Presenters need to meet their audience's needs and exceed their audience's expectations. This simple overview looks at the ABCDE of presenting. A is for audience B for Behaviours C for content D for delivery E for evaluation With ten tips for 11 aspects of presenting, this guide will give you ideas which will help you become brilliant. Sarah Fox of 500 Words wrote this guide. www.500words.co.uk

1. 1
HOW TO BE A BRILLIANT PRESENTER
MEET YOUR AUDIENCE’S NEEDS & EXCEED YOUR AUDIENCE’S EXPECTATIONS
Author
Sarah Fox of 500 Words Ltd developed this guide. She is a speaker and trainer who cuts through the complexities of construction law. She provides confidence to those who use
construction contracts through workshops that clarify and simplify the law. She is also author of the 500-Word Contract™.
To find out how Sarah can transform your technical training, contact her via: 07767 342747 or by email: sarah@500words.co.uk
1 i.e. pretend to watch yourself rather than be yourself.
Understand
context
Understand
audience
Change
behaviours
Create
content
Create a
powerful
story
Choose
delivery
Prepare
striking slides
Control your
emotions
Deliver
brilliantly
Evaluate your
Session
Get into the
brilliant zone
Presentation
or learning
What do they
need to know
Agree aims &
outcomes
Use learning
cycle
Decide end
and journey
Tour de
force?
Practice with
slideware
Breathe slowly Be a bigger
you
Praise
yourself
Be
enthusiastic
Audience Existing
competencies
Learning
objectives
Audience
journey
Clear links to
end
Decide your
impact
Simple design Relax and
control nerves
Focus on
delivery
Watch the
audience
Think the
unthinkable
Organisation(s) Potential,
purpose and
passion
Observable
change
Excite and
engage
Three points
only
Focus on
story and
overview
Max 5-6
words
‘Externalise’
1
Create great
first
impression
Questions
from
audience
Inspire,
involve,
inform
Facilities,
resources and
agenda
What’s in it
for them
(WIIFM)?
Implement,
improve,
innovate
Slides ≠
handout ≠
notes
Cut
irrelevance
Warm
welcome
Striking
visuals
Be comfortable “Revel in the
theatre of the
absurd”
Analyse &
improve
Leap out of
your comfort
zone
Current news
and climate
Understand
benefits
Depth of
learning
Interact with
audience
Involving,
memorable,
emotive
Select great
resources
Be bold like a
poster
Radiate self-
belief
Make it good
theatre
Emotional
response
Listen,
absorb and
recreate
Future
thinking
Clear scoping Outside-In or
Inside-Out?
Levels of
interaction
Fresh , new &
yours
Sensory
impact
Not too
cryptic
Think about
your audience
Command
presence
Recall and
understanding
Be smart &
confident
Imaginative
agendas
Understand
preferences
for learning
Need to
Know vs
Need to Tell
Experiences
to embed
learning
Graphic and
imaginative
Avoid danger
zones
Banish bullets Preparation Enjoy the
drama
Use and
application of
learning
Trust in
yourself
Learning
practice and
theory
Composition
– status, roles
Work or life
behaviours
Improve their
recall
Well-
structured
(simple)
Log your
ideas
Consistent
style
Control your
mood
Breathe life
into your
story
Transfer to
work/office
Challenge
convention
Audience
feelings and
mood
Value of your
session to
them
Meet
business
objectives
Session plan Demanding –
you want
action
Add props
not more
slides
Borrow
brilliant ideas
Practise,
practise,
practise
Be rigorous Lasting
change
Give great
value
Wider vision,
mission &
values
Demographics Results focus Lunch-books
not handouts
Get audience
to think, feel
& act
Prepare to be
flexible
Less is more Keep your
perspective
Be incurably
curious
Repeat
business
Keep them
wanting
more