Short UX presentation about building a community of users and "raving fans" for the launch of self sign-up Tendenci version 1.x

1. Why
Do
We
Want
Raving
Fans?
Raving
Fans
=
Recurring
Revenue
+
Free
Marke9ng
and
PR
All
Rights
Reserved
©2013
Sarah
M
Worthy

2. How
Do
We
Get
Raving
Fans?
In
his
book,
Godin
explains
that
no
one
spreads
an
idea
unless:
1. They
understand
it
2. They
want
it
to
spread
3. They
believe
spreading
it
will
benefit
them
4. It
is
easy
to
spread
the
idea
“Unleasing
the
Ideavirus”
by
Seth
Godin
|
hVp://www.sethgodin.com/ideavirus/

3. Step
1)
Help
Them
Understand
Tendenci
“When
I
use
the
word
technology,
I
mean
any
way
of
doing
beVer
things…
Technology
is
only
relevant
to
the
extent
that
it
makes
people’s
lives
be=er!”
“Be
obsessed
with
your
customer
and
making
great
products
for
them
and
you
will
succeed
–
be
passionate
about
it.
It
is
about
making
it
good
for
the
user!”
-­‐Gary
Hoover

4. Steve
Jobs
–
U/X
Extraordinaire
“Steve
jobs
wasn't
an
engineer
or
a
designer.
But
he
was
one
of
the
greatest
users
of
technology
of
all
9me,
and
that
made
all
the
difference.”
-­‐ Cliff
Kuang,
Fast
Company
“What
Made
Steve
Jobs
so
Great?”
“You
can't
just
ask
customers
what
they
want
and
then
try
to
give
that
to
them.
By
the
9me
you
get
it
built,
they'll
want
something
new.”
-­‐
Steve
jobs
Connect
with
Sarah
M
Worthy
on
LinkedIn

5. Programmers
See
This
View
Screenshot
from
hVp://www.alphabit-­‐ua.com/sublime/

6. Designers
See
This
View
Screenshot
from
hVp://www.crazyleafdesign.com/blog/category/graphic-­‐design/photoshop/

7. Site
Admins
See
This
View
Visit
www.worthytech.org
to
see
Sarah’s
Tendenci
Site!

8. Who
Are
Tendenci’s
Users?
Our
team
are
all
users
–
and
your
experience
maVers!
Clients
(Admins
of
Site)
are
users
and
their
experience
maVers!
The
Site
Visitors
are
users
and
their
experience
maVers!
Hire
Sarah
for
Product
Marke9ng
and
User/Customer
Acquisi9on
Strategies!

9. It’s
About
Asking
Ques9ons…
Who’s
using
the
site?
How
old
are
they,
what
level
of
technical
experience
do
they
have,
how
many
staff,
members,
volunteers,
Board
members,
Admins…
?
What
are
they
doing
on
the
site?
What
do
Admins
do,
what
do
site
visitors
do,
what
do
users
and
members
do?
When
are
they
using
the
site?
Time
of
day,
day
of
week,
specific
events
and
9mes
of
year,
etc?
Where
are
they
when
they
use
it,
what
devices
are
they
on
when
they
use
it?
Why
do
they
use
the
website
(and
why
did
they
pick
Tendenci,
why
didn’t
they
stay
with
their
old
CMS?)

10. “Implementa9on
is
Everything”
–
Brad
Cranford,
Director
of
Technology,
Usability
Sciences
Compromise
is
Necessary
Resources
vs.
Idealism
User’s
Needs
vs.
Business
Goals

11. Crea9ng
a
Great
User
Experience
Is
Also
Crea9ng
a
Great
Brand
Impression
–
It
MaVers!

12. What
You
Can
Do
• Create
a
Tendenci
Site
–
hVp://signup.tendenciapp.com
• Give
me
3
Things
that
you
think
would
make
the
experience
awesome
for
you
and
would
turn
you
into
a
raving
fan!

13. Report
Issues,
Suggest
Features,
Update
Our
Wiki