Event fundraising is a fast paced environment that requires focus and nurturing to take off. These simple tips will help you get the most of your event - and offers unique advantages when using Blackbaud Heroix to power your fundraising event.
6. • Simplify the data collection as much as possible (do you really need that field?)
• Minimise the number of steps/screens (scrolling ok, new pages loading…not so much)
• Minimise the imagery/content to improve page load speed
• Increase the size of key features, i.e. the donate button, gift levels, etc
• Be mindful of drop-down selections
TIPS TO MAKE YOUR DONATION PROCESS EASIER ON
A MOBILE DEVICE
#poweringphilanthropy
8. #poweringphilanthropy
The latest Blackbaud Heroix feature allows your supporters to
donate a little bit more towards the transaction fee – meaning the
donation amount gets to the charity in full.
12. • Capture the individual in the moment
- Provide your supporters direction on how to set up a fundraiser page directly from
the event information page
- If there’s an event registration - link the event registration process to setting up a
fundraising page
- If you cannot directly link the processes onscreen – put the instructions in the
email confirmation
- Put instructions in the email confirmation anyway
• Keep reminders about the fundraising portal in all communications to participants
TIPS TO IMPROVING THE USER JOURNEY
#poweringphilanthropy
16. • Make sure your brand is at the forefront of the experience
• Create custom URLs which are also shareable / legible
• Encourage promotion of your brand through sharable content / imagery
TIPS ON BRANDING
#poweringphilanthropy
29. • Make it easy
• Identify what motivates your supporters and followers
• React fast to trends (if appropriate)
• Make them laugh (or express another strong emotion)
• Keep it smart
TIPS FOR MAKING YOUR CONTENT SHAREABLE
#poweringphilanthropy
30. • Don’t lose authenticity
• Don’t lose the emotion
• Don’t lose the personal touch (or your personality)
• DO speak like a human being
• DO be genuine
• DO use your fundraising and communication knowhow
SOME FINAL TIPS
#poweringphilanthropy
31. Thank you for attending!
For more information & resources
visit: www.blackbaud.co.uk/heroix