3. What’s the purpose of
increasing language skill?
• Getting a prospect to imagine how
good they will feel after working
with you.
4. What’s the purpose of
increasing language skill?
• Getting a prospect to imagine how
good they will feel after working
with you.
• Reframing a team member from
unmotivated to excited at the
prospect of overcoming challenge.
5. What’s the purpose of
increasing language skill?
• Getting a prospect to imagine how
good they will feel after working
with you.
• Reframing a team member from
unmotivated to excited at the
prospect of overcoming challenge.
• Moving someone from
confrontation into flexible thinking
and potential agreement.
6. What’s the purpose of
increasing language skill?
• Getting a prospect to imagine how
good they will feel after working
with you.
• Reframing a team member from
unmotivated to excited at the
prospect of overcoming challenge.
• Moving someone from
confrontation into flexible thinking
and potential agreement.
• Allowing your team to see benefits
in your proposals and changes.
8. Being Mindful of Language Pays
Dividends
• 8 reasons to change “why?”
habits
9. Being Mindful of Language Pays
Dividends
• 8 reasons to change “why?”
habits
• The Hidden Meaning behind
words
10. Being Mindful of Language Pays
Dividends
• 8 reasons to change “why?”
habits
• The Hidden Meaning behind
words
• 3 “word bombs” to avoid in
business
11. Being Mindful of Language Pays
Dividends
• 8 reasons to change “why?”
habits
• The Hidden Meaning behind
words
• 3 “word bombs” to avoid in
business
• How to challenge the two
most common limiting
language patterns.
13. What’s so important about
the words we choose?
• Changes the direction of focus
14. What’s so important about
the words we choose?
• Changes the direction of focus
• Gives a snapshot of perspective
15. What’s so important about
the words we choose?
• Changes the direction of focus
• Gives a snapshot of perspective
• The difference between motivation and de-
motivation
16. What’s so important about
the words we choose?
• Changes the direction of focus
• Gives a snapshot of perspective
• The difference between motivation and de-
motivation
• Enhances the art of persuasion
17. What’s so important about
the words we choose?
• Changes the direction of focus
• Gives a snapshot of perspective
• The difference between motivation and de-
motivation
• Enhances the art of persuasion
• Increases efficiency
18. What’s so important about
the words we choose?
• Changes the direction of focus
• Gives a snapshot of perspective
• The difference between motivation and de-
motivation
• Enhances the art of persuasion
• Increases efficiency
• Maximises Opportunity
20. How? vs. Why?
Why? How?
How did we come to lose this
Why did we lose this contract?
contract?
Why did the client choose the How did the client come to
other supplier? choose the other supplier?
How did you come to make that
Why did you make that decision?
decision?
Why are we in this position? How did we arrive here?
21. How? vs. Why?
Why? How?
How did we come to lose this
Why did we lose this contract?
contract?
Why did the client choose the How did the client come to
other supplier? choose the other supplier?
How did you come to make that
Why did you make that decision?
decision?
Why are we in this position? How did we arrive here?
22. How? vs. Why?
Why? How?
How did we come to lose this
Why did we lose this contract?
contract?
Why did the client choose the How did the client come to
other supplier? choose the other supplier?
How did you come to make that
Why did you make that decision?
decision?
Why are we in this position? How did we arrive here?
23. How? vs. Why?
Why? How?
How did we come to lose this
Why did we lose this contract?
contract?
Why did the client choose the How did the client come to
other supplier? choose the other supplier?
How did you come to make that
Why did you make that decision?
decision?
Why are we in this position? How did we arrive here?
24. How? vs. Why?
Why? How?
How did we come to lose this
Why did we lose this contract?
contract?
Why did the client choose the How did the client come to
other supplier? choose the other supplier?
How did you come to make that
Why did you make that decision?
decision?
Why are we in this position? How did we arrive here?
27. Why?
• Why? Generates answers
that “justify”
• Why? Can create a feeling
of defensiveness
28. Why?
• Why? Generates answers
that “justify”
• Why? Can create a feeling
of defensiveness
• Why? Generates a long
story and can waste
time
29. Why?
• Why? Generates answers
that “justify”
• Why? Can create a feeling
of defensiveness
• Why? Generates a long
story and can waste
time
• Why? Can miss key
opportunities
32. How?
• How? Recovers
process
• How? Leads to potential
solutions
33. How?
• How? Recovers
process
• How? Leads to potential
solutions
• How? Is emotionally
dissociated
34. How?
• How? Recovers
process
• How? Leads to potential
solutions
• How? Is emotionally
dissociated
• How? Conveys
optimism
35. Our Map of The Speaker’s World
8
Transform the Planet
36. Our Map of The Speaker’s World
John: “As we’ll be working together,
George, you’ll need to understand more
about how our group operates.”
8
Transform the Planet
37. Our Map of The Speaker’s World
John: “As we’ll be working together,
George, you’ll need to understand more
about how our group operates.”
8
Transform the Planet
38. Our Map of The Speaker’s World
John: “As we’ll be working together,
George, you’ll need to understand more
about how our group operates.”
Get curious …
8
Transform the Planet
39. Our Map of The Speaker’s World
John: “As we’ll be working together,
George, you’ll need to understand more
about how our group operates.”
Get curious …
• What is John pre-supposing about George?
8
Transform the Planet
40. Our Map of The Speaker’s World
John: “As we’ll be working together,
George, you’ll need to understand more
about how our group operates.”
Get curious …
• What is John pre-supposing about George?
• How does George feel?
8
Transform the Planet
41. Our Map of The Speaker’s World
John: “As we’ll be working together,
George, you’ll need to understand more
about how our group operates.”
Get curious …
• What is John pre-supposing about George?
• How does George feel?
8
Transform the Planet
42. Our Map of The Speaker’s World
John: “As we’ll be working together,
George, you’ll need to understand more
about how our group operates.”
Get curious …
• What is John pre-supposing about George?
• How does George feel?
John: “As we’ll be working together,
George, do you think we might start by
understanding each other’s operations.”
8
Transform the Planet
43. What is the assumption here?
9
Transform the Planet
44. What is the assumption here?
Ann: “Mike, the next time we are on a
project together you must keep me
informed of all problems.”
9
Transform the Planet
45. What is the assumption here?
Ann: “Mike, the next time we are on a
project together you must keep me
informed of all problems.”
9
Transform the Planet
46. What is the assumption here?
Ann: “Mike, the next time we are on a
project together you must keep me
informed of all problems.”
Get curious …
9
Transform the Planet
47. What is the assumption here?
Ann: “Mike, the next time we are on a
project together you must keep me
informed of all problems.”
Get curious …
• What is Ann’s representation of working with Mike
9
Transform the Planet
48. What is the assumption here?
Ann: “Mike, the next time we are on a
project together you must keep me
informed of all problems.”
Get curious …
• What is Ann’s representation of working with Mike
• What’s she focussing on?
9
Transform the Planet
49. What is the assumption here?
Ann: “Mike, the next time we are on a
project together you must keep me
informed of all problems.”
Get curious …
• What is Ann’s representation of working with Mike
• What’s she focussing on?
• Is there a better way?
9
Transform the Planet
50. What is the assumption here?
Ann: “Mike, the next time we are on a
project together you must keep me
informed of all problems.”
Get curious …
• What is Ann’s representation of working with Mike
• What’s she focussing on?
• Is there a better way?
9
Transform the Planet
51. What is the assumption here?
Ann: “Mike, the next time we are on a
project together you must keep me
informed of all problems.”
Get curious …
• What is Ann’s representation of working with Mike
• What’s she focussing on?
• Is there a better way?
Ann: “I would like to debrief this project.
Mike, I feel that we could both improve
our communication, what do you think?”
9
Transform the Planet
58. Language in As & Bs
1) A = B
If I can’t see the curve, that
means the world is flat.
59. Language in As & Bs
1) A = B
If I can’t see the curve, that
means the world is flat.
60. Language in As & Bs
1) A = B
If I can’t see the curve, that
means the world is flat.
2) A .................B
61. Language in As & Bs
1) A = B
If I can’t see the curve, that
means the world is flat.
2) A .................B
If you visit Australia, then you
will see a Koala Bear.
62. Language in As & Bs
1) A = B
If I can’t see the curve, that
means the world is flat.
2) A .................B
If you visit Australia, then you
will see a Koala Bear.
68. Let’s Challenge Them!
Sue: “If the fulfilment department does not get it together we
can’t improve the service we provide.”
Transform the Planet
69. Let’s Challenge Them!
Sue: “If the fulfilment department does not get it together we
can’t improve the service we provide.”
Transform the Planet
70. Let’s Challenge Them!
Sue: “If the fulfilment department does not get it together we
can’t improve the service we provide.”
Ann: “It seems that accountants never understand the vision”
Transform the Planet
71. Let’s Challenge Them!
Sue: “If the fulfilment department does not get it together we
can’t improve the service we provide.”
Ann: “It seems that accountants never understand the vision”
Transform the Planet
72. Let’s Challenge Them!
Sue: “If the fulfilment department does not get it together we
can’t improve the service we provide.”
Ann: “It seems that accountants never understand the vision”
Paul: “These people are short-sighted and we should do
something about that.”
Transform the Planet
73. Let’s Challenge Them!
Sue: “If the fulfilment department does not get it together we
can’t improve the service we provide.”
Ann: “It seems that accountants never understand the vision”
Paul: “These people are short-sighted and we should do
something about that.”
Transform the Planet
74. Let’s Challenge Them!
Sue: “If the fulfilment department does not get it together we
can’t improve the service we provide.”
Ann: “It seems that accountants never understand the vision”
Paul: “These people are short-sighted and we should do
something about that.”
James: “We need to achieve our targets by the end of the
quarter or we’re in real trouble.”
Transform the Planet
76. 4 Questions To Get To The
Bottom of Everything
AB -AB
What would happen What wouldn’t
if you did? happen if you did?
A-B -A-B
What would happen What wouldn’t
if you didn’t? happen if you didn’t?
77. 4 Questions To Get To The
Bottom of Everything
AB -AB
What would happen What wouldn’t
if you did? happen if you did?
A-B -A-B
What would happen What wouldn’t
if you didn’t? happen if you didn’t?
78. 4 Questions To Get To The
Bottom of Everything
AB -AB
What would happen What wouldn’t
if you did? happen if you did?
A-B -A-B
What would happen What wouldn’t
if you didn’t? happen if you didn’t?
79. 4 Questions To Get To The
Bottom of Everything
AB -AB
What would happen What wouldn’t
if you did? happen if you did?
A-B -A-B
What would happen What wouldn’t
if you didn’t? happen if you didn’t?
81. Let’s Challenge Them!
“If the fulfilment department does not get it together we can’t
improve the service we provide.”
Transform the Planet
82. Let’s Challenge Them!
“If the fulfilment department does not get it together we can’t
improve the service we provide.”
Transform the Planet
83. Let’s Challenge Them!
“If the fulfilment department does not get it together we can’t
improve the service we provide.”
“It seems that accountants never understand the vision”
Transform the Planet
84. Let’s Challenge Them!
“If the fulfilment department does not get it together we can’t
improve the service we provide.”
“It seems that accountants never understand the vision”
Transform the Planet
85. Let’s Challenge Them!
“If the fulfilment department does not get it together we can’t
improve the service we provide.”
“It seems that accountants never understand the vision”
“These people are short-sighted and we should do something
about that.”
Transform the Planet
86. Let’s Challenge Them!
“If the fulfilment department does not get it together we can’t
improve the service we provide.”
“It seems that accountants never understand the vision”
“These people are short-sighted and we should do something
about that.”
Transform the Planet
87. Let’s Challenge Them!
“If the fulfilment department does not get it together we can’t
improve the service we provide.”
“It seems that accountants never understand the vision”
“These people are short-sighted and we should do something
about that.”
“We need to achieve our targets by the end of the quarter or
we’re in real trouble.”
Transform the Planet
90. Persuasion
• To the optimist, the glass is half full.
• To the pessimist, the glass is half
empty.
91. Persuasion
• To the optimist, the glass is half full.
• To the pessimist, the glass is half
empty.
• To the engineer, the glass is twice
as big as it needs to be.
92. Persuasion
• To the optimist, the glass is half full.
• To the pessimist, the glass is half
empty.
• To the engineer, the glass is twice
as big as it needs to be.
• To the marketer, the glass is a new
special beverage container solution
to your drink related problems
93. Persuasion
• To the optimist, the glass is half full.
• To the pessimist, the glass is half
empty.
• To the engineer, the glass is twice
as big as it needs to be.
• To the marketer, the glass is a new
special beverage container solution
to your drink related problems
• The Persuasion Artist would drink
and then talk you in to buying them
another
94. The Hidden
Power of Language
Sarah Merron
Director, Fire Dragon Coaching Limited
17th October 2012