Ben And Jerry’S

Ben and Jerry’s "Ben & Jerry's, to know it is to love it". “I scream, you scream, we all scream, for ice cream” By Laura Teather, Sara Matharu, Sarah Butler and Aman Johal

Who are Ben and Jerry’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Development of Ben and Jerry’s

Advertisement in the USA & UK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2008 2006 2004 Example advertisements

Marketing mix ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pricing strategies ,[object Object],[object Object],[object Object],[object Object]

The ice cream market ,[object Object],[object Object],[object Object]

Ansoff Matrix The Ansoff Matrix (Taken from: Meldrum and McDonald 2007, P.126) ,[object Object],[object Object],[object Object],Market Penetration Product extension Market Development Diversification Products Market New New Existing Existing

Boston Matrix Taken from: GT Web Marque (2008) Stars: High Growth, High Market Share Cash cows: Low growth, high market share Dogs: Low growth, low market share Question Marks: high growth, low market share ,[object Object]

Defining segmentation ,[object Object]

Ben and Jerry’s segmentation Products available

Positioning ,[object Object],[object Object],[object Object],[object Object]

Volume ,[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object]

Ben And Jerry’S

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Ben And Jerry’S