6. You choose
So easy to organize and
rework your wires.
Define what matters to you.
Pull videos from
anywhere on the Web.
Play a single video
or an entire wire.
7. You keep control
Arrange videos into topic wires.
Choose your featured video.
Choose your preview image.
Share individual videos
or entire collections …
with one friend or
an entire social network.
8. And that is good for advertisers
Always the right context.
An implied invitation
to showcase your
brand’s voice.
9. We're building a network around the
immersive power of video
(September 2012) (April 2013)
Full Release
(tbd)
Content Context Community
10. A few wires we’re loving
Cory doing interesting
things with intro videos
Context lets us showcase
special content
11. Users are already surprising us
The Pinterest demo is
surprisingly active
Video professionals also
housing their own portfolios
This chart shows actual growth, not a forecast. And as a forecast, Forrester says online video revenue will triple to $6.3 billion in the next two years. The GenY Millennials are turning to video to make their voices and views heard.
Sure, we want to pull from YouTube, Vimeo and major news sources. And we also want to pull from lifestyle content. And alternative news sources. We don’t want any limits to our video identity.
And this is really important - advertisers can choose their context. You can see here, within any single person’s wire, there are multiple topics – so with #waywire, advertisers can reach a demographic – or a psychographic – or both.
We’re now bringing in 40 hours every day of video from trusted sources. We have an amazing collection of video that matters. And now adding context amplifies the immersive power of video. And in the “Community” phase is where you’ll see us lean into mobile.
We’ve let a small number of our alpha users play around with the beta early. And some interesting things are happening…
We’ve let a small number of our alpha users play around with the beta early. And some interesting things are happening… We’re learning it’s about BOTH the demographic (GenY) *AND* the sensibility (activism)
A mix of traditional and GenY trusted voices. Collaborators are taking a more active role in managing their content. On Tuesday, Refinery29 is exclusively releasing a short film done by Absolut with Solange Knowles on #waywire – it’s our first branded content.