1. GEST
ALT
DESIGN
THEORY

2. WHAT IS GESTALT
THEORY & WHY
THE FRICK SHOULD
WE CARE?

3. ELEMENTS OF DESIGN
1
2
3
Li Sh Te V
Line
Shape
Texture
5
C S
Color
Space
Value
6
4

4. LINE

5. SHAPE

6. HUE
[ NAME OF COLOR ]
COLOR
INTENSITY
[ DULNESS OR VIBRANCE ]
VA L U E
[ LIGHT OR DARK ]
TONE
[ ADDING GREY ]

7. TEXTURE

8. VA L U E

9. COMPOSITION
TECHNIQUES

10. PROXIMITY

11. CONTRAST

12. VERTICAL
D
IA
G
O
N
A
HORIZONTAL
L
ALIGNMENT

13. DISTANCE
SIZE
COLOR
DIRECTION
CONSISTENCY

14. DIRECTION
FORM
COLOR
DISTANCE
SHAPE
FUTURA + ROCKWELL
FONTS| WEIGHTS| KERNING | LEADING
VA R I A T I O N
SIZE

15. TITLE
SUBHEADINGS
COLOR, SIZE,
PLACEMENT, SHAPE, FORM
SPACING & WEIGHT
BODY COPY - Abem uteati,
faciam publis. Quemussi pris
opublinte, cupio ta rem et publi
cotimei se audees amperunc
fin re te dem essilib ulvivissa mus
intere ignovehem.
DOMINANCE, EMPHASIS &
HIARCHY

16. IPLES
PRINC
ESIGN
OF D
MOVEMENT • BALANCE • EMPHASIS • UNITY

17. ELEMENTS FORM COMPOSITIONS
C O M P O S I T I O N S S T R I V E TO C R E AT E T H E P R I N C I P L E S
GOOD DESIGN