The document discusses how arguments can be disguised and appear objective when they are actually subjective. It notes that facts alone can seem unbiased but are shaped by their context and ordering. As an example, a news story is presented about a protest that unfolds the argument to portray the protesters negatively through three sentences: first as a nuisance, then demanding unreasonable changes, and finally as criminals. This reveals how factual details can be crafted to guide the reader toward a particular interpretation.