it is my business proposition/plan for opening a fashion magazine "S" ENG202 term paper for Mr. Khurrum Mallik

1. Fashion Magazine
Eng 202
Samiya Yesmin
11304043

2. Mission
 Garments industry sector
 E-magazines
 Style guidelines
 Fashion critic
 To promote Bangladeshi designers
 Bangladeshi magazine in the international market.

3. Vision
It is the unseen, unforgettable, ultimate accessory of
fashion that heralds your arrival and prolongs your
departure.
~ Coco Chanel~

4. Management Structure
CEO, Editor &
Fashion Director
IT
Director
Art
Director Publishing
Director
Marketing
Manager
Finance
Director
President

5. Market Analysis
 Customers:
 Young generation 13-40 year olds, as they are the most
active people interested in fashion.
 Garments’ owners and managers.
 Buyer houses in Bangladesh.
 Foreign investors
 Market Size

6. Competition
 ICE today-- sell out
 Mirror magazine– high cultural prospective
 Purple-- Persona. Its photography, graphics and
art works are appalling.
 Vogue India– mostly western apparel
 Vogue, Harper’s Bazaar, Elle, marie claire etc.–
Western wear and brands promoted only

7. Marketing Plan
 Overall Marketing Strategy:
 least amount of advertising
 To maintain its independence and impartiality
 the sale of information and products, contributions,
and noncommercial grants.
 Pricing:
 Very flexible prices
 2ootk for hardcopies
 170tk for electronic versions of S
 Many electronic formats

8. This is only the beginning