This document discusses various ways that brands can leverage social media and location-based technologies to better engage with customers and communities. It suggests that brands can capture user-generated content, listen to customers in real time on platforms like Twitter, connect with online fanbases through virtual and real-world experiences, leverage trending places and activities on apps like Foursquare to promote locally, and provide localized information, reviews and opportunities to enrich local communities. The key themes are social data capture, real-time engagement, virtual and real-world connections, hyper-local trends and opportunities, and community-sourced local information.

1. Wasssup? 9/9

2. Capture Everything. Share
Everything.

3. Modern life. Onion style.
“We have about 2400 pictures of the cigarette failing out of his hand from 14 different angles.”

4. Funny Animal = Viral.
Squirrel Crasher: Amazing holiday snap goes photoshop viral ends up in The Sun & on BBC News.

5. What do you think?

6. Narrative + Choice.
Interactive narrative gives knife crime advert personal, & deeper, engagement online

7. 16
comments 100
Review Everything.
American Apparelʼs site even gathers reviews for brown tees and turquoise pants!

8. Ratings > Price
Halfords using ADVOCACY more prominently than FREE.

9. Social Data Capture.

10. Tagging = Community
UO Flickr pool grabs tagged images of people wearing their clothes. An online, real life, showcase.

11. Listen. Now.

12. Listen in to chatter.
Twitter has provided a platform for brands to engage directly with their customers in real time.

13. Together Real-time.
Nike host live debate with friends old and new on Facebook.

14. Virtual real-life.

15. Connect with Fanbase
Poults holds a competition on twitter for his fans to play a round with him on Xbox Live.

16. Virtual lives. Same trendy.
Adidas sells branded clothing for your avatar on Xbox using online currencies earned in games.

17. Creating new revenue.
Britneyʼs Facebook gifts cost $2 a pop!

18. Trending Places

19. status + location + gaming @NYC = hot right now!
Foursquare: a GeoTagged status game creates powerful trends

20. live reviews. local promotion.
A media channel where business/brands engage and reward through localised real time coupons etc

21. Virtual meets Physical.
in-phone browsers target reviews and venues so you can find/see the right place to go

22. local info & value
AR apps can offer very targeted offers, and also extend digital profiles.

23. Local.

24. Local information. Community sourced.
EveryBlock uses contextually tagged and sourced data to create very local news sites.

25. Local problems. Community fixed.
Lewisham Council offers locals the chance to upload problems & see when they are fixed

26. Local life. Interesting content.
Small local stories can be told and shared. Brands can bring areas to life.

27. Capture Everything. Share Everything.
What do you think?: choice & reviews
Social Data Capture: create content to be captured
Listen. Now: by listening brands in real time,
Virtual real-life: creating better fan(data)bases
Trending places: communities & opportunities
Local: in your neighbourhood.