2. Disclaimer
This initiative aims to leverage services of Twitter for a social cause and is in no
way endorsed or sponsored by Twitter. This should not be perceived as an
official initiative by Twitter. There is no association or partnership what so ever
with Twitter Inc. The Twitter name, logo, Twitter T, Tweet, and Twitter blue bird
are trademarks of Twitter, Inc. in the United States and other countries.

3. What’s leadership?
#ThoughtCommons Leadership is about understanding and telling everyone what
objectives are worth chasing.

4. What’s objective?
#ThoughtCommons Objective is what an organization ultimately wants to achieve.

5. What’s goal?
#ThoughtCommons Goal is small-small thing one needs to score to achieve a bigger
objective overtime.

6. What’s management?
#ThoughtCommons Management is getting all things done required to achieve
objectives set by leadership.

7. What’s balanced scorecard?
#ThoughtCommons Balanced Scorecard is a small report which tells you how are your
performing on different objectives.

8. What’s benchmarking?
#ThoughtCommons Benchmarking is doing things better, faster and cheaper by
comparing how you do things with how others do them.

9. What’s business intelligence?
#ThoughtCommons Business Intelligence is knowing a lot of things about past,
present and future to make better business decisions.

10. What’s business operations?
#ThoughtCommons Business Operations include all activities involved in making what
you sell.

11. What’s centralization?
#ThoughtCommons Centralization is when few people do all of a particular thing
(mostly planning) in an organization.

12. What’s change management?
#ThoughtCommons Change Management is changing things slowly and smoothly
from what they are to what they should be without shocking anyone.

13. What’s communications management?
#ThoughtCommons Communications Management is getting your messages across to
the right people in the cheapest and the most impactful way.

14. What’s human resource management?
#ThoughtCommons Human Resource Management is doing everything to have right
number of right people working in a smooth work environment.

15. What’s business ethics?
#ThoughtCommons Business Ethics remind you not be naughty, dirty and evil while
working.

16. What’s corporate governance?
#ThoughtCommons Corporate Governance is balancing conflicting interests of
shareholders, leaders, employees, customers, suppliers & society.

17. What’s corporate social responsibility?
#ThoughtCommons Corporate Social Responsibility is doing some social work to tell a
set of people that you care about them.

18. What’s financial management?
#ThoughtCommons Financial Management is making sufficient money available for
all required things at all times.

19. What’s accounting?
#ThoughtCommons Accounting is noting down neatly what you paid money for and
what you got money for.

20. What’s assets?
#ThoughtCommons Assets are all things an organization owns.

21. What’s liabilities?
#ThoughtCommons Liabilities are all things an organization owes to others.

22. What’s capital?
#ThoughtCommons Capital is what an organization is left with if it sells everything it
has and pays off everything it owes to others.

23. What’s fixed cost?
#ThoughtCommons Fixed Cost is what an organization spends even if it is not making
anything and sitting idle.

24. What’s variable cost?
#ThoughtCommons Variable Cost is what an organization spends in addition to its
fixed cost when it starts making something.

25. What’s economics?
#ThoughtCommons Economics is about understanding what needs to satisfy with our
limited resources and what needs to let go.

26. What’s law of demand & supply?
#ThoughtCommons Law of Demand & Supply says costlier a product, consumers
want to buy less & sellers want to sell more. Vice-versa.

27. What’s capitalism?
#ThoughtCommons Capitalism is when people are free to accumulate wealth and few
become richer than others.

28. What’s socialism?
#ThoughtCommons Socialism is when only government accumulates wealth and all
are financially equal.

29. What’s GDP?
#ThoughtCommons GDP is total price of all the things made in a country in a year.

30. What’s inflation?
#ThoughtCommons Inflation is when things become costlier.

31. What’s deflation?
#ThoughtCommons Deflation is when things become cheaper.

32. What’s globalization?
#ThoughtCommons Globalization is when the world behaves like one country when it
comes to business.

33. What’s liberalization?
#ThoughtCommons Liberalization is when government stops behaving like a strict
and unreasonable parent to organizations.

34. What’s marketing?
#ThoughtCommons Marketing says understand what people want, get it made, tell
them why they should buy it from you and deliver it to them.

35. What’s strategy?
#ThoughtCommons Strategy is the smartest way to achieve what you want to
achieve.

36. What’s placement?
#ThoughtCommons Placement is making it easy for people to buy your products by
making them available wherever they want.

37. What’s promotion?
#ThoughtCommons Promotion is giving people more reasons to buy from you.

38. What’s PEST analysis?
#ThoughtCommons PEST Analysis is understanding impact of politics, economy,
society and technology on your business.

39. What’s SWOT analysis?
#ThoughtCommons SWOT Analysis is understanding what you are good & bad at and
knowing what can you get lucky and unlucky with.

40. What’s differentiation?
#ThoughtCommons Differentiation is being different and better from others.

41. What’s economies of scale?
#ThoughtCommons Economies of Scale is when you can make something at lesser
cost because you are making a lot of it in bulk.

42. What’s brand?
#ThoughtCommons Brand is the impression a company or a product leaves in minds
of people.

43. What’s integrated marking communication?
#ThoughtCommons Integrated Marketing Communication is talking to your
customers at every possible place with the same message.

44. What’s project management?
#ThoughtCommons Project Management is getting something done in the cheapest
and best way within given time.