Research project by Sandra Cecet & Sanya Khanna. We are interested in the Open Innovation process, when, why and how is happens. As well, is it indeed such an open paradigm as a literature suggests. Key Words: Open Innovation, Closed Innovation, Open-Closed Innovation, Multinational Companies, New Product Development, Radical Innovation, Mindset, Collaboration.

1. INNOVATION PROCESS AND OPEN-CLOSED INNOVATION

2. ‘ OPEN INNOVATION IS NOT A COOK BOOK ! IT’S A MINDSET!’ QUOTE:

3. ? WHEN

4. WHEN? WHEN YOU HAVE A RADICAL INNOVATION

5. WHEN? TO GAIN COMPETITIVE ADVANTAGE

6. ‘ TRANSITION FROM TECHNOLOGY PUSH MARKET INTO MORE ENTREPRENEURIAL GO TO MARKET’ QUOTE:

7. ? WHY

8. WHY? INCREASING INTELLECTUAL CAPABILITY BECAUSE YOU DON ’T HAVE ALL COMPETENCIES IN-HOUSE

9. ‘ IN ALL SCENARIOS WE LOOK FOR THE BEST IN CLASS’ WHY?

10. ? HOW

11. HOW? LEGAL INSTRUMENTS ARE NOT A BARRIER THEY ARE RATHER FACILITATORS

12. ‘ RATHER THAN A MARRIAGE ON TERMS, OPEN INNOVATION IS THE INTENT TO MARRY ’

13. ‘ IT’S AN ORGANIC, NOT A VERTICAL PROCESS’

14. OPEN-CLOSED INNOVATION WHY?

15. REASON WHY THIS PROCESS BECOMES OPEN- CLOSED INNOVATION TOO RADICAL; RISK OF LOOSING MARKET VALUE

16. STREAMLINING THE INNOVATION WITH THE CORE BUSINESS IN ORDER TO GAIN SHORT-TERM RETURN OF INVESTMENTS REASON WHY THIS PROCESS BECOMES OPEN- CLOSED INNOVATION

17. ADVICE

18. START WITH BUILDING AN OPEN- INNOVATION CULTURE INSIDE YOUR COMPANY IT WILL INCREASE YOUR BRAND VALUE IN THE LONG TERM 1

19. BUILD TRUST FOR PARTNERS & THEIR CAPABILITIES OVERCOME NIH SINDROME (NOT INVENTED HERE) 2

20. THINK LONG TERM IT ALWAYS WORKS! 3

21. ! THANK YOU SANYA KHANNA & SANDRA CECET