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1. Choosing Search Optimized Domain Names

2. Choosing a good domain name for your business website
can be very hard but it is also essential to get it
right, after all you want it to work for you. In this article
I explore the many different aspects that you should be
considering when deciding on a suitable domain name. I
also take you through the steps I follow when choosing
an appropriate domain name for my websites.

3. All things considered what we are trying to achieve is a
website domain name that adequately describes your
product or service, is broad enough to allow for some
growth and scope in product or service, is simple
enough for a person to recall and contains your most
important keywords/phrases. From an Internet
marketing perspective there are also considerations of
company and product branding that may be brought
into this specification. From an SEO perspective it may
be better to use an older or established domain name
that has been registered and known by the search
engines for over a while, these tend to be rated more
highly by Google in a respect point of view.

4. In this article I shall cover choosing the best new domain
name that you can without considering your individual
marketing or brand requirements.

5. To do the following tasks I like to have a couple of
browser windows open and a spreadsheet program. It
may be required that you signup and login to certain
websites, but these are all well known and respectable
websites and do this at your discretion.

6. 1. Load up overture inventory keyword volume checker
in your browser window. Type in your product name or
service and submit. Copy the results across into your
spreadsheet.

7. 2. load WordTracker in your browser, either using the
free trial account or if you have a normal account, login.
Now using the wizard type in the same product or
service you type in the previous step. Run through the
wizard and again, highlight and copy your results across
into a new space in the spreadsheet.

8. 3. Load up Google Adwords in your browser. Navigate to
tools->keyword tool and type in the same keyword we
used in the previous two steps. Ensure use synonyms
are checked. Copy all words across into selected
keywords and click estimate search traffic. Copy all
results into a new space on the spreadsheet.

9. 4. Using the spreadsheet we should have three columns
and what we are looking to do is this step is weed out all
items that are unrelated or irrelevant by deleting them
from the spreadsheet.

10. 5. Sort the three lists by search volume. Working from
the top down, highlighting and copying to a 4th space in
the spreadsheet the highest searched on and most
relevant phrases. Repeat these steps until you have the
top 10-15 phrases and keywords.

11. 6. Identify your target market. Are you customers
searching for your product in your local region or are
they open to World wide suppliers? Having identified
this we should use this as the domain extension (.com,
.co.uk, .com.au etc) in the next step

12. 7. Using this basic list identified in step 5, you might be
lucky and be in an industry with little or no competition,
so what we do here is remove any white space in the
phrases and input them directly into your favorite bulk
domain name registering tool. Check them all and see if
we are lucky to find one of these is still available for
registration. If the highest searched on term you have
identified is still available and this strongly relates to
your product/service you should register it now. If none
of these terms is available then try using a dash (-)
between words and also try adding words to the
domain, like "the" or "buy" to get as close to the highest
searched on term that you

13. possibly can. You can also try re-arranging the words in
the sentence.

14. So, now you have your list of 10+ domain names for your
website to choose from and you should feel quite
confident that they are relevant to your product or
service, contain highly search terms and are short in
length. If you are in debate over which one to choose
then always go for relevant and high searched terms
first.

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