Social Media Workshop Presentation for Universities and Colleges, career and guidance counselors. This presentation has been given at Northeastern University and MIT.
4. "News controlled by the people, for the people.” @AlexShalman
"Information content created by people using highly accessible
and scalable publishing technologies” @danschawbel
"People using technology to communicate” @athill
"A bottomless discussion over coffee you enjoy with the smartest
minds around–everyday :)” @craigmurray
Idea, thought, information, and relationship exchange
5. • Connect and network
• Ask/answer questions
• Establish self as expert
• Gather research/data/resources
• Become a thought leader
• Stumble upon a job
17. Hi Sarah,
It was so great meeting you last night at
the Law School event! I really enjoyed
hearing about what you do. Looking
forward to connecting with you again.
Best regards,
Maureen
22. • Twitter is a social messaging utility for staying connected in real-time
• Twitter is the pathway to spiritual enlightenment
• Twitter is a news platform
• Twitter is for risotto lovers
• Twitter is the talk of the town lately
• Twitter is like a breath of fresh air on the Social Media scene
Twitter is a micro-blogging application that
allows you to send tweets of up to 140
characters
23. This is what 140 characters
looks like. It's actually
longer than you might
expect. If you add URLs,
sometimes you have to get
cr8tiv.
24. 1. Create a social media plan
What Now?
2. Write out your goals
3. Benchmark your results
So – you want a JOB? You can’t just walk the walk you gotta talk the talk. Getting a JOB doesn’t mean a) ask for one, b) beg for one. It means you are… see next slide
On an organic level, what is a job?
At the root of it, it is being
-thoughful
-passionate
-and engaged
Those three things TOGETHER will lead you on a path/journey/proccess/whatever to getting a job. The end justifies the means – you work hard, show people that you’re smart and actually can do things, and they’ll want to hire you. Think of it as an interview/audition without even having one. Every status update, connection you make, tweet, message, etc, is like an audition for a job that you don’t know exists and you don’t know if you want it.
# How to build a following of raving fans for your product or service
How we do this: provide give aways, contests, opt in email box, groups
Successes: My group on LinkedIn has 15,000 members.... providing a newsletter for the group
Your show has 500,000 viewers without any advertizing... all social media and PR
Topic 1: How to get started with online networking sites like LinkedIn, Facebook, and Twitter:
What’s your company?
What’s your website?
What’s your blog?
MORAL OF THE STORY IS: Use power words!!!!!!!!!!!
-headline
-summary
-expertise
-current and past experience
Use the word “I”, not “Lewis Howes. Do not write in the 3rd person.
-
why this is bad
What you should do instead… next slide
Talk about importance of groups
-being in them
-responding to and starting discussions
-starting your own groups
Next slide to illustrate importance/power of owning your own group
3 Action Steps:
1. Create an event on Facebook or LinkedIn events application
2. Stay active (status and profile updates)
3. Be ready to react
TA-DA! With social media, you hit 100% of the time. Why? Because you converge your interests and passions with people who actually care. You can connect to people on social media that