1. Andrew Goodwin
MusicVideoTheory

2. Why is he important?
Andrew Goodwin is important to Media Studies and music industry
because of his theory for music videos. He wrote 'Dancing in the
Distraction Factory' in 1992, and this text allowed us to take apart and
understand music videos.

3. Codes and Conventions found in music
videos
Within a music video there will generally be a
demonstration of a specific genre for example
in a rock video the band will be shown playing
the music.
Genre

4. Codes and Conventions found in music
videos continued…
Voyeurism
This will portray a provocative man or woman
looking at the camera.This can also be
demonstrated by looking at a prop.This is
used widely to sell an artist via sex appeal and
in modern times voyeurism is only used with
women.

5. Codes and Conventions found in music
videos continued…
This can be done by illustrating what the lyrics
are saying within the video, amplifying them
or completely contradicting what the lyrics are
saying.
A relationship between the music and visuals

6. Codes and Conventions found in music
videos continued…
With major record labels the artist will often
been shown in a number of close ups
portraying the artists particular style within
their music and video. When this is done in a
music video it will break the 4th wall, which
can have a negative effect on the video if it is
trying to follow a particular narrative.
The star quality

7. Codes and Conventions found in music
videos continued…
This is when a reference to another media text
is made within a music video, this allows the
audience to feel involved on the joke.
Intertextual references