At Alternative Path, we understand that the consumer is shifting online. And we help you deliver your communication online.

2. I CAN BE FOUND HERE
HTTP://TWITTER.COM/SAMRATKAKKAR HTTP://SAMRATKAKKAR.WORDPRESS.COM

3. WHAT DO I DO?

4. THIS IS WHAT I DO
EVERYTHING TO DO WITH DIGITAL
MARKETING AND THE SOCIAL MEDIA
EVOLUTION VIS-A-VIS B2B AND B2C
ENVIRONMENT

5. WHY DO I DO THIS?

6. CONSUMER IS CHANGING

7. CONSUMER IS
ENGAGING IN CONVERSATION OVER THE INTERNET
WANTS ACCESSIBILITY ON THE MOVE
PARTICIPATING IN A CONVERSATIONS
CONSULTS ONLINE COMMUNITIES FOR DECISIONS

8. CONSUMER IS
SELECTING
CREATING
IN CONTROL
HE IS CREATING “ BRAND CALLED ME”

9. CONSUMER WANTS
COLLABORATION
COMMUNITY
CONVERSATION
CREATIVITY
& CONSUMER IS CONNECTED

10. CONNECTED CONSUMER IS
ASKING FOR MORE
SHARING MORE
DISCUSSING MORE

11. CONSUMER IS conversing
INTERNET
&
PHONE

12. WHERE IS HE
CONVERSING?

13. HE IS CONVERSING
IN SOCIAL MEDIA

17. CUSTOMER IS WALKING AN ALTERNATIVE PATH
BUT, ARE YOU WALKING THIS PATH?

18. SOME ARE WALKING THIS PATH

19. BRITISH AIRWAYS ON TWITTER FINANCIAL TIMES ON TWITTER
STARBUCKS ON TWITTER VIRGIN ATLANTIC ON TWITTER

20. NIKE ON YOUTUBE PEPSI ON YOUTUBE
VICTORIA’S SECRET ON YOUTUBE SAP ON YOUTUBE

22. ON THE PHONE?

24. WHY YOU SHOULD BE PART OF IT?

25. ✴ INTERNET PENETRATION IN INDIA TODAY IS 8% I.E. 9 MILLION USERS
✴ 25 MILLION ACTIVE INTERNET USERS IN INDIA BETWEEN THE AGE OF
16-54
✴ 85% OF THE ACTIVE INTERNET USERS IN INDIA ARE READING OR
WRITING A BLOG I.E 21 MILLIONS USERS
✴ 40% OF ACTIVE INTERNET USERS IN INDIA READ A BLOG DAILY I.E. 10
MILLION USERS
✴ 66% OF INTERNET USERS ARE USING SOCIAL NETWORKS IN INDIA I.E.
64 MILLION USERS
✴ OVER 300 MILLION MOBILE USERS IN INDIA. EXPECTED TO DOUBLE BY
2012
✴ 3G LAUNCH FOR INDIA MARKET
✴ SOCIAL MEDIA ON MOBILE TO BE THE NEXT BIG THING

26. DO YOU THINK ITS TIME TO
CONSIDER THE
ALTERNATIVE PATH?