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IBMMK108R1 Lecture made by : Esmae Ajlane  0804160 Jessie Lei  0814971 Yuki Deng  0814957 Sanne Huisman  0812504 E- lecture Marketing Promotion
Principles of Marketing Welcome to this E- lecture.  With this E- lecture we want to prepare you as a student for you exam.  Contents of this e- lecture: Study material and a mulitiple choice quiz.  We hope you enjoy!  Good luck.
Principles of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Lecture starts Marketing   Promotion
Definition of marketing ,[object Object],[object Object]
Wider Definition of Marketing ,[object Object],[object Object]
The Marketing Mix:  Product and  Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Mix:  Price and Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Ps ,[object Object],[object Object],[object Object]
Promotion Consumer goods Non-profit  marketing Industrial goods Service goods Small business  marketing International marketing
Integrated marketing communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object]
Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public relation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Factors influencing;
Direct marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Defined ,[object Object],[object Object]
Anatomy of the product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding ,[object Object]
Brand Defined ,[object Object]
Trademarks are among the  most economically efficient promotion tools. ,[object Object],[object Object]
The world’s top twenty most well-known brands 2001 (source: Interbrand study, 2001). American Express 20 Marlboro 10 BMW 19 Microsoft 9 Apple Computer 18 Levis 8 Pepsi Cola 17 Mercedes Benz 7 Kellogg's 16 Gillette 6 Nescafe 15 Sony 5 Visa 14 Kodak 4 Johnson & Johnson 13 Disney 3 Nike 12 Coca Cola 2 IBM 11 Mc Donald's 1
The Benefits of Branding Branding The consumer The retailer The manufacturer
Benefits of Branding  for the Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Branding  for the Retailer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lecture time over Let’s go to next slide and do Quiz
Time For the Quiz !! ,[object Object],[object Object],[object Object]
Extra exercise  Crosstest about marketing! ,[object Object]

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Powerpoint promotion

  • 1. IBMMK108R1 Lecture made by : Esmae Ajlane 0804160 Jessie Lei 0814971 Yuki Deng 0814957 Sanne Huisman 0812504 E- lecture Marketing Promotion
  • 2. Principles of Marketing Welcome to this E- lecture. With this E- lecture we want to prepare you as a student for you exam. Contents of this e- lecture: Study material and a mulitiple choice quiz. We hope you enjoy! Good luck.
  • 3.
  • 4.
  • 5.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Promotion Consumer goods Non-profit marketing Industrial goods Service goods Small business marketing International marketing
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  • 14.
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  • 17.
  • 18.
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  • 24. The world’s top twenty most well-known brands 2001 (source: Interbrand study, 2001). American Express 20 Marlboro 10 BMW 19 Microsoft 9 Apple Computer 18 Levis 8 Pepsi Cola 17 Mercedes Benz 7 Kellogg's 16 Gillette 6 Nescafe 15 Sony 5 Visa 14 Kodak 4 Johnson & Johnson 13 Disney 3 Nike 12 Coca Cola 2 IBM 11 Mc Donald's 1
  • 25. The Benefits of Branding Branding The consumer The retailer The manufacturer
  • 26.
  • 27.
  • 28. Lecture time over Let’s go to next slide and do Quiz
  • 29.
  • 30.

Notas do Editor

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