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Entoure Social Media Report

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Sarah Allen Consulting
Sarah Allen Consulting

Report on a small Social Media campaign run for Entoure (www.entoure.com.au) around the Entoure Cycle Classic in Noosa, October 2009.

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Entoure Cycle Classic Noosa Social Media Campaign Report October 2009
Highlights • Delivered a virtual ride to Social Media community • Set up comprehensive Facebook presence with 75+ fans • Set up and delivered seven blogs for Entoure on Hubspot • Engaged with 1000+ new followers on Twitter around event • Raised awareness about Entoure, its events and aims • Raised awareness about Day of Difference and vision • Increased visits to Entoure website • Encouraged microdonations + recognised existing donations
Facebook
Facebook • Set up Entoure wall, information, photo albums, events • Posted 23 entries throughout campaign • Posted from own page more than 10 times • Posted to Day of Difference page 6 times (699 members) • Set up Cause page for Entoure • Set up Event pages for Sept Session and Cycle Classic • Engaged with 65+ fans • Great opportunities to capitalise à 2010
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook Stats
Facebook Stats
Facebook Stats
Facebook Stats
Facebook Stats
Blog
Blog • Seven posts in lead up, during and after ride • Ghostwritten + edited on behalf of Kent Williams • Seeded into Twitter • Seeded into Facebook • Source of fresh, first-hand content • Builds awareness about Entoure • Direct link into Entoure and its’ passionate supporters
Blog
Blog
Blog
Blog
Twitter
Twitter • 1,347 followers of @fordakids • @fordakids followed 1262 people • Focus on cycling enthusiasts and charitable types • Listed in 25 Cycling and B2B groups • 65 @replies to tweets • 396 Tweets during campaign • Hashtags used: #entoure #cycling • Hubspot Twitter Grader: 97.9/100
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitter
Twitpic Uploaded 35 images Average views: 32.8
Twitpic
Twitpic
Twtpoll
Twtvite
Twitter Stats
Twitter Stats
Twitter Stats
Twitter Stats
Results
Results • Delivered first, integrated Social Media campaign for Entoure • Significantly increased awareness of Noosa Cycle Classic • Engagement with new online audiences around event • Warm contacts likely to engage on future events • Warm contacts likely to engage with Entoure in future • Built relationships with online cycling communities globally
Results (contd...) • Social Media activity peaked same time as website activity, during Noosa Cycle Classic event • Successful donations via Social Media (6% contribution à Facebook) • Social Media for 1% total online traffic to Entoure website • Opportunity to build presence and relationships in 2010
Webstats
Webstats
Webstats
Opportunities • Build fan base on Facebook – increase your own activity here • Engage with followers on Twitter • Continue blogging on Hubspot • Continue to promote Social Media activities • Set up Linked In presence, You Tube • Instigate Sydney Cycle Tweetup • Activate campaigns for Entoure events • Day of Difference interact more with Entoure online
Contact

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Entoure Social Media Report

  • 1. Entoure Cycle Classic Noosa Social Media Campaign Report October 2009
  • 2.
  • 3. Highlights • Delivered a virtual ride to Social Media community • Set up comprehensive Facebook presence with 75+ fans • Set up and delivered seven blogs for Entoure on Hubspot • Engaged with 1000+ new followers on Twitter around event • Raised awareness about Entoure, its events and aims • Raised awareness about Day of Difference and vision • Increased visits to Entoure website • Encouraged microdonations + recognised existing donations
  • 5. Facebook • Set up Entoure wall, information, photo albums, events • Posted 23 entries throughout campaign • Posted from own page more than 10 times • Posted to Day of Difference page 6 times (699 members) • Set up Cause page for Entoure • Set up Event pages for Sept Session and Cycle Classic • Engaged with 65+ fans • Great opportunities to capitalise à 2010
  • 16. Blog
  • 17. Blog • Seven posts in lead up, during and after ride • Ghostwritten + edited on behalf of Kent Williams • Seeded into Twitter • Seeded into Facebook • Source of fresh, first-hand content • Builds awareness about Entoure • Direct link into Entoure and its’ passionate supporters
  • 18. Blog
  • 19. Blog
  • 20. Blog
  • 21. Blog
  • 23. Twitter • 1,347 followers of @fordakids • @fordakids followed 1262 people • Focus on cycling enthusiasts and charitable types • Listed in 25 Cycling and B2B groups • 65 @replies to tweets • 396 Tweets during campaign • Hashtags used: #entoure #cycling • Hubspot Twitter Grader: 97.9/100
  • 41. Results • Delivered first, integrated Social Media campaign for Entoure • Significantly increased awareness of Noosa Cycle Classic • Engagement with new online audiences around event • Warm contacts likely to engage on future events • Warm contacts likely to engage with Entoure in future • Built relationships with online cycling communities globally
  • 42. Results (contd...) • Social Media activity peaked same time as website activity, during Noosa Cycle Classic event • Successful donations via Social Media (6% contribution à Facebook) • Social Media for 1% total online traffic to Entoure website • Opportunity to build presence and relationships in 2010
  • 46. Opportunities • Build fan base on Facebook – increase your own activity here • Engage with followers on Twitter • Continue blogging on Hubspot • Continue to promote Social Media activities • Set up Linked In presence, You Tube • Instigate Sydney Cycle Tweetup • Activate campaigns for Entoure events • Day of Difference interact more with Entoure online