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Creating jobs for the youth
 through self-­employment

               TUESDAY 24TH May 2011
Who is your favorite person from history?
       Why do you admire them?
Open Diversity, 24th May 2011
The Hunt




Open Diversity, 24th May 2011
Economic development & way of life




Open Diversity, 24th May 2011
Started with threads




Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Social Change
                  Before                                   After
             Heritage is revived through         Heritage is revived through product
          employment with GWU or ADACH                  adaptation to market

                                                Artisans are entrepreneurs who can
        Artisans can only make money through
                                                make money depending on the quality
                government donations
                                                          of their product

                                                  Government develops the skills of
          Government can only help by giving
                                                  artisans to help them reach their
                   financial aids
                                                               potential

          You need to know someone to get a     You need to have a genuine product to
                booth in an exhibition            get a booth and make good sales


         You need to know someone to benefit      You need to have a strong will to
              from government initiatives       improve to benefit from gov. initiatives

          Only Emiratis buy Emirati products     It is the mission of every Emirati to
          because they understand it, and the    educate and spread the treasures of
             best buyers are the Sheikhs                  our national identity.


Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
SOUGHA
   Artisan & socio-economic conditions
                    from a sample of 31 professional artisans

                                 Average no.
                                 of children
                                                                  Average age

Secondary,
                Illiterate,
                     10
                                     8                                53
   14                                                              (33 to 77)
             Primary, 7

                                               31               Moubdiaa                  Fisherman, baladia, health
                                                                                  authority, school guard, drilling co.

                                                                  7
                6 own a farm
                                                                                Husband          devorced
       2 own commercial space
                                                                                working             3%
                                                                                 16%                   unmarried
    12
                                                                                                          3%
   benefit (1000Dh to 3000Dh
               every 3 months)                                     Husband
                                                                    retired            widow
                                                                     55%                23%


     Open Diversity, 24th May 2011
Success Factors

              No social         Partnership     Virtual
              sacrifices           spirit     incubation




Open Diversity, 24th May 2011
Bringing avr.                  Bridging
                          age down                    gaps through
                        through new                      social
                           designs                     marketing




                                                                 Family
                Cultural
                                                               advocacy
               perception
                                                                through
                of a small
                                                              better self-
                business
                                                                esteem


                                         The market
                                          sees no
                                           wasta


Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
UAE Unemployment Statistics 2009
                                                                                                   25


                                                                                                   20


                                                                                                   15
                                                                                                              Female
                                                                                                   10         Male


                                                                                                   5


                                                                                                   0
                       UAE     Fujairah   RAK   UAQ   Ajman    Sharjah     Dubai     Abu Dhabi



                                                                                                        100%
                                                                                                        90%
                                                                                                        80%
                                                                                                        70%
University
                                                                                                        60%
Secondary
                                                                                                        50%
Primary
                                                                                                        40%
Illiterate
                                                                                                        30%
                                                                                                        20%
                                                                                                        10%
                                                                                                        0%
                      UAE      Fujairah   RAK   UAQ    Ajman     Sharjah     Dubai     Abu Dhabi


        Open Diversity, 24th May 2011
Perceived Causes of Emirati Youth
   Unemployment
                                                             Education
   Few                           Social
                                                             system,
   opportunities                 expectations/               especially
                                 family                                          Financial
   and high                                                  secondary           security from
   aspirations     Lack of Wasta obligations                 schools do          family and no
   (gender gap in                making                      not equip           family
   attitude to un-               private                     students for        pressure
   employment)                                               University
                                 sector                      and/or
                                 unattractive                workplace



             Study by The International Council on Security and Development, Feb 2010
Open Diversity, 24th May 2011
Family commitment Lack of skills              Lack of guidance            Negative
                                                                                         perception
                    Work hours                                                               of
                    expectations                                                         employees
Unballance between                                                                        towards
 university and job                                         Lack of job                   emiraties
       skills                                               opportunity

                         Job
                     expectations


                   Lack of wasta                                     Lack of
                                                                  commitment,
                                                                  motivation and
                    Salary expectations                             awarness




                                                    Lack of experience
                                    Precense of
                                     foreigners


              Study by The International Council on Security and Development, Feb 2010
              Sample size: 310 Emirati youth (16-25) 149 Male and 161 Female)
Study by The International Council on Security and Development, Feb 2010
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011
Open Diversity, 24th May 2011

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Sougha

  • 1. Creating jobs for the youth through self-­employment TUESDAY 24TH May 2011
  • 2. Who is your favorite person from history? Why do you admire them?
  • 4. The Hunt Open Diversity, 24th May 2011
  • 5. Economic development & way of life Open Diversity, 24th May 2011
  • 6. Started with threads Open Diversity, 24th May 2011
  • 21. Social Change Before After Heritage is revived through Heritage is revived through product employment with GWU or ADACH adaptation to market Artisans are entrepreneurs who can Artisans can only make money through make money depending on the quality government donations of their product Government develops the skills of Government can only help by giving artisans to help them reach their financial aids potential You need to know someone to get a You need to have a genuine product to booth in an exhibition get a booth and make good sales You need to know someone to benefit You need to have a strong will to from government initiatives improve to benefit from gov. initiatives Only Emiratis buy Emirati products It is the mission of every Emirati to because they understand it, and the educate and spread the treasures of best buyers are the Sheikhs our national identity. Open Diversity, 24th May 2011
  • 23. SOUGHA Artisan & socio-economic conditions from a sample of 31 professional artisans Average no. of children Average age Secondary, Illiterate, 10 8 53 14 (33 to 77) Primary, 7 31 Moubdiaa Fisherman, baladia, health authority, school guard, drilling co. 7 6 own a farm Husband devorced 2 own commercial space working 3% 16% unmarried 12 3% benefit (1000Dh to 3000Dh every 3 months) Husband retired widow 55% 23% Open Diversity, 24th May 2011
  • 24. Success Factors No social Partnership Virtual sacrifices spirit incubation Open Diversity, 24th May 2011
  • 25. Bringing avr. Bridging age down gaps through through new social designs marketing Family Cultural advocacy perception through of a small better self- business esteem The market sees no wasta Open Diversity, 24th May 2011
  • 27. UAE Unemployment Statistics 2009 25 20 15 Female 10 Male 5 0 UAE Fujairah RAK UAQ Ajman Sharjah Dubai Abu Dhabi 100% 90% 80% 70% University 60% Secondary 50% Primary 40% Illiterate 30% 20% 10% 0% UAE Fujairah RAK UAQ Ajman Sharjah Dubai Abu Dhabi Open Diversity, 24th May 2011
  • 28. Perceived Causes of Emirati Youth Unemployment Education Few Social system, opportunities expectations/ especially family Financial and high secondary security from aspirations Lack of Wasta obligations schools do family and no (gender gap in making not equip family attitude to un- private students for pressure employment) University sector and/or unattractive workplace Study by The International Council on Security and Development, Feb 2010 Open Diversity, 24th May 2011
  • 29. Family commitment Lack of skills Lack of guidance Negative perception Work hours of expectations employees Unballance between towards university and job Lack of job emiraties skills opportunity Job expectations Lack of wasta Lack of commitment, motivation and Salary expectations awarness Lack of experience Precense of foreigners Study by The International Council on Security and Development, Feb 2010 Sample size: 310 Emirati youth (16-25) 149 Male and 161 Female)
  • 30. Study by The International Council on Security and Development, Feb 2010 Open Diversity, 24th May 2011