

2. Lorelei is a sound &
acoustic design
agency focused on
sonic interaction
design
A qualified team
 sound designers
 engineers
 researchers
 musicians

3. We work on:
 sonification of private and public places
 product sound design

4. Methodology

5. Context analysis
 market review&competitors
 history of product
 social meaning
 cultural meaning
 economic meaning
 public debate
 media coverage review
http://www.flickr.com/photos/aarongstock/43807845/

6. Brand analysis
 brand values, competitors,
datas, goals, history and
scenarios
 interactive sound branding
guidelines
 product sound branding
guidelines
http://www.flickr.com/photos/pazca/4391269931/

7. Product analisys
 testing the current sound interaction
with the product
 testing the current user
experience
 testing the current solutions for
sound diffusion
http://www.flickr.com/photos/kungfubonanza/2821645016/

8. Sound content analysis
 sound archetypes
 psychology of perception
 cross-modal interactions
 psychoacoustics and acoustics
 music: culture, tradition, history
http://www.flickr.com/photos/harshapvss/3187186423/

9. Sonic sketching
 based on background, brand, product
and sonic content analysis
 provisional sound content design in
agreement with the client
http://www.flickr.com/photos/jz909/2076688571

10. Sound content
design&production
 recording
 sampling&sinthesizing
 editing&equalising
 mixing
 mastering
 optimization&delivery
http://www.flickr.com/photos/jagolive/1543833695/

11. Software&Hardware
prototyping
testing of the sound content in
a virtual interactive environment
 testing of the sound content in
the product
 adjustment of the sound
content
http://www.flickr.com/photos/gnackgnackgnack/3952746782/

12. Dissemination
 testing of the new product with
costumers in a real environment
 dissemination of results for
research, marketing,
communication
http://www.flickr.com/photos/crystal-com/3308252331/

13. Fields of application
• Food
• Wellness&Health
• Consumer products&appliances
• Domotics&Multisensory spaces

14. Food&Sound
Photo from “Synesthesia” http://www.youtube.com/watch?v=aIEiOrxhtNQdir.Terry Timely USA 2009
http://www.territimely.com

15.  Soundscape&Identity: listening to the original
sound of food and ingredients amplifies their
perceived qualities and pleasure of + 15%*
 Frequency&tastes: there’s a precise relationship
between the perception of basic tastes and
frequency range*
 Instruments&tastes: there’s a precise relationship
between musical instruments and the perception
of basic tastes*
* Crossmodal Research Lab - Oxford

16. Wellness,Health&Sound
Architects of Air temporary structure. Sound design by Lorelei, Nottingham, UK, 2010

17. • The brainwave entrainment principle
• Sound and memory in the Alzheimer
therapy: 76% of familiar sounds
stimulate precise associated
memories*
* http://www.sciencedaily.com/releases/2009/02/090223221230.htm

18. Sound appliances

19. • Kitchen stories: using soundscape to
stimulate a positive relationship with food*
• Analogic vs digital slot machines: -24%
revenues without sound
• Whirlpool and the semantic qualities of
sounds for products: elegance, sturdiness,
complexity, activity **
* Andrea Grimes, Martin Bednar, Jay David Bolter, Rebecca E. Grinter, EatWell: Sharing Nutrition-Related Memories in a Low-
Income Community, CSCW’08
** Characterizing and Differentiating the Semantic Qualities of Auditory Tones for Products, J.A. Kleiss, Whirlpool
Corporation, www.2octaves.com

20. Sound&Retail
Architects of Air temporary structure. Sound design vy Lorelei, Nottingham, UK, 2010

21. • The French-German Winery
experiment: 1:3 with German music
diffusion in-store*
• +17% of buying attitude in the
bread corner if associated with a
purposely designed sound logo**
* North, Hargreaves and McKendrick, “Music and on-hold waiting time”The British Journal of Psychology 90, Fall 1999;
** Soundseller Blog

22. Case Histories
 Sound for electric cars
 Foneydia the sonic bed
 Soundscape for the Luminarium

23. Sound for Electric cars
• Electric and Hybrid cars are silent
• The lack of sound implies the lack of sonic cues to
detect the vehicle
• A legislation is foreseen that will oblige car
manufacturer to create a new sound for electric cars
http://www.flickr.com/photos/crystiancruz/sets/72157604628157665/with/3371239405/

24. • The client: FIAMM s.p.a., world leader
in Horns manufacturing
• The request:
– to design sound contents for providing
external sonic cues
– to design a prototype of a device to control
and diffuse sound contents

25. Foneydia - the sonic bed
• The client: Hypnos, a SME bed
manufacturer for hotels&wellness
• The request:
• developing a new product
• using sound to enhance relaxation

26. The solution
• using the bed as a sounding board: the
sound is diffused by the bed wooden
structure itself through a specific
technology
• using infrasound to enhance relaxation
• using pleasant music according to the
target to convey and mask infrasound

27. Soundscape for the Luminarium
• The client: Architects of Air, a
Franco-English architecture studio
that creates temporary structures to
be visited as a multisensory
experience
• The request: to create a new
soundscape for the structures

28. The solution
• The sound content is based on sounds
recorded from the structure itsef (air,
pvc) to enhance the tactile/multisensory
experience
• The sound moves through the space
following specific trajectories to enhance
light and color
• Affordability: using the original sound
system without additional costs

29. Contacts
www.loreleiproject.com/
@ loreleisound