2. Fab India
• Fab India is a chain of retail stores in India producing
ethnic products carried out by the craftsmen of rural
India. The fab India products are mainly source to
sustain and provide employment opportunities to
the rural people in India. The company employs
more than 15000 craftsmen and artisans all over
India.

3. History
• Fab India initially commenced as a village based industry in
1960 by john Bissell , started to work for the ford foundation
as a counselor where he had given two years to instruct the
Indian villagers to make textile possessions for export .
• He provided equitable job opportunities to the traditional
artisans and establish fab India in 1960, to amalgamate best
approaches of west & east collaboration

4. Stores
• The stores of fab India are located all over the world with 99
stores in all major cities and states of India . Moreover fab
India offers its stores in various international places including
UAE , Dubai , Bahrain, Italy and Rome.

5. Fabindia Strategies
1. Multiple procurement sources (private , NGO, farmers
‘groups and individual farmers )
2. Training and financial support to suppliers
3. Partnership with small producers
4. No direct working with producers
5. Partnership in the community owned companies of
producers .

6. Competitors
• Competition Faced by Fabindia is from both the organised and
unorganised retail sector.
• Unorganized sector:-
 local NGOs
 Delhi Haat
 Law Garden
• Organized sector:-
 Garments Based (Shoppers
 Stop, Westside, Reliance
 Trends, Globus)
 Designer Boutiques

7.  Organic Foods (Reliance,
 Godrej Agrovet, ITC Foods,
 Organic India)
 Anokhi
 Bombay (Swadeshi) Stores

8. SWOT Analysis
STRENGHTS WEAKNESS
• Differentiable products
•Brand recognition and loyalty
•Diverse product mix
•Partnering with suppliers
•In-house manufacturing
•Price Trends Setter
•Different categories of stores
•Customer Loyalty
•No specific promotions strategy
• Limited channels of business
• Sourcing strategy skewed towards suppliers
• Inconsistent quality of products
• Inconsistent service in stores
THREATS OPPORTUNITIES
•Substitute producing competitors
•Not in touch with Fashion Trends
•In store merchandising & navigation
•Promoting e-business channel
•Organic foods market
• Customer acquisition strategies

9. Recommendations
• Should do promotion – of the cause
• Need to improve the brand visibility
• Tone of the brand needs to be communicated
– Traditional styles
• Festivals & delight programs needs to be
highlighted
• Programs based on themes – matching
decorative.

10. • Product placements should be more detailed
with the labels

11. • Staff should be trained about the product and
its use.
• Show case the hand made craft work through
the videos on LCD in the store.
• The design of the clothing is too dull & old
fashion.

13. Online portals

14. Jabong.com
• The store offers ethnic wear such as sarees, lehengas, sherwanis,
kurtis, shoes, bags, jewellery, among others. It also offers seasonal
and bulk discounts for international customers including
businesses in B2B & B2C segments.
• Customers can make a payment via PayPal account, Credit/Debit
cards including Visa, Master Card, Dinner Club, JCB & American
Express. As for shipping, Jabongworld.com has tied up air courier
service like Fedex / Aramex /DHL. The shipping charges depends
on the weight of the order. The store offers users to select the
country they want to ship the order to, and offer subsequent
shipping charges.

15. Myntra.com
• Myntra was started by a group of IIT/IIM graduates in early
2007 and is headquartered in Bangalore with regional
offices in New Delhi, Mumbai and Chennai. The company is
funded by top tier Venture Capital Funds.
• The company started off in the business of personalization
of products, and soon expanded to set up regional offices
in New Delhi, Mumbai and Chennai. It began its operations
in the B2B (business to business) segment with the
personalization of gifts, which included T-shirts, mugs and
caps to name a few.
• From 2007 to December 2010, Myntra.com was in the
business of online demand personalization. [7] The products
ranged from T-shirts, mugs, greeting cards, calendars, key
chains, diaries, wine glasses.

16. • Company Description: ABOUT MYNTRA
Myntra.com is India’s largest online fashion
and lifestyle store for men, women, and kids.
Shop online from the latest collections of
apparel, footwear and accessories, featuring
the best brands.
We are committed to delivering the best
online shopping experience imaginable.

17. Fashionandyou.com
• Fashionandyou.com is India's No.1 private sales club and is a
leader in the online Fashion, Luxury & Lifestyle space. Since the
inception in 2010, we stand today with over 3.6 million member-
base across 1200 locations pan-India, and we are also the first
ones to achieve over a Million fan-base on social media in the
online fashion and lifestyle segment worldwide.
• fashionandyou.com gives its members access to the best of
international, luxury, hi-fashion, lifestyle brands & designer labels
at up to 80% off retail. With multiple options for women, men
and kids, the offerings include apparel, footwear, accessories,
fragrances, watches, cosmetics, home & lifestyle products. We
bring our members 15 new sales every day, showcasing
merchandise of over 500 brands through limited-time events.

18. Homeshop18.com
• Homeshop18 is India’s virtual retailer operating in a multimedia
environment. It includes television, web, catalogue and print to
sell high quality products and services directly to consumers
across the country.
• HomeShop18 is a venture of the Network18 Group, one of India's
leading media, Internet and entertainment groups.
• Key categories include general electronics, books, music, gifting,
cameras, mobiles, toys, apparel, jewellery, watches, health,
beauty and household appliances.

19. Flipkart.com
• Flipkart went live in 2007 with the objective of making books easily
available to anyone who had internet access. Today, we're present
across various categories including movies, music, games, mobiles,
cameras, computers, healthcare and personal products, home
appliances and electronics, stationery, perfumes, toys, apparels,
shoes – and still counting!
• Be it our path-breaking services like Cash on Delivery, a 30-day
replacement policy, EMI options, free shipping - and of course the
great prices that they offer.

20. ExclusiveLane
• Exclusivelane is an online store for home décor and handcrafted
products. The start-up was born out of love for Indian handicraft
products, with an aim to promote the economic development of
the artisans involved. The site sells products across different
categories like clocks, lamps, wall decors, key hooks, mirrors, tea
lights, aroma diffuser, etc. In addition to these the start-up also
vends products in different materials like terracotta, different kinds
of wood, ceramic, papier-mâché etc.

21. Mother Earth
• In 1994, The Brand “Industree” was co-founded by Ms Gita Ram
and Ms Neelam Chhiber to tap the market of home accessories
produced by artisans from rural India.
• Mother Earth is a tasteful lifestyle brand for people with an Indian
design sense. Mother Earth is one of the few lifestyle brands that
represent Indian dessigns in a contemporary sense.

22. AIACA
• The All India Artisans and Craft workers Welfare Association
(AIACA) is a membership-based apex body for the handloom and
handicraft sectors. AIACA seeks to represent a range of
organizations in these sectors and to engage in policy advocacy
activities aimed at increasing the domestic and international
market for handloom and handicraft products along with
improving the standard of living of craft workers and to explore
new and commercially sustainable models of livelihood
promotion.

23. Kajari Art Cottage
• We introduce ourselves as Kajari Art Cottage, as one of
manufacturers and exporters of Handicraft Items. Established in
year1956, Kajari Art cottage is a part of Kataria Group founded by
Late Shri Jessaram Kataria, offers wide range of
Handicrafts, Furniture (White Metal and Marble), Textile
handloom, paintings Sculptors and Thickri Handi Glass art work
(one of our specialty, and we are the sole producer).

24. Healthkart.com
• HealthKart, launched in March 2011, is an e-commerce
company focused on consumer healthcare products. Within a
year, it has grown to become India’s largest e-health store,
where consumers from all parts of the country find a large
variety of healthcare products under one umbrella. The
company sells over 12,000 products across fitness, health and
personal care categories such as nutrition, diabetes, home
devices, eye and personal care. HealthKart also sells various
health services, such as preventive health packages,
diagnostic tests and gym memberships, to provide one-stop
solution for all consumer health needs.