1. Polarized Jupiter Factory Lite
Sunglasses
Sarah Gauer

2. What’s so special?
• Ultra-lightweight frame
• Tolerances of just 0.0005”
• Pride and precision
• Sophistication

3. Target Audience
• 18-25 males
• Characteristics:
– Exploratory
– Outdoorsy
– Sporty
– Looking for adventure
– Risk taking
– Aware of social
status

4. Key Performance Indicators
• Measure:
– Success
– Celebrity sponsor
– Returning customers
• Keyword Phrases:
– “Oakley Jupiter Factory Lite Sunglasses”
– “Cultivation Project”
– “Polarized Jupiter Sunglasses”

5. What’s the Big Idea?
Trust

6. New Celebrity!
• Positive
• Increase
• Regain

7. Turning the Tables
• 20 student athlete representatives
• Promote and help pick
• 15 celebrities to choose from
Win, Win!

8. Cultivation Project

9. Budget
• $47,000
– For the team
– Sponsorship
• On what?
– Pay-per-click
– Traffic counting
– App likes & text messages

10. Thank You!
Work Cited
• http://www.alexandrebuisse.org/dc/public/better-rock-climbing/climb-yourself.jpg
• http://www.ahoodie.com/wp-content/uploads/2011/09/oakley-desktop-wallpaper.jpg
• http://netrightdaily.com/wp-content/uploads/2012/04/Twitter.png
• http://blog.delicious.com/wpcontent/uploads/2013/07/facebook_logo.jpg
• http://amaradayspa.com/wp-content/uploads/2013/01/oakley.jpg
• http://9to5google.files.wordpress.com/2013/03/happy-5th-birthday-youtube-501ecffedf.jpg