1. January, 2011

2. Combining over 35 years of experience in the hospitality reservation
technology industry, GENARES has developed the first truly integrated third
party central reservation system for the twenty-first century. Our team of
highly professional and skilled hospitality executives have designed a state-
of-the-art full service CRS that incorporates the latest technology while
simplifying functionality and ease of use.
THE GENARES TEAM

3. Product and Services
Today’s educated hotelier desires the freedom to select the solutions that meet their varying and
specific needs. Genares provides products and solutions aligned with hotelier’s primary goals to
increase ADR, ALoS, and Occupancy all at the lowest possible cost.

4. Technology
At the core is the Genares Central Reservation System is “gReserve” an easy-to-use system
with advanced revenue management features and powerful integrated reporting tools.
Our technology provides:
• CRS-based transaction processing for GDS, Web-direct and third party web bookings and
Voice
• An easy-to-use tool to manage all rates, availability, and content in real time that ensures up
to the minute pricing to all channels
• Defined viewership for contract and negotiated rates
• A richly featured Private Label Web and Mobile Booking Engine
• Extensive library of one and two way PMS interfaces

5. Complete Global Distribution Platform

6. PMS Integration
Genares leads the industry with its integration products and its philosophy which gives hoteliers
the freedom to choose those systems that best meet their needs.
We work with an extensive and growing list of the industry’s most popular PMS’.
By using HTNG specifications and industry standards new interfaces can easily and quickly be
added as needed.

7. Web Booking Engine
Your website direct channel is the most critical component of your online distribution marketing
plan. gBooker ensures your website can convert lookers to bookers.
• 100% customizable solution to
match brand look and feel
• Intuitive and very user friendly
• Unlimited descriptive content
including images and video
• Multiple currency and language
functionality available
• Reporting that tracks PPC & Look
to Book ratios
• Provides complete control over
inventory
• Supports Dynamic Packaging,
Multiple Room Types and Rates
Plans

8. Mobile Booking Engine
Genares’ world class booking engine gBooker was created to empower your hotel to quickly and
efficiently manage internet bookings. Now to extend your reach to your guest while they are on
the go we have added gMobile – the mobile extension of web booking.
gMobile gives travelers
additional flexibility to
book, view and cancel
reservations from their
mobile phones. It is fully
featured and completely
integrated with the web
booking engine and CRS.

9. Voice Services
Genares provides a customized voice reservation program designed to effectively market your
property. Our trained sales agents take reservations and provide personal service to travel
agents and consumers worldwide as an extension of your sales force and will maximize call
center conversions and rates. We provide:
• Private label hotel reservation voice services 24x7x365 with customized messaging with
multiple languages available
• Overflow and after-hours call handling or abbreviated coverage solutions
• Custom trained sales agents sell your specific property to increase revenue and occupancy
• Comprehensive reporting and tracking to measure every aspect of the call
• ACD system in place with call monitoring technology and monthly review scores
• Ability to work with shopping/mystery caller services such as Signature
• Redundant call center system and infrastructure to ensure consistent coverage
• Seamless integration with gReserve provides callers with the most current property
information real-time rates and availability

10. Account Management
Our Revenue Architects use their expertise to ensure each property is selling the right room,
through the right channels and at the right price. They are your single point of contact for all
support, troubleshooting, maintenance and revenue enhancing needs and provide:
• Implementation and account set up services
• Regular account reviews that are designed to help
identify revenue enhancing strategies
• Individual training and education of all products and
services available
• Revenue Management guidance
• Help to develop online marketing strategies
• Ongoing consulting services to drive distribution and
maximize exposure through all appropriate revenue
generating channels

11. Reporting and Analytics
A property powered by Genares, is also powered with knowledge and control. We are committed
to providing superior technology and results that are easily measured.
Reporting Options include:
•Production (by sub-source)
•Guest Arrivals
•Room/Rate Distribution
•Travel Agent Production
•Availability
•Product performance
•Website Traffic and Visitor Profiling
•Customized and Complex data reports
•Pre-formatted Reports and scheduled future or
reoccurring reports
•Ad hoc reporting
•Ability to save reports to your online “Reporting
Center”
•Save predefined report options, filters and
combinations to access at any time
•Export, download and create graphs from your
customized reports

12. Additional Revenue Enhancing Services
Rate Solicitation - Consortia & Corporate Negotiated Rates - Genares provides access to
consortia, Travel Management Company, Internet or corporate programs and you can
then choose which fits best within your property’s marketing strategy.
Benefit of Participation:
• Increased Bookings
• Increased Visibility
• Increased Revenue
• Marketing Opportunities
• Prominent GDS Display with Preferred Rate Codes provided by each Consortia in
all 4 GDS
Commission Processing - through our partnership with Perot Systems, you can
efficiently and easily reconcile and pay all travel agent commissions.
• Travel Agents receive one consolidated payment in their local currency.
• Both hotels and travel agents receive detailed online reporting, reducing or
eliminating research time and the manual payment process.
• Your property will be designated as using an electronic commission settlement
program which makes travel agents more willing to book your property.

13. WHY CHOOSE GENARES
 There are number of advantages to partnering with Genares as our hotel reservation platform
was developed specifically for the new technological age we live in and created by the most
experienced hotel reservations system development team in the hospitality industry.
 We are a privately owned company so are able to react swiftly to market changes. Although we
have a product road map and follow a development cycle our industry dictates that a company
must be nimble and able to change development direction. We have consistently followed this
pattern to keep our technology current and relevant and always strive to be ahead of the
market trends and requirements.
 We listen to our customer as they help to drive our development and are one of our best
resources in determining future enhancements to our products.
 We provide a cost effective solution and apply a back to basics strategy that focuses on:
 Increasing ADR
 Increasing ALoS
 Increasing Occupancy
 Lowering your overall Cost of Distribution