Empowering creators and revolutionising online video: Maker Studios and the future of entertainment. - Intersection of technology and creativity - What's up next? Insights into current consumer consumption - Beyond VOD: Engaging with Millenias Presented by: René Rechtman, President of International, Maker Studios Timothy DeLaGhetto, Asian American Rapper, Comedian & Vlogger Gillian Tan, Founder, clicknetwork.tv Joseph Germani, Malaysian Vlogger & Actor, Germani Productions

1. ‹#›M A K E R S T U D I O S . C O M MAY 2014

2. M A K E R S T U D I O S . C O M
Nice Peter
EpicLLOYD
!
CONTENT CREATION,
CONSUMPTION AND
DISTRIBUTION ARE
GOING THROUGH A
SEISMIC SHIFT.
T H E L A N D S C A P E

3. M A K E R S T U D I O S . C O M
ONLINE VIDEO
ACCOUNTS FOR
50%+
OF ALL MOBILE TRAFFIC
!
WE ARE IN A DIGITAL
REVOLUTION
61
!
COUNTRIES POST CONTENT
IN 61 LANGUAGES
2ND
LARGEST
*Sources: Pixability; YouTube
YOUTUBE IS THE SECOND
LARGEST SEARCH ENGINE
BEHIND GOOGLE
60 YEARS
MORE CONTENT IS UPLOADED
IN 60 DAYS THAN 3 MAJOR
US NETWORKS GENERATED
IN THE LAST 60 YEARS
100
HOURS
OF VIDEO UPLOADED
EVERY MINUTE
ONLINE VIDEOS WILL
ACCOUNT FOR
OVER HALF
OF GLOBAL INTERNET
TRAFFIC BY 2016
17%
OF ALL INTERNET
TRAFFIC FLOWS
THROUGH YOUTUBE
SIXBILLION
HOURS OF VIDEO
WATCHED MONTHLY
ONEBILLION
UNIQUE USERS VISIT
YOUTUBE PER
MONTH
T H E L A N D S C A P E

4. M A K E R S T U D I O S . C O M
Annie Jaffrey
*Source: Deloitte Development LLC
PEOPLE
1/3 OF WORLD’S
POPULATION
2.5BPEOPLE
1/3 OF WORLD’S
POPULATION
!
ESTIMATED
TO CONTROL OVER
$990B
$
IN ANNUAL SPENDING
POWER IN U.S.
!
WHO’S WATCHING?
THE MILLENNIAL
GENERATION
T H E L A N D S C A P E

5. M A K E R S T U D I O S . C O M
- ON-DEMAND
- MOBILE AS FIRST SCREEN
- TV ONE OF MANY SCREENS
GloZell
Bart Baker
PEOPLE
1/3 OF WORLD’S
POPULATION
30%LESS TV THAN 35-49 YEAR
OLDS AND 50% LESS THAN
50-60 YEAR OLDS
!
MILLENIALS WATCH!
MILLENIALS ARE DISTRACTED
47%MULTITASK ON MULTIPLE
SCREENS
*Source: BI Intelligence
!
HOW DO THEY WATCH?
EVERYWHERE
T H E L A N D S C A P E

6. M A K E R S T U D I O S . C O M
0%
10%
20%
30%
40%
TEEN NICK USA TBS SPIKE FX BRAVO E! COMEDY
CENTRAL
ADULT SWIM MTV MAKER
*Source: Nielsen, November 2013; Reach and Frequency, 6Min Qualifier, Live+7 Data
TOTAL DAY COMPOSITION
CUMULATIVE % OF 18-34 YR. OLDS / MONTH
!
WHAT ABOUT TV?
MAKER PROGRAMMING REACHES MORE 18-34 YEAR OLDS
THAN ITS BIGGEST COMPARISONS
H O W M A K E R C O M P A R E S

7. M A K E R S T U D I O S . C O M
Sam Macaroni
AWARENESS
INTERACTION
ENGAGEMENT
ACCESSIBILITY
VIEWS
COMMENTS
SHARES
LIKES
=
!
ENGAGE DIRECTLY
WITH YOUR
AUDIENCE
M A K E R C A P A B I L I T I E S

8. M A K E R S T U D I O S . C O M
0 25 50 75 100
COST PER INCREMENTAL
REACH POINT
TV
8%
THE COST
OF TV
Dodger
YouTube
*Source: Nielsen
H O W M A K E R C O M P A R E S

9. M A K E R S T U D I O S . C O M
!
MARIAH CAREY
940,000 YT SUBSCRIBERS
!
DAFT PUNK
1,600,000 YT SUBSCRIBERS
!
MICHAEL JACKSON
1,800,000 YT SUBSCRIBERS
TIMOTHY DELAGHETTO
T A L E N T F I R S T
!
550,000+
INSTAGRAM FOLLOWERS
!
430,000+
TWITTER FOLLOWERS
!
280,000+
FACEBOOK LIKES
!
560,000,000+
LIFETIME VIEWS
!
2,400,000+
YOUTUBE SUBSCRIBERS

10. M A K E R S T U D I O S . C O M
!
!
!
!
!
B A A U E R ’ S ‘ H A R L E M S H A K E ’
!
!
#1 SINGLE ON BILLBOARD HOT 100 LIST FOR 5 WEEKS
!
#1 SINGLE ON ITUNES AMERICA CHART
!
#2 SINGLE ON ITUNES UK AND AUSTRALIA CHARTS
!
OVER 1.2 BILLION VIEWS IN TWO MONTHS
!
FANS NOW
DEFINE
SUCCESS…
E M B R A C E C R E A T I O N

11. M A K E R S T U D I O S . C O M
_
!
“The only way to really connect with millennials is to
encourage everyone who uses your products or services
to share their opinions – then distribute this content far and
wide.” – AdAge
CONSUMER FAN HOBBYIST CREATOR
!
MEDIA IS A
CONVERSATION
E M B R A C E C R E A T I O N

12. M A K E R S T U D I O S . C O M
AUDIO
VIDEO
ASSETS
FANS &
HOBBYISTS
MASSIVE
REACH
!
FANS & HOBBYIST
THE NEW PUBLISHERS
E M B R A C E C R E A T I O N

13. M A K E R S T U D I O S . C O M *Source: Adweek, 2013, Real SEO 2013, Octoly 2013
!
BRAND PRODUCED VIDEO
!
FAN VIDEO
GoPro utilized the fan created Dubstep Baby for their 2013
Super-bowl spot.
LEGO
99%
CALL OF
DUTY
95%
GLEE
97%
BARBIE
91%
MOST
BRANDS
90%
!
EMBRACE
FANDOM
E M B R A C E C R E A T I O N

14. M A K E R S T U D I O S . C O M
!
6 BILLION+
!
430 MILLION+
!
80%
!
65%
!
!
M O N T H L Y V I D E O V I E W S
O F V I E W E R S A R E O N M O B I L E
S U B S C R I B E R S
O F V I E W E R S A R E 1 3 - 3 4
!
200M+
!
120M+
!
90M+
!
INFLUENCING CULTURE
O V E R V I E W
F A N S
F O L L O W E R S
F O L L O W E R S
Bart Baker

15. M A K E R S T U D I O S . C O M
CREATIVITY AT
SCALE
900+ HOURS
!
1500+ YEARS
C O N T E N T P R O D U C E D I N A D A Y
C O N T E N T C O N S U M E D I N A D A Y
O V E R V I E W

16. M A K E R S T U D I O S . C O M Source: Internal Data
GLOBALAUDIENCE
North America
1,900,000,000
EMEA
2,200,000,000
LATAM
680,000,000
Asia Pacific
720,000,000
Camila
Coelho
M A K E R N E T W O R K

17. M A K E R S T U D I O S . C O M
APAC AUDIENCE
720 MILLION+ VIEWS
M A K E R N E T W O R K
Vietnam
38,000,000
Thailand
55,000,000
Philippines
64,000,000
Indonesia
36,000,000
Malaysia
49,000,000
Singapore
43,000,000
Source: Internal Data
The Fung
Brothers

18. M A K E R S T U D I O S . C O M
CLICKNETWORK.TV
T A L E N T F I R S T
!
17,000+
INSTAGRAM FOLLOWERS
!
11,000+
TWITTER FOLLOWERS
!
38,000+
FACEBOOK LIKES
!
55,000,000+
LIFETIME VIEWS
!
170,000+
YOUTUBE SUBSCRIBERS

19. M A K E R S T U D I O S . C O M
JOSEPH GERMANI
T A L E N T F I R S T
!
57,000+
INSTAGRAM FOLLOWERS
!
21,000+
TWITTER FOLLOWERS
!
138,000+
FACEBOOK LIKES
!
12,600,000+
LIFETIME VIEWS
!
170,000+
YOUTUBE SUBSCRIBERS

20. M A K E R S T U D I O S . C O M
THE FUTURE OF
ENTERTAINMENT
IS HERE
Timothy
DeLaGhetto
Ed Bassmaster
Steve Greene