Riding The Wave Aamga Automation Presentation
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Educational presentation for the AAMGA Automation conference in Orlando, FL. AAMGA is an association serving the needs of MGAs, managing general agencies, serving the needs of insurance agents.
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Riding The Wave Aamga Automation Presentation
- 1. Riding the Wave of Web 2.0 – Prepare to be Overwhelmed Presented by Sandy Masters, CPCU Photo Bing Images
- 2. Agenda & Disclaimer What is Web 2.0 and Social Media? Why should you ride the wave? Current statistics What are the key considerations you need to make before jumping in? What are the social media and Web 2.0 options and opportunities? Content Sharing / Content Producing / Relationship Building What are other leading practitioners doing online now? Resources for further study This presentation is on Slideshare.net I know just enough about technology to be dangerous!
- 3. What is Web 2.0 and Social Media? Web 2.0 Social Media Apps that facilitate info sharing, interoperability, user-centered design and collaboration on the world wide web. Cumulative changes in the way developers and end users use the web. Media designed to be disseminated through social interaction. Using web-based technology to transform media monologues (one to many) to social media dialogues (many to many) From Wikipedia Click here for Slideshare on “Community The Real Power of Social Media” Transforming people from content consumers to content producers.
- 5. Social Media and Web 2.0 Overwhelm WHY RIDE THE WAVE? Social Media Revolution State of the Internet
- 6. Why ride the wave? – Because 4 steps in the traditional sales process are going social From Social Media Academy
- 7. How to go Social without becoming overwhelmed? From Social Media Academy Take your top 50 business contacts and look them up in the relevant places and spaces. Create an account on networks and sites where you find your customers, prospects, partners and influencers. “Visit” them every other day, read the last posts, comment, care about them. LISTEN to what’s on top of their mind – think beyond your project sale. Be approachable, let your connections know how to connect with you. Share your thoughts, interests – get social. Take one of the reporting tools and begin to measure sentiments around your brand/product. Tell your colleagues what you learn from your customers and prospects – encourage them to also listen and learn. Help your customers and prospects with helpful links, introduce them to existing customers and experts of your products and services. Stay focused on the people who are RELEVANT to you – otherwise you get distracted and spend 24 hours per day browsing around. DO NOT waste your time with growing your followers, video editing, chatting with everybody who invites you . . . Follow your own business objectives.
- 8. Dunbar's number A theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is, and how each person relates to every other person. (from Wikipedia) 150
- 9. Collaboration Transparency Communication Open Source Sharing Connection From Wikipedia: File:Web 2.0 Map.svg
- 10. WILD WILD WEST! WILD WILD WEST!
- 11. GOLD RUSH BUST! GOLD RUSH BUST!
- 12. Statistics comScore – Measuring the digital world
- 13. Search tools
- 15. Ted Video: Pay particular attention to the focus group participants Free video courses from Harvard, Yale, MIT, Princeton, Berkeley, Stanford, and UCLA. Marc Prensky is acknowledged to have coined the term digital native in his work Digital Natives, Digital Immigrants published in 2001.
- 18. Security
- 20. Transparency
- 21. LawsuitsPDF file: From IIABA ACT Social Web Policy for Agencies Article: Social Media Lawsuits: Your Posts and Pics Can Screw You by Jeff Louis Blog : Workforce Darwinism by Adam Singer
- 22. Decisions – You can start by asking these questions: Will your company participate? Which employees have an appropriate business use for social media? Can only certain employees use these tools during business hours? To what extent will you monitor employee use, and how? How would you prefer an employee mention the agency and their agency affiliation on their personal sites? You will need a clear company philosophy defining the agency attitudes toward social networking. You should also make it clear whether employees are allowed to identify themselves as representatives of the company on their personal social networks. From IIABA ACT Social Web Policy for Agencies
- 23. Social Media Landscape – The Tools User-Generated Content (UGC) Producing Social News – Content Sharing Blogs rss Social Networking – Relationship Building © 2009 Omniture Inc.
- 24. The Ultimate Convergent Tool EVEN AAMGA HAS A TWITTER ACCOUNT!
- 26. Twitter spawns more applications: Twirl & Tweetdeck Twollow Tweetchat Power Twitter & Tweetie Tweetlater TwitPic TwitterBerry & Tiny Twitter Twitterfon & Twitterfic Your Twitter Karma My Tweeple TwitterFeed Twitterpacks Qwitter Tweetstalk Twitterati There is even a website that explains and gives ratings to all these twitter apps: www.twittereye.com
- 30. Blogs ALLTOP Magazine Rack for Insurance Insurance Blogs Directory Why should you care? Blogs are now a standard source of news and info 77 Million+ Americans visit blogs 346 Million blog readers worldwide You now have a voice! Find your voice! Article: 19 Blogs You Should Bookmark Right Now Really Simple Syndication How to blog? Who to follow? How to organize?
- 32. What are other leading practitioners doing online now? Liberty Mutual – The Responsibility Project 1st Guard Corp. – Trucker1 iPhone App Northwestern Mutual – Dress to Impress Insurance Noodle & Superior Access – Your competition? Claims reporting iPhone apps
- 33. Resources for further study Social Media Clubs – Local Face to Face meetings SmartBrief on Social Media – E-zine Insurance & Technology – E-zine IIABA – ACT – Social Web Policy for Independent Agencies Social Media Academy – Online Master Certificate Classes Articles: Insurance Networking News – Social Media from Fad to Factor Articles: Insurance & Technology – Mobile Phones Bring Insurance to Kenyan Farmers
- 34. Personal Self-Directed Learning & Personal Knowledge Management (click here for video explanation) In the knowledge economy learning is work and your work is learning. Knowledge is only useful if you can use it to think in new ways, solve problems, and make decisions. “An organization’s ability to learn and translate that learning into action is the ultimate competitive business advantage”–Jack Welch “Knowledge has become the key economic resource and the dominant–and perhaps even the only–source of competitive advantage.”–Peter Drucker
- 35. What’s Next SMART Phones/Apps & Mobile Devices
- 36. Now what? LUNCH! Action Planning / TableTopic • One thing I can do…. • One thing my team can do…. • One thing my organization can do…. • One other thought….
Notas do Editor
- http://www.insurancenetworking.com/blogs/insurance_technology_ebusiness_channel_trends_social_media-24399-1.html?ET=insurancenetworking:e1041:49040a:&st=emailFrom Insurance Networking News Blog by Chad Mitchell who is an analyst with Forrester ResearchSome of the key trends we believe North American eBusiness and channel managers need to focus on for 2010 are:• Integrating social media across all activities. North American insurers only beginning to invest in social media for marketing, sales or service are laggards—many firms began experimenting with social media as early as 2007. Social media isn't a fad for North American insurers any longer. Insurance eBusiness managers are integrating social media strategies across the enterprise for marketing, sales and service. Liberty Mutual Insurance's Responsibility Project led the way nearly two years ago with a focus on customer experience and branding contributing to Liberty Mutual's highly improved customer experience rankings. GEICO, Nationwide Mutual Insurance and USAA are using ratings and reviews to influence purchase decisions. Allstate's Vehicle Vibe community is trying to lower risk with driver education and safety tips. And Progressive Casualty Insurance effectively uses Twitter for customer service to update consumers in severe weather (e.g., the Georgia floods in September 2009).http://www.insurancenetworking.com/issues/2008_70/insurance_technology_agency_management_social_networking-24081-1.htmlBill KenealyInsurance is a collaborative industry. The bulk of insurance sold in the United States is through intermediaries, often an independent agent. Accordingly, carriers and producers have spent a great deal of time, energy and money on tools aimed at facilitating their relationships.WHERE AND HOWWith viable business networking tools readily available, the question then becomes where best to deploy them. "Carriers are using the tools in two ways: for carriers to communicate with agents and for agents to communicate among themselves," Carnahan says.Thus far, the most prominent examples exist of the latter. Using Web-based technology from Palo Alto, Calif.-based Ning Networks, carriers such as Columbus Ohio-based Nationwide Mutual Insurance Co. and Los Angeles-based Farmers Insurance Group have created networking sites expressly for agents. The agent-only networks afford users a forum to form groups, interact with other agents, browse profiles and form friendships over common interests. It is the self-organization engendered by these tools that make them so effective, proponents say.
- Adam Singer - http://thefuturebuzz.com/2008/09/21/just-how-large-is-the-business-worlds-digital-divide/Since anyone can now access any piece of information for free, whenever they want, merely being an information holder has zero value. Those that can organize and present that information in meaningful, innovative and useful ways are emerging as those with power. This is just one major way the world has changed.