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Social Media Analytics Lessons SAP

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Ted Sapountzis
Ted Sapountzis

Presentation from the Corporate Social Media Summit on June 19, 2012 in San Francisco. Lessons from measuring success in social media.

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Social Media Analytics: Lessons from SAP Ted Sapountzis, Vice President Social Media Audience Marketing @sapountzis
Who Is SAP? >190K customers across 25 industries and 120 countries >2M members in the SAP Community Network © 2011 SAP AG. All rights reserved. 2
Measuring Success In Social Media What have we learned? 1 Differentiate consistently 2 Less is more 3 Start slowly © 2011 SAP AG. All rights reserved. 3
Differentiate Consistently 1 Three key dimensions to keep in mind Leads Comments Repeat Reach visitors Category Engage Take Action Advocate & Share Channel Use Case © 2011 SAP AG. All rights reserved. 4
Less Is More 2 Resist analysis-paralysis Vs. © 2011 SAP AG. All rights reserved. 5
CMO Dashboard 2 Two key social (aka Pull Marketing) KPIs © 2011 SAP AG. All rights reserved. 6
Start Slowly 3 Three things to keep in mind Think use cases, not tools Fail fast, fail forward One size does not fit all © 2011 SAP AG. All rights reserved. 7
Thank You! 1 Differentiate consistently Ted Sapountzis Vice President Social Media Audience Marketing @sapountzis 2 Less is more 3 Start slowly

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Social Media Analytics Lessons SAP

  • 1. Social Media Analytics: Lessons from SAP Ted Sapountzis, Vice President Social Media Audience Marketing @sapountzis
  • 2. Who Is SAP? >190K customers across 25 industries and 120 countries >2M members in the SAP Community Network © 2011 SAP AG. All rights reserved. 2
  • 3. Measuring Success In Social Media What have we learned? 1 Differentiate consistently 2 Less is more 3 Start slowly © 2011 SAP AG. All rights reserved. 3
  • 4. Differentiate Consistently 1 Three key dimensions to keep in mind Leads Comments Repeat Reach visitors Category Engage Take Action Advocate & Share Channel Use Case © 2011 SAP AG. All rights reserved. 4
  • 5. Less Is More 2 Resist analysis-paralysis Vs. © 2011 SAP AG. All rights reserved. 5
  • 6. CMO Dashboard 2 Two key social (aka Pull Marketing) KPIs © 2011 SAP AG. All rights reserved. 6
  • 7. Start Slowly 3 Three things to keep in mind Think use cases, not tools Fail fast, fail forward One size does not fit all © 2011 SAP AG. All rights reserved. 7
  • 8. Thank You! 1 Differentiate consistently Ted Sapountzis Vice President Social Media Audience Marketing @sapountzis 2 Less is more 3 Start slowly