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Community
Marketing Call
      March 3, 2010
Agenda
•   Creative Collective Design Challenge: Official Mozilla 2010 T-Shirt

•   Community Spotlight Submissions!

•   Earthquake in Chile - How can you help?

•   Thunderbird Update

•   EU Ballot - Open to Choice
New Creative
Collective Design
   Challenge!
New Creative Collective
      Design Challenge!




•   Latest Design Challenge from the Creative Collective:
    Create the official Mozilla 2010 t-shirt!

•   Submission deadline:  April 30th.

•   Blog post announcement:  http://bit.ly/moztshirtdc

•   Landing page: http://creative.mozilla.org/challenges/5
Community Spotlight Submissions

• Share your contributions with
  the Mozilla community


• Stories will be featured on
  Spread Firefox, our Facebook
  group, our twitter stream and
  more


• http://bit.ly/mozspotlight
Earthquake in Chile -
    How to Help
Earthquake in Chile - How to Help




                                                  (AP Photo/Roberto Candia)



 •   Saturday, February 27th at 3:34 AM Chilean local time there was an
     8.8 magnitude earthquake
 •   We have a strong community in Chile through ChileMoz and
     Firefox Chile
 •   Check out, retweet, get involved through the Mozilla blog post
     (including video from Rodrigo García Segovia of Firefox Chile on
     the Mozilla blog: http://bit.ly/earthquakechilemozilla
Thunderbird 3
•   Thunderbird 3.0.3 released

•   Another beta coming soon!

•   Funnel cake project underway
Open to Choice
      and the
Choice POWER Team
opentochoice.org
• Full site now live: Great work!
  •   http://opentochoice.org/en/

• Lots of materials to spread the word:
  •   List of the browsers on the ballot
  •   List of participating countries
  •   Collateral on how to choose a browser
  •   Flyers and posters
  •   More!
Choice POWER Team
• Let’s make sure everyone knows what the
  screen is and how to make a choice!
• 1 or 2 people responsible/country
• Not limited to EU countries, but all over
  the world: browser choice is a global issue
• wiki: https://guides.mozilla.org/Marketing/
  OpentoChoice
• Let’s get at least 50% coverage by EOW
Social Media Storm
• Facebook custom tab
• Kicking off localized FB messages
• Help us identify other networks!
Sample Activities
•   Tweet, send updates on Facebook
•   Localize:
    •   Facebook messages
    •   flyers and posters
    •   affiliate buttons
•   Blogging:
    •   community website
    •   opentochoice.org
    •   moderate comments on your locale

•   offline:
    •   distribute flyers, put up posters
    •   write article for university/work place newsletter

•   Be a Browser Choice screen tracker!
    •   http://www.surveygizmo.com/s/248434/open-to-choice
Browser Ballet Campaign
   Launched at Tuenti

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Community Marketing Call 03 03 10

  • 1. Community Marketing Call March 3, 2010
  • 2. Agenda • Creative Collective Design Challenge: Official Mozilla 2010 T-Shirt • Community Spotlight Submissions! • Earthquake in Chile - How can you help? • Thunderbird Update • EU Ballot - Open to Choice
  • 4. New Creative Collective Design Challenge! • Latest Design Challenge from the Creative Collective: Create the official Mozilla 2010 t-shirt! • Submission deadline:  April 30th. • Blog post announcement:  http://bit.ly/moztshirtdc • Landing page: http://creative.mozilla.org/challenges/5
  • 5. Community Spotlight Submissions • Share your contributions with the Mozilla community • Stories will be featured on Spread Firefox, our Facebook group, our twitter stream and more • http://bit.ly/mozspotlight
  • 6. Earthquake in Chile - How to Help
  • 7. Earthquake in Chile - How to Help (AP Photo/Roberto Candia) • Saturday, February 27th at 3:34 AM Chilean local time there was an 8.8 magnitude earthquake • We have a strong community in Chile through ChileMoz and Firefox Chile • Check out, retweet, get involved through the Mozilla blog post (including video from Rodrigo García Segovia of Firefox Chile on the Mozilla blog: http://bit.ly/earthquakechilemozilla
  • 8. Thunderbird 3 • Thunderbird 3.0.3 released • Another beta coming soon! • Funnel cake project underway
  • 9. Open to Choice and the Choice POWER Team
  • 10. opentochoice.org • Full site now live: Great work! • http://opentochoice.org/en/ • Lots of materials to spread the word: • List of the browsers on the ballot • List of participating countries • Collateral on how to choose a browser • Flyers and posters • More!
  • 11. Choice POWER Team • Let’s make sure everyone knows what the screen is and how to make a choice! • 1 or 2 people responsible/country • Not limited to EU countries, but all over the world: browser choice is a global issue • wiki: https://guides.mozilla.org/Marketing/ OpentoChoice • Let’s get at least 50% coverage by EOW
  • 12. Social Media Storm • Facebook custom tab • Kicking off localized FB messages • Help us identify other networks!
  • 13. Sample Activities • Tweet, send updates on Facebook • Localize: • Facebook messages • flyers and posters • affiliate buttons • Blogging: • community website • opentochoice.org • moderate comments on your locale • offline: • distribute flyers, put up posters • write article for university/work place newsletter • Be a Browser Choice screen tracker! • http://www.surveygizmo.com/s/248434/open-to-choice
  • 14. Browser Ballet Campaign Launched at Tuenti

Notas do Editor