Mastering Wealth with YouTube Content Marketing.pdf
Mise en scene and costume/hair/make-up in Synthpop music videos
1. Mise en Scene and
costume/hair/make-up in
Synthpop music videos by
Samuel Pilsworth 6SF6
2. In 80s style Synthpop music videos, costume/hair and make-up are
used to create the distinctive 80s look. In Kavinsky's 'Protovision' and
'Odd Look', Kavinsky dawns an unique 'jock' looking jacket, sunglasses
and moustache. This look in addition to his 80s style hair and biker
gloves bring a distinctive look to the character. A similar jacket is worn
by the characters in Lone Digger and is distinctively old-fashioned
looking.
3. Unique 80s style clothing and haircuts are also seen in Daft Punk's
'Harder Better Faster' that is accompanied by a old-fashioned anime
style.
4. For my project, I aim to include a quite exclusive look with my male
character (just as is the case with Sythpop videos). The character will
be bald with visible scarring and I plan to have them wearing a hospital
style gown that will really contrast them with more general music
videos and fit in more with the unique style of Sythpop music videos. I
will also try to include 80s elements in the video to match the
convention of Synthpop music videos.
5. In terms of props in Kavinsky's 'Odd Look', Kavinsky wears dark
sunglasses. These are used in a sense to hide his identity but also as a
character motif in the music video. The use of dark sunglasses is also an
abnormal use for sunglasses that are meant to be used in the sun. This
adds a mysterious element to the character that makes the character
unique in the way audiences view him.
6. In Caravan Palace's 'Lone Digger', there is the use of cigars and alcohol
that can link into the dark theme of addiction.
7. As Andrew Goodwin wrote, there is the notion of looking in music
video that is often used to entice or attract audiences. This is present in
Synthpop music videos in music videos such as Kavinsk'ys "Odd Look".
In this, there is a shot of the waitress from the perception of one of
the attackers which also supports the theory of the 'Male Gaze' by
Laura Mulvey and acts as an example of minor sexualization in
Synthpop music videos.
8. For the female character in my music video, I am looking to not sexually
exploit the character (as is the case with many music videos) but
instead treat the character slightly differently as Synthpop music videos
do. I will have my female character singing the lyrics towards the
camera and will have the character be attractive but will not have them
act in an overly self-objectifying way. The character will also be wearing
a hoodie and other non-sexually suggestive clothing to better conform
to the characteristics of Synthpop music videos.