An introduction to different types of social media and how brands can use them to engage with your consumers and support your marketing goals.

1. How to (and not to) Use Social Media to Build Your Brand

3. Why Social Media?

9. Understand the Tools

10. Understand the Tools Social Networks Blogs Video Podcasts Ratings & Reviews Social Bookmarking Social Media

11. Understand the Tools: Social Networks

13. Understand the Tools: Social Networks

16. Understand the Tools: Social Bookmarking

17. Understand the Tools: Social Bookmarking

18. Understand the Tools: Social Bookmarking

23. Understand the Tools: Ratings & Reviews

24. Understand the Tools: Ratings & Reviews

28. Create Your Roadmap

30. Get Started

36. Best Practices

41. Build Your Success

44. Build Your Success: Comcast on Twitter

45. Thank You