How Web 2.0 and Social Media are Transforming Healthcare. Silber D. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)

1. Health 2.0:
Where does Europe
stand?
Denise Silber
Denise.Silber@BasilStrategies.com

2. Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine
The use in Health Care of Web-based Tools
blogs, podcasts, tagging, search, wikis …)
to produce User-Generated Content
harness the power of networks,
so as to personalize health care, collaborate,
and promote health education.

3. Health 2.0 : Segmentation (1)
Use of Social Media
• Internet Users on high traffic platforms
• YouTube
• Facebook
• Wikipedia
150 health requests/sec in
• Blogger Germany
• Twitter
• Wordpress
• SlideShare
• SecondLife

4. Health 2.0 : Segmentation (2)
Companies
• Innovative Tools generate new Market Segments
Health Care Consumers / Linking HCP & Patients
Professionals Patients
•Search •Search info and • Questions
•Sharing (cases) content • Searching for quality physical
•Community/opinion •Community service (where to go)
s •Reporting self-info •Online Consultation
•Professional •PHR •PHR
Collaboration
•Telemedicine
• Research

5. Physician studies 2009 Europe
Manhattan Research
Medimix : 30% of physicians are members of
social networks 42% in Italy
…

6. Use of Social Media: Hosp Europe

9. Twitter

10. Pharma-supported initiatives (Fr)

11. Exemplary Asso.

12. Required Presence
• Community Manager’s task
Page
FanPage
Events
Web site
+
Blog

13. Clickthe known BLOCKBUSTERS
Most of to edit Master title style
are from the US
Click to edit Master text styles
– Second level
• Third level
– Fourth level
And» Fifth level
some of them are now entering Europe
HOWEVER

14. A) Professional Community :
National
UK
FR

15. B) Professional Community: Global
(UK - BMJ)
Sweden

16. C) e-consultation
Ire/UK
NL

17. D) Search
(UK)
Webicina (Hu)
(CH)
(FR)

18. F) Patient Evaluations : UK, FR

19. D) Patient Community: National
Italy
Germany

20. E) Patient Benchmarking (FR)
http://www.vivreavecundiabete.com/diabtest.html#diabtest9
20

21. Health 2.0 is generating data and
impacting care
Data : User-generated, Biometric, Genetic
Industry R&D is sharing its role in innovation

22. The Issues
• Constant task
• Medical responsibility
• Legal questions
• Cost
• It is also an opportunity to develop better
relationships with all of your stakeholders and
« expected » of us all

23. More Steps to Take
1
2 EXPERIMENT
 Define/review your
Try new tools
communication strategy
Web-based are often
 Internal culture check :
quicker, cheaper
training workshops
 Monitor your image
 Appoint a community
manager

24. Opportunities

25. Summary
• Web 2.0 for Health Care or participatory medicine
includes both use of social media platforms and new
businesses
• Europe’s diversity has led to plentiful innovation
• Europe’s Health 2.0 is less known than is US for
reasons of language, national borders, marketing
• Health care Actors must participate in both the Social
Media « conversation » and the Tools ….. This requires
organizational awareness.

26. Contact
Basil Strategies
1 rue Jacques Offenbach Cell / SMS:
75016 Paris
Ph: +331 4504 2794
Fax +331 4503 3107
+336 74 78 12 36
Email Web 2.0
Denise.Silber@BasilStrategies.com
•Skype : denisesilber
Site: http://www.basilstrategies.com •Twitter : @health20
•Facebook : denisesilber
•LinkedIn / Viadeo: Denise Silber
•Blog:

27. _________________________________
Denise Silber
Founder Basil Strategies consultants,
European partner for Health 2.0
President, Association pour la Qualité Internet Santé
_________________________________
Denise.Silber@BasilStrategies.com