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IDC Infographic sponsored by SAP 
CLOUD & MANAGED SERVICES 
Growth Opportunities for SAP Partners 
Shifting to the Third Platform & Cloud Computing 
The IT industry is witnessing a shift to what 
IDC calls the Third Platform of computing. 
It is made up of four key areas: 
90% FROM 2013 THROUGH 2020, 90% OF IT 
INDUSTRY GROWTH WILL BE DRIVEN BY 
3RD PLATFORM TECHNOLOGIES THAT, 
TODAY, REPRESENT JUST 22% OF 
INFORMATION & COMMUNICATIONS 
TECHNOLOGY SPENDING. 
CUSTOMERS ARE MOVING 
TO THE CLOUD 
53% of companies have 
adopted some form of 
cloud services. 
80% of companies are at 
least educating themselves 
or evaluating the cloud 
approach for a specic 
workload. 
72% of cloud-using 
organizations desire to 
have a mature cloud 
strategy in 24 months. 
From 2013 To 2020 
Top 3 IT challenges to 
execute a cloud strategy 
Eective use of 
automation, self 
service and 
orchestration tools 
Ability to monitor 
application performance 
and adjust use 
of IT resources 
Availability of 
robust self service 
provisioning catalogue 
MOST OF IT 
“LIVING” IN 
THE CLOUD 
2020 
2013 
25 TRILLION GIGABYTES 
OF NEW DATA GENERATED 
Cloud  Managed Services Market Opportunity 
23.5%PUBLIC IT CLOUD COMPOUND 
✔ Elastic, use-based pricing 
✔ Standard UI technologies 
✔ Published service interface/API 
✔ Ubiquitous (authorized) network access 
Top 10 Verticals for 
Cloud Opportunities 
1. Manufacturing 
2. Communications 
3. Resources Industries 
4. Professional Services 
5. Retail 
6. Utilities 
7. Transportation Services 
8. Insurance 
9. Banking 
10. Wholesale 
ANNUAL GROWTH RATE 2013-2017 
5X IT MARKET GROWTH 
Top Drivers of Cloud Software 
34% 
33% 
Worldwide 2014-2018 Cumulative SAP Partner 
Ecosystem Opportunity in Cloud  Managed Services 
Global 
$33.6B 
North 
America 
$16.2B 
EMEA 
$8.9B APJ 
$3.53 
PARTNERS MADE $1.1B OF REVENUE 
RELATED TO SAP CLOUD AND 
MANAGED SERVICES IN 2013. 
THE PARTNER ECOSYSTEM IS 
FORECAST TO MAKE $11.3B OF 
REVENUE RELATED TO SAP CLOUD 
AND MANAGED SERVICES IN 2018. 
All IDC research is © 2014 by IDC. All rights reserved. All IDC mate-rials 
are licensed with IDC's permission and in no way does the use 
or publication of IDC research indicate IDC's endorsement of SAP’s 
products/or strategies. 
$4.1B 
Latin 
America 
$4.4B 
SAP partners around the world will earn $33.6 billion (USD) in revenue in 
the next ve years related to SAP’s Cloud  Managed Services products. 
SAP Cloud Ecosystem Global Opportunity 
SAP Cloud Ecosystem Growth 
$1 SAP CLOUD 
 MANAGED 
SERVICES REVENUE 
SAP PARTNER 
REVENUE 
For every dollar of partner-generated 
SAP cloud revenue in 2014, SAP partners 
earn an additional $3.53 
Cloud Ecosystem Opportunities 
Professional 
Services 
40.3% 
Private cloud hardware, 
software, support 
27.9% 
Other Cloud 
Services Resale 
2.1% 
Co-sell other 
services, add-ons 
15.8% 
SAP Resale  
Distribution 
13.9 % 
2013 2014 2015 2016 2017 2018 
$120B 
$100B 
$80B 
$60B 
$40B 
$20B 
0 
58.6% CAGR 
Ecosystem Revenue 
32% 
40% 
29% 
28% 
27% 
24% 
21% 
IDC’s Key Cloud Services Attributes 
For IT 
Operations 
Reduce the size of IT 
sta, simplify and 
standardize IT 
infrastructure 
For Financial 
 Accounting 
Shift expenses from 
CAPEX to OPEX 
For Other 
Groups 
Faster access to newest 
functionality, improved 
resource utilization, direct IT 
solutions control, faster 
revenue generation 
$100B BUSINESSES WILL SPEND 
WORLDWIDE ON CLOUD DELIVERED 
IT SERVICES IN 2014 
✔ Shared, standard service 
✔ Solution packaged 
✔ Self-service 
✔ Elastic resource scaling 
What the Ecosystem is Saying 
“The Cloud is the future.” European Regional Systems Integrator 
“Predictable, recurring revenue is highly regarded by investors. Industry incumbents 
have shown they are willing to pay healthy premiums for SaaS companies, creating an 
environment of robust MA activity”. Venture Capitalist, Updata Partners 
“I think that if we don't partner with our vendor to do this, then somebody else is going 
to take our customers.” North America VAR

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IDC infographic 2014- Worldwide Ecosystem Analytics & Big Data: Growth Opportunities for SAP Partners: In Cloud and Managed Services

  • 1. IDC Infographic sponsored by SAP CLOUD & MANAGED SERVICES Growth Opportunities for SAP Partners Shifting to the Third Platform & Cloud Computing The IT industry is witnessing a shift to what IDC calls the Third Platform of computing. It is made up of four key areas: 90% FROM 2013 THROUGH 2020, 90% OF IT INDUSTRY GROWTH WILL BE DRIVEN BY 3RD PLATFORM TECHNOLOGIES THAT, TODAY, REPRESENT JUST 22% OF INFORMATION & COMMUNICATIONS TECHNOLOGY SPENDING. CUSTOMERS ARE MOVING TO THE CLOUD 53% of companies have adopted some form of cloud services. 80% of companies are at least educating themselves or evaluating the cloud approach for a specic workload. 72% of cloud-using organizations desire to have a mature cloud strategy in 24 months. From 2013 To 2020 Top 3 IT challenges to execute a cloud strategy Eective use of automation, self service and orchestration tools Ability to monitor application performance and adjust use of IT resources Availability of robust self service provisioning catalogue MOST OF IT “LIVING” IN THE CLOUD 2020 2013 25 TRILLION GIGABYTES OF NEW DATA GENERATED Cloud Managed Services Market Opportunity 23.5%PUBLIC IT CLOUD COMPOUND ✔ Elastic, use-based pricing ✔ Standard UI technologies ✔ Published service interface/API ✔ Ubiquitous (authorized) network access Top 10 Verticals for Cloud Opportunities 1. Manufacturing 2. Communications 3. Resources Industries 4. Professional Services 5. Retail 6. Utilities 7. Transportation Services 8. Insurance 9. Banking 10. Wholesale ANNUAL GROWTH RATE 2013-2017 5X IT MARKET GROWTH Top Drivers of Cloud Software 34% 33% Worldwide 2014-2018 Cumulative SAP Partner Ecosystem Opportunity in Cloud Managed Services Global $33.6B North America $16.2B EMEA $8.9B APJ $3.53 PARTNERS MADE $1.1B OF REVENUE RELATED TO SAP CLOUD AND MANAGED SERVICES IN 2013. THE PARTNER ECOSYSTEM IS FORECAST TO MAKE $11.3B OF REVENUE RELATED TO SAP CLOUD AND MANAGED SERVICES IN 2018. All IDC research is © 2014 by IDC. All rights reserved. All IDC mate-rials are licensed with IDC's permission and in no way does the use or publication of IDC research indicate IDC's endorsement of SAP’s products/or strategies. $4.1B Latin America $4.4B SAP partners around the world will earn $33.6 billion (USD) in revenue in the next ve years related to SAP’s Cloud Managed Services products. SAP Cloud Ecosystem Global Opportunity SAP Cloud Ecosystem Growth $1 SAP CLOUD MANAGED SERVICES REVENUE SAP PARTNER REVENUE For every dollar of partner-generated SAP cloud revenue in 2014, SAP partners earn an additional $3.53 Cloud Ecosystem Opportunities Professional Services 40.3% Private cloud hardware, software, support 27.9% Other Cloud Services Resale 2.1% Co-sell other services, add-ons 15.8% SAP Resale Distribution 13.9 % 2013 2014 2015 2016 2017 2018 $120B $100B $80B $60B $40B $20B 0 58.6% CAGR Ecosystem Revenue 32% 40% 29% 28% 27% 24% 21% IDC’s Key Cloud Services Attributes For IT Operations Reduce the size of IT sta, simplify and standardize IT infrastructure For Financial Accounting Shift expenses from CAPEX to OPEX For Other Groups Faster access to newest functionality, improved resource utilization, direct IT solutions control, faster revenue generation $100B BUSINESSES WILL SPEND WORLDWIDE ON CLOUD DELIVERED IT SERVICES IN 2014 ✔ Shared, standard service ✔ Solution packaged ✔ Self-service ✔ Elastic resource scaling What the Ecosystem is Saying “The Cloud is the future.” European Regional Systems Integrator “Predictable, recurring revenue is highly regarded by investors. Industry incumbents have shown they are willing to pay healthy premiums for SaaS companies, creating an environment of robust MA activity”. Venture Capitalist, Updata Partners “I think that if we don't partner with our vendor to do this, then somebody else is going to take our customers.” North America VAR