SlideShare a Scribd company logo
1 of 18
WHOSE LIVES ARE
                          IMPORTANT? Disasters
                A Media Analysis of the 2010 Haiti & Pakistan
                                           Sarah Hughes
                               Master of Professional Communication




         Haiti, 2010                                   Pakistan, 2010




Wednesday, September 7, 2011
AGENDA
                      •        Motivations

                      •        Focus

                      •        Background

                      •        Theoretical Orientation

                      •        Research                  Haiti, 2010


                      •        Methodology

                      •        Findings

                      •        Conclusion

                      •        Limitations

                      •        Future Research           Pakistan, 2010

                      •        Questions

Wednesday, September 7, 2011
MOTIVATIONS

         •      Summer 2010

         •      Recognized a difference

                in media attention

         •      Human rights issue


                                          Haiti, 2010




Wednesday, September 7, 2011
FOCUS
                •      Media in the service of reporting on international crises

                •      Case between the 2010 Haiti earthquake and
                       Pakistan flood

                •      Textual analysis of a major Canadian newspaper (Globe & Mail)

                •      Ideological position

                •      Identify instances of ideological discourse to reveal how
                       these are part of a larger social structure




Wednesday, September 7, 2011
BACKGROUND
               Haiti earthquake                           Pakistan flood
                  •      January 12, 2010                  •   July 26, 2010

                  •      Measuring 7.0 on richter scale    •   Flood following monsoon rain

                  •      Affected: approx. 3 million       •   Affected: approx. 20 million

                  •      Loss of life: approx. 230,000     •   Loss of life: approx.1,400

                  •      $3.3 billion                      •   $1.6 billion

                  •      $587 million (private             •   $1 million (private donations
                         donations after 19 days)              after one month)

                  •      Media: 3,000 print                •   Media: 730 print
                                 3,000 broadcast                       320 broadcast
                                 (by day 10)                           (by day 10)



Wednesday, September 7, 2011
THEORETICAL FRAMEWORK
               Agenda-Setting
               The media tells us not what to think, but what to think about

               Media Framing
               The visual and verbal material of a story can influence the
               way an audience interprets an issue or event

               Critical Cultural Theory
               The media enables the upper class to influence and control
               society by the messages they choose to convey

               Critical Race Theory
               Investigates the relationship between white supremacy and
               racial power


Wednesday, September 7, 2011
RELEVANT RESEARCH
                   • Media portrayals of foreign nations tend to be stereotypical
                         and focus on a limited number of stories that support the
                         audiences' perceptions of certain countries (Besova & Colley, 2009).

                   • Scholars argue that larger social structures influenced the
                          communications response to victims of Hurricane Katrina
                          (Elliot & Pais, 2006).


                   • Researcher has found that there is no correlation between
                          the number of casualties of natural disasters and their media
                          attention. Rather, research demonstrates that there are other
                          contributing factors to how the media prioritizes its coverage
                          of international events, which include media and public
                          ideologies, the popularity of the country (tourist destination)
                          and proximity (Adams, 1986).


Wednesday, September 7, 2011
RELEVANT RESEARCH Con’t




Wednesday, September 7, 2011
RESEARCH QUESTIONS
                  • How did the media portray the Haiti and Pakistan crises?
                  • What judgments did the media make about the crises?
                  • Was agenda-setting a factor in the case of the Haiti and
                        Pakistan disasters?

                  • What underlying ideologies does the media reveal about
                        our larger social structures?

                  • How did these ideologies impact the public's response to
                        the 2010 Haiti and Pakistan disasters?




Wednesday, September 7, 2011
METHODOLOGY
               Data Collection:
                  • Data source - The Globe and Mail
                  • 20 newspaper articles and editorials
                    • (10 Haiti & 10 Pakistan)
                    • Globe and Mail archive




Wednesday, September 7, 2011
METHODOLOGY Con’t
        Data Analysis:
        • Norman Fairclough’s principles for Critical Discourse Analysis
        • Communication influences and is influenced by social institutions and
               structures of power (Fairclough, 2001)

        • Analyzed the expressive values in texts (judgments and evaluations made by
               the media)

        • Incorporated Hodge & Kress's Syntagmatic model, specifically relating to
               relationals and attributives

        • Seven themes provided a system of organization in my research. These
               themes included, destruction, victims, relief/ aid, crisis, security, Canada, and
               Haiti or Pakistan


Wednesday, September 7, 2011
FINDINGS
             • Approx. 1 flood story for every 4 earthquake stories, supporting
                   the agenda-setting theory

             • Two predominant themes:
                   • Paternal rational for assisting Haiti
                   • Lack of agency for Haitian victims
             • Media portrayed the earthquake as far more severe than the flood
             • The media focused on both the severe destruction as well as the
                  political and social challenges the country faced prior to the
                  earthquake

             • The general framing of Pakistan was as war-torn and political
                  unstable nation


Wednesday, September 7, 2011
FINDINGS Con’t
                 • Canada was portrayed as a heroic nation during the Haiti
                      recovery mission

                 • The media appeared to portray helping Haiti as Canada's
                      patriotic responsibility

                 • Colonization was portrayed as an acceptable means for
                      recovery in Haiti

                 • The media often conveyed a west-knows-best ideology in
                      terms of its social, political and cultural ideals and behaviours




Wednesday, September 7, 2011
FINDINGS Con’t
                     Additional Factors:

                    • Celebrity endorsements
                    • Geographical proximity
                    • Media trends in natural disasters
                    • Donor fatigue




Wednesday, September 7, 2011
CONCLUSION
           Larger socio-political ideologies, specifically Canada's paternalistic and
           discriminatory ideologies, may have affected the media's response and the
           public's understanding of the earthquake and flood. My investigation
           revealed that agenda-setting did in fact play a critical role in influencing the
           tremendous difference in humanitarian support between the Haiti and
           Pakistan disasters. The awareness of the flood was limited while the well-
           publicized crisis in Haiti enabled greater public awareness to motivated
           donor behaviour.




Wednesday, September 7, 2011
LIMITATIONS

                • Scope
                • Timeframe
                • Personal ideologies




Wednesday, September 7, 2011
FUTURE RESEARCH

             •     Increase the scope of data

             •     Visual discourse analysis

             •     Primary data collection

                       •       Interviews (evaluate audience impact and perceptions)




Wednesday, September 7, 2011
CONTACT INFORMATION
               primary email: sarah.hughes19@gmail.com

               secondary email: sarah.hughes@ryerson.ca

               SlideShare: sarahkhughes

               linkedin: Sarah Hughes

               facebook: Sarah K Hughes

               twitter: sarahkhughes

               delicious: sarahkhughes




Wednesday, September 7, 2011

More Related Content

Similar to Hughes MRP presentation

Using research to promote a more informed dialogue and better policies in Ecu...
Using research to promote a more informed dialogue and better policies in Ecu...Using research to promote a more informed dialogue and better policies in Ecu...
Using research to promote a more informed dialogue and better policies in Ecu...Grupo FARO
 
TAG Progress Presentation
TAG Progress PresentationTAG Progress Presentation
TAG Progress Presentationamethley
 
Lay psychology of globalization and its social impact
Lay psychology of globalization and its social impactLay psychology of globalization and its social impact
Lay psychology of globalization and its social impactJimmy Valderrama
 
Review of the Literature on Media Representations of the Human Genome Project
Review of the Literature on Media Representations of the Human Genome ProjectReview of the Literature on Media Representations of the Human Genome Project
Review of the Literature on Media Representations of the Human Genome ProjectKatie B
 
Attitude and policy towards asylum seeker bishop peter kekere
Attitude and policy towards asylum seeker  bishop peter kekereAttitude and policy towards asylum seeker  bishop peter kekere
Attitude and policy towards asylum seeker bishop peter kekereBishop (Dr) Peter Kekere
 
Using film as a personal advocacy tool, an evaluation method and a social act...
Using film as a personal advocacy tool, an evaluation method and a social act...Using film as a personal advocacy tool, an evaluation method and a social act...
Using film as a personal advocacy tool, an evaluation method and a social act...makinglinks
 
Social Aspects of Media & ICT
Social Aspects of Media & ICTSocial Aspects of Media & ICT
Social Aspects of Media & ICTGhent University
 
Strategic Considerations for Global Pulse Social Media Week Event
Strategic Considerations for Global Pulse Social Media Week EventStrategic Considerations for Global Pulse Social Media Week Event
Strategic Considerations for Global Pulse Social Media Week EventChris Van Der Walt
 
Doing Global Research on Crisis Management
Doing Global Research on Crisis ManagementDoing Global Research on Crisis Management
Doing Global Research on Crisis ManagementISCRAM 2010
 
EDRD 6000 Qualitative Research with Indigenous Communities of Canada: Issues,...
EDRD 6000 Qualitative Research with Indigenous Communities of Canada: Issues,...EDRD 6000 Qualitative Research with Indigenous Communities of Canada: Issues,...
EDRD 6000 Qualitative Research with Indigenous Communities of Canada: Issues,...Rachel deHaan
 
Annotated Bibliography And Summary On Social Cohesion Literature Summary
Annotated Bibliography And Summary On Social Cohesion Literature SummaryAnnotated Bibliography And Summary On Social Cohesion Literature Summary
Annotated Bibliography And Summary On Social Cohesion Literature SummaryApril Smith
 
AstroInformatics2010: Crowdsourcing science communication, outreach and educa...
AstroInformatics2010: Crowdsourcing science communication, outreach and educa...AstroInformatics2010: Crowdsourcing science communication, outreach and educa...
AstroInformatics2010: Crowdsourcing science communication, outreach and educa...skendrew
 
Public Understanding of Science - Lecture 2 #SciCommLSU
Public Understanding of Science - Lecture 2 #SciCommLSUPublic Understanding of Science - Lecture 2 #SciCommLSU
Public Understanding of Science - Lecture 2 #SciCommLSUPaige Jarreau
 
Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...
Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...
Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...Vicki Callahan
 
4.MIL Media Literacy (Part 1)- Definition, Importance, Fundamental Elements, ...
4.MIL Media Literacy (Part 1)- Definition, Importance, Fundamental Elements, ...4.MIL Media Literacy (Part 1)- Definition, Importance, Fundamental Elements, ...
4.MIL Media Literacy (Part 1)- Definition, Importance, Fundamental Elements, ...GerfelChan3
 
SCC 2012 Science Governance and the impact of public dialogue
SCC 2012 Science Governance and the impact of public dialogueSCC 2012 Science Governance and the impact of public dialogue
SCC 2012 Science Governance and the impact of public dialogueBritish Science Association
 
Communication_Models_on_Media_Systems_Pr .pptx
Communication_Models_on_Media_Systems_Pr .pptxCommunication_Models_on_Media_Systems_Pr .pptx
Communication_Models_on_Media_Systems_Pr .pptxssuser8afefa
 
Going Global: Preparing Students for Global Citizenship
Going Global: Preparing Students for Global CitizenshipGoing Global: Preparing Students for Global Citizenship
Going Global: Preparing Students for Global CitizenshipLucy Gray
 
Towards a cosmopolitan media and information literacy
Towards a cosmopolitan media and information literacy Towards a cosmopolitan media and information literacy
Towards a cosmopolitan media and information literacy Marcus Leaning
 

Similar to Hughes MRP presentation (20)

Using research to promote a more informed dialogue and better policies in Ecu...
Using research to promote a more informed dialogue and better policies in Ecu...Using research to promote a more informed dialogue and better policies in Ecu...
Using research to promote a more informed dialogue and better policies in Ecu...
 
TAG Progress Presentation
TAG Progress PresentationTAG Progress Presentation
TAG Progress Presentation
 
Lay psychology of globalization and its social impact
Lay psychology of globalization and its social impactLay psychology of globalization and its social impact
Lay psychology of globalization and its social impact
 
Review of the Literature on Media Representations of the Human Genome Project
Review of the Literature on Media Representations of the Human Genome ProjectReview of the Literature on Media Representations of the Human Genome Project
Review of the Literature on Media Representations of the Human Genome Project
 
Attitude and policy towards asylum seeker bishop peter kekere
Attitude and policy towards asylum seeker  bishop peter kekereAttitude and policy towards asylum seeker  bishop peter kekere
Attitude and policy towards asylum seeker bishop peter kekere
 
Using film as a personal advocacy tool, an evaluation method and a social act...
Using film as a personal advocacy tool, an evaluation method and a social act...Using film as a personal advocacy tool, an evaluation method and a social act...
Using film as a personal advocacy tool, an evaluation method and a social act...
 
Public opinion and social media
Public opinion and social mediaPublic opinion and social media
Public opinion and social media
 
Social Aspects of Media & ICT
Social Aspects of Media & ICTSocial Aspects of Media & ICT
Social Aspects of Media & ICT
 
Strategic Considerations for Global Pulse Social Media Week Event
Strategic Considerations for Global Pulse Social Media Week EventStrategic Considerations for Global Pulse Social Media Week Event
Strategic Considerations for Global Pulse Social Media Week Event
 
Doing Global Research on Crisis Management
Doing Global Research on Crisis ManagementDoing Global Research on Crisis Management
Doing Global Research on Crisis Management
 
EDRD 6000 Qualitative Research with Indigenous Communities of Canada: Issues,...
EDRD 6000 Qualitative Research with Indigenous Communities of Canada: Issues,...EDRD 6000 Qualitative Research with Indigenous Communities of Canada: Issues,...
EDRD 6000 Qualitative Research with Indigenous Communities of Canada: Issues,...
 
Annotated Bibliography And Summary On Social Cohesion Literature Summary
Annotated Bibliography And Summary On Social Cohesion Literature SummaryAnnotated Bibliography And Summary On Social Cohesion Literature Summary
Annotated Bibliography And Summary On Social Cohesion Literature Summary
 
AstroInformatics2010: Crowdsourcing science communication, outreach and educa...
AstroInformatics2010: Crowdsourcing science communication, outreach and educa...AstroInformatics2010: Crowdsourcing science communication, outreach and educa...
AstroInformatics2010: Crowdsourcing science communication, outreach and educa...
 
Public Understanding of Science - Lecture 2 #SciCommLSU
Public Understanding of Science - Lecture 2 #SciCommLSUPublic Understanding of Science - Lecture 2 #SciCommLSU
Public Understanding of Science - Lecture 2 #SciCommLSU
 
Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...
Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...
Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...
 
4.MIL Media Literacy (Part 1)- Definition, Importance, Fundamental Elements, ...
4.MIL Media Literacy (Part 1)- Definition, Importance, Fundamental Elements, ...4.MIL Media Literacy (Part 1)- Definition, Importance, Fundamental Elements, ...
4.MIL Media Literacy (Part 1)- Definition, Importance, Fundamental Elements, ...
 
SCC 2012 Science Governance and the impact of public dialogue
SCC 2012 Science Governance and the impact of public dialogueSCC 2012 Science Governance and the impact of public dialogue
SCC 2012 Science Governance and the impact of public dialogue
 
Communication_Models_on_Media_Systems_Pr .pptx
Communication_Models_on_Media_Systems_Pr .pptxCommunication_Models_on_Media_Systems_Pr .pptx
Communication_Models_on_Media_Systems_Pr .pptx
 
Going Global: Preparing Students for Global Citizenship
Going Global: Preparing Students for Global CitizenshipGoing Global: Preparing Students for Global Citizenship
Going Global: Preparing Students for Global Citizenship
 
Towards a cosmopolitan media and information literacy
Towards a cosmopolitan media and information literacy Towards a cosmopolitan media and information literacy
Towards a cosmopolitan media and information literacy
 

Recently uploaded

Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde NewsFeed1
 
Ministry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfMinistry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfSABC News
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinIpsos France
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioAlexisTorres963861
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduDreamTamilnadu
 
Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAbdul-Hakim Shabazz
 
19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...virgfern3011
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...University of Canberra
 

Recently uploaded (9)

Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde
 
Ministry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfMinistry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdf
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicio
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream Tamilnadu
 
Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe Whitley
 
19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
 

Hughes MRP presentation

  • 1. WHOSE LIVES ARE IMPORTANT? Disasters A Media Analysis of the 2010 Haiti & Pakistan Sarah Hughes Master of Professional Communication Haiti, 2010 Pakistan, 2010 Wednesday, September 7, 2011
  • 2. AGENDA • Motivations • Focus • Background • Theoretical Orientation • Research Haiti, 2010 • Methodology • Findings • Conclusion • Limitations • Future Research Pakistan, 2010 • Questions Wednesday, September 7, 2011
  • 3. MOTIVATIONS • Summer 2010 • Recognized a difference in media attention • Human rights issue Haiti, 2010 Wednesday, September 7, 2011
  • 4. FOCUS • Media in the service of reporting on international crises • Case between the 2010 Haiti earthquake and Pakistan flood • Textual analysis of a major Canadian newspaper (Globe & Mail) • Ideological position • Identify instances of ideological discourse to reveal how these are part of a larger social structure Wednesday, September 7, 2011
  • 5. BACKGROUND Haiti earthquake Pakistan flood • January 12, 2010 • July 26, 2010 • Measuring 7.0 on richter scale • Flood following monsoon rain • Affected: approx. 3 million • Affected: approx. 20 million • Loss of life: approx. 230,000 • Loss of life: approx.1,400 • $3.3 billion • $1.6 billion • $587 million (private • $1 million (private donations donations after 19 days) after one month) • Media: 3,000 print • Media: 730 print 3,000 broadcast 320 broadcast (by day 10) (by day 10) Wednesday, September 7, 2011
  • 6. THEORETICAL FRAMEWORK Agenda-Setting The media tells us not what to think, but what to think about Media Framing The visual and verbal material of a story can influence the way an audience interprets an issue or event Critical Cultural Theory The media enables the upper class to influence and control society by the messages they choose to convey Critical Race Theory Investigates the relationship between white supremacy and racial power Wednesday, September 7, 2011
  • 7. RELEVANT RESEARCH • Media portrayals of foreign nations tend to be stereotypical and focus on a limited number of stories that support the audiences' perceptions of certain countries (Besova & Colley, 2009). • Scholars argue that larger social structures influenced the communications response to victims of Hurricane Katrina (Elliot & Pais, 2006). • Researcher has found that there is no correlation between the number of casualties of natural disasters and their media attention. Rather, research demonstrates that there are other contributing factors to how the media prioritizes its coverage of international events, which include media and public ideologies, the popularity of the country (tourist destination) and proximity (Adams, 1986). Wednesday, September 7, 2011
  • 9. RESEARCH QUESTIONS • How did the media portray the Haiti and Pakistan crises? • What judgments did the media make about the crises? • Was agenda-setting a factor in the case of the Haiti and Pakistan disasters? • What underlying ideologies does the media reveal about our larger social structures? • How did these ideologies impact the public's response to the 2010 Haiti and Pakistan disasters? Wednesday, September 7, 2011
  • 10. METHODOLOGY Data Collection: • Data source - The Globe and Mail • 20 newspaper articles and editorials • (10 Haiti & 10 Pakistan) • Globe and Mail archive Wednesday, September 7, 2011
  • 11. METHODOLOGY Con’t Data Analysis: • Norman Fairclough’s principles for Critical Discourse Analysis • Communication influences and is influenced by social institutions and structures of power (Fairclough, 2001) • Analyzed the expressive values in texts (judgments and evaluations made by the media) • Incorporated Hodge & Kress's Syntagmatic model, specifically relating to relationals and attributives • Seven themes provided a system of organization in my research. These themes included, destruction, victims, relief/ aid, crisis, security, Canada, and Haiti or Pakistan Wednesday, September 7, 2011
  • 12. FINDINGS • Approx. 1 flood story for every 4 earthquake stories, supporting the agenda-setting theory • Two predominant themes: • Paternal rational for assisting Haiti • Lack of agency for Haitian victims • Media portrayed the earthquake as far more severe than the flood • The media focused on both the severe destruction as well as the political and social challenges the country faced prior to the earthquake • The general framing of Pakistan was as war-torn and political unstable nation Wednesday, September 7, 2011
  • 13. FINDINGS Con’t • Canada was portrayed as a heroic nation during the Haiti recovery mission • The media appeared to portray helping Haiti as Canada's patriotic responsibility • Colonization was portrayed as an acceptable means for recovery in Haiti • The media often conveyed a west-knows-best ideology in terms of its social, political and cultural ideals and behaviours Wednesday, September 7, 2011
  • 14. FINDINGS Con’t Additional Factors: • Celebrity endorsements • Geographical proximity • Media trends in natural disasters • Donor fatigue Wednesday, September 7, 2011
  • 15. CONCLUSION Larger socio-political ideologies, specifically Canada's paternalistic and discriminatory ideologies, may have affected the media's response and the public's understanding of the earthquake and flood. My investigation revealed that agenda-setting did in fact play a critical role in influencing the tremendous difference in humanitarian support between the Haiti and Pakistan disasters. The awareness of the flood was limited while the well- publicized crisis in Haiti enabled greater public awareness to motivated donor behaviour. Wednesday, September 7, 2011
  • 16. LIMITATIONS • Scope • Timeframe • Personal ideologies Wednesday, September 7, 2011
  • 17. FUTURE RESEARCH • Increase the scope of data • Visual discourse analysis • Primary data collection • Interviews (evaluate audience impact and perceptions) Wednesday, September 7, 2011
  • 18. CONTACT INFORMATION primary email: sarah.hughes19@gmail.com secondary email: sarah.hughes@ryerson.ca SlideShare: sarahkhughes linkedin: Sarah Hughes facebook: Sarah K Hughes twitter: sarahkhughes delicious: sarahkhughes Wednesday, September 7, 2011