1. Purushottam
Public School will
help to shape the
young minds by
facilitating the best
education platform
to the people
having monthly
income between
50€ & 550 €, Delhi
and Nearby area of
India.

2. PROBLEM
Only
70%
Middle Class Population out of 16M
6032
Schools offer
people, earning between
up to Higher
200€ & 600€ Secondary
Demand level
education
Supply
Data Source: http://cbse.nic.in/

3. SOLUTION
A platform to shape
young minds and
their careers
Excellent space to
connect
professionals
True place to chill out
– Recreational
Offerings

4. BUSINESS MODEL
Customer
Added Value Products and Services Segments
Monetization
A platform to Teaching
Students nearby
shape young Meeting & Training space - Fees Delhi , Age group
minds and offer school's
between 4 and
their careers. infrastructure like : class
17 Years, Middle
rooms(with/without
and Lower Class
computers) , Auditorium,
Excellent Assembly Space - post
Renting out
space to lunch in weekdays, full
connect Corporate
time weekends and in
professionals nearby School
vacations.
Play Ground, Gym,
swimming Pool, dance
True place to studio - post lunch in Membership Corporate
chill out weekdays, full time in /Occasionally nearby School
weekends and vacations.

5. UNDERLYING MAGIC/TECHNOLOGY
- Outdoor Teaching – Real life
experience of zoo , Museum &
Planetariums, Parliament,
Science Centres etc
- Online Support – Student’s
Profile , Parent's
Involvement(Online
Feedback), E-Books and
Lectures
- Offer corporate : Space and Recreation

6. MARKETING & SALES
 Corporate tie ups
 Organizing & participation in
Local Education Seminars
 Reputation Management –
Awards , Recognition etc.
E.g. Best School in Delhi Award, Best
Place for Education Award.
 Online Marketing – Student
Network
Blog, Social Network, SEO, Portals

7. COMPETITION
Purushottam Public School
Private School
Education
Government School
Corporate Space Solution

8. TEAM
Head of BOD - Jagannath Sanyal
Director – Malay Chakraborty
(MSc. Gold medalist & having 20 Years Teaching Experience in Apeejay School, Noida )
BOD : Reggie Aggarwal
(CEO and Founder of Cvent)
C. Balaji Singh
(Executive Director, Care Today Group)
Accounting Manager : Palash Sanyal
(Working in Delhi Public School Sr. Accountant)

9. PROJECTION AND MILESTONE
Nursery School (3 – 4 Years Students )
– 2015
Primary School (4- 10 Years Students)
– 2018
Sr. Secondary School ( 10 – 17 Years
Students) – 2023

10. STATUS AND TIMELINE
WIP for Primary School WIP for Primary Sr. School
$1,400,000
$1,200,000
$1,000,000
Break Even
US $ $800,000 Point
Cost (US $)
$600,000
Profit(US $)
$400,000
$200,000
$0
Time 2012 2015 2016 2017 2018 2019 2020 2021 2022 2023
(Year)
Completion of Primary School Completion of Sr. School

11. BUSINESS MODEL – COST STRUCTURE FOR
PHASE -1 (PRIMARY SCHOOL )
Parameters Cost
Initial Investment for Land $444,444
Paperwork and other formalities $2222
Building Infrastructure $333,333
Salaries for Teachers and other
$11,111
employees
Marketing and Affiliations $4,444
Total $795,556

12. MVB /PROTOTYPE TEST
Challenge Description Duration Cost Importance
5
Self 24 Months -
3
Charitable Website 10 Months $200.00
Initial Funding - 5
How to manage International Organization 13 Months $200.00
initial fund inflow
? Government - Will able to help
at the time of proposal . They
may help in terms of subsidized 28 months $100.00 4
electricity , water and waived
off property tax etc.

13. MVB /PROTOTYPE TEST (CONT.)
Challenge Description Duration Cost Importance
Corporate
Need to find out through market
Offerings:
research is there a real need for
Recreation and 12 Months $100.00 4
meeting space in corporate
Meeting spaces
world or not?
for Corporate

14. MVB /PROTOTYPE TEST (CONT.)
Challenge Description Duration Cost Importance
Availability of
Teachers - How
By conducting a basic survey I
you going to
have to evaluate the availability
make sure 2 Months $0.00 4
of teachers in that region and
teachers are
what should be their salary.
available in that
region ?

15. MVB /PROTOTYPE TEST (CONT.)
Challenge Description Duration Cost Importance
E-Support for Student - need to 4 Months $100.00 4
validate the importance through
market research
Added Values of 12 Months $200.00 4
School Outdoor Teaching - costing of
outdoor teaching (market research)
12 Months $200.00 4
Nominal Fees - by conducting market
research need to find out the fees
/student

16. MVB /PROTOTYPE TEST (CONT.)
Challenge Description Duration Cost Importance
Need to find out the best deal in
Availability of
Land as this going to be most
Land - how much
expensive part of the project. 2 Months $0.00 5
cost you have to
This will require a market survey
bear ?
nearby Delhi region.

17. MVB /PROTOTYPE TEST (CONT.)
Challenge Description Duration Cost Importance
Strategic Partners -
Need to visit their
how you going to set
offices and set a
tie-ups with partners
common objective 8 Months $100.00 5
like : Government,
where we can be
corporates , Central
partners.
Education Board etc. ?

18. SUMMARY AND CALL OF ACTION
 Market Research
 Strong Documentations of Project
 Explore the opportunity