Do you know which essential pages your business website should have? Sara Isenberg will take you on a tour of the SIX essential pages that your website -- any business website -- should have. This presentation will cover best practices and conventions about these pages: what are they, why should you have them, and what should be on them. Sara Isenberg is an independent web consultant and project manager. As a web consultant, Sara helps businesses with strategy, planning, and best practices for web projects, blogging, social media marketing, and email marketing. As a project manager, Sara works with businesses and web developers to keep projects on track, and maintain effective communication between clients and developers. For more about Sara Isenberg Web Consulting & Project Management, visit http://saraisenberg.com. Follow Sara on Facebook at http://facebook.com/saraisenbergconsulting.

1. January 23, 2013 -- Welcome to:
SIX Essential Pages –
Website Basics 101.
Sara Isenberg
sara@saraisenberg.com
http://saraisenberg.com
http://facebook.com/saraisenbergconsulting

2. INTRODUCTION
I help businesses plan, strategize, and
manage web, social media, email marketing,
software, and other projects. I help
businesses select and hire the best web
designer and developer for their project.
Improve your online presence!
Sara Isenberg
sara@saraisenberg.com
http://saraisenberg.com
http://facebook.com/saraisenbergconsulting

3. THREE FUNDAMENTALS
OF A WEBSITE:
1. Usability – architecture, navigation
2. Design – appropriate to support your message
3. Content – clear and simple, easy to scan

4. SIX MAIN SECTIONS OF YOUR WEBSITE:
1. Home page
2. Products and/or Services
3. About
4. Contact
5. Custom Information
6. Dynamic Content
(graphic credits to Scott Design’s blog)

5. 1. HOME Page:
§ 2-5 second test -- what you do and where.
§ Unique Selling Proposition (USP)
§ Visually supports your branding.
§ One or more Calls to Action. Tell the visitor what
action you’d like them to take.
§ 2-5 sentences of keyword-rich TEXT. Search
engines need TEXT.
§ Meta Page Titles and Page Descriptions (not
limited to home page)
§ Generally above the fold.

6. 2. Products and/or Services:
§ What are you offering or promoting?
§ What are your services?
§ What are your products?
§ What is your cause?

7. 3. ABOUT Page:
§ Is about the PEOPLE who own or manage or run
the business.
§ Might be biographical, eg for sole proprietor.
§ Might include history of the business.
§ Might tell your story on how your business came
to exist.
§ Has a voice that supports your branding.
§ Is NOT typically about the product or services.

8. 4. CONTACT Page:
§ Starts with something friendly and inviting. Eg: I
look forward to hearing from you.
§ Email address (even if you have a form)
§ Phone number (even if you just check messages)
§ Mailing address or physical location (depends)
§ Form ok.

9. 5. Custom Information:
§ Your Expertise
§ Additional Resources
§ Related information
§ Eg: Dentist? Provide general dentistry info
§ Eg: Sell Bicycles? Provide local trail info
§ Eg: Web Consultant? Links to relevant meetups.

10. 6. Dynamic Content:
§ Blog
§ Social Media
§ Events
§ Sales, Specials, Deals
Valuable to human visitors AND
search engines:
• Updated content brings return visitors!
• Text content with keyword phrases is
important for search engines!

11. SIX MAIN SECTIONS OF YOUR WEBSITE:
1. Home page
2. Products and/or Services
3. About
4. Contact
5. Custom Information
6. Dynamic Content
(graphic credits to Scott Design’s blog)

12. RESOURCES
o Getting ready for a new website or web redesign: (My
collection of great links.)
http://saraisenberg.com/2011/06/16/before-you-hire-your-
web-designer-or-developer/
o Don’t Make Me Think, A Common Sense Approach to
Web Usability, Steve Krug.
o Letting Go of the Words, Writing Web Content That
Works, Janice Ginny Reddish.
o Rocket Surgery, The Do-It-Yourself Guide to Finding
and Fixing Usability Problems, Steve Krug.

13. Register NOW!
Jan, Feb, March 2013 CLASSES
Registration via City of Santa Cruz Parks & Rec
Details here: http://saraisenberg.com/classes/
+ Boost Your Business w/ Social Media (w/ Karen Kefauver)
TUE JAN 29, 6:30-9:30pm
+ Boost Your Business w/ Facebook Ads (w/ Kathryn Gorges)
TUE FEB 12, 6:30-9:30pm
+ Boost Your Business w/ Pinterest (w/ Lydia Snider)
TUE FEB 26, 6:30-9:30pm
+ Boost Your Business -- Plan Your New Website (w/ me) ► get BIZ-ONLINE CHECKLIST
TUE MAR 12, 6:30-9:30pm
+ Boost Your Nonprofit's Reach w/ Social Media (w/ Danny Keith)
TUE MAR 19, 6:30-9:30pm

14. Q&A
Improve your online presence!
Sara Isenberg
sara@saraisenberg.com
http://saraisenberg.com
http://facebook.com/saraisenbergconsulting