1. Descriptive Strategic Management Process
Mission Vision and strategic intention
Purpose Products Where the organization wants to be?
Policies Values
Competencies Culture
Stakeholder expectations
Environment Scanning Corporate Appraisal Position Audit
(Opportunity & threats) SWOT Analysis RBV Value Chain
-PEST Gap analysis Systems Structure
-Five forces
Portfolio analysis
Corporate Strategic choice
Generating options
Value chain Ansolf Product Market Growth Vector
General strategy Acquisition, merge, growth
Evaluation options
Acceptability
Suitability
Feasibility

2. Strategy Implementation
Resource Planning
Operation plan
Structure
Culture
Change
Functional strategy
Review & Control