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Innovation 5
Vadodara Traffic Educational Trust
             (VTET)
      By Mr. Yogesh Patel

                        Team Name:
             BizDom
                      Kunwarbir Singh
                       Anjali
                      Abhishek Mandloi
                      Samir Prakash
The Beginning
 Mr. Yogesh Patel (ex-armyman) is a
    dealer of TVS motors in Vadodara
   He believed that to build a brand, it
    was necessary to engage people at
    grass root level
    His experience tells him that better
    brand image can be formed if people
    associate and remember it for long
    term
   Therefore he started using TVS
    marketing revenue for innovative and
    socially good campaigns
   This lead to the establishment of
    Vadodara Traffic Educational Trust
    (VTET)
The Problem
 Stagnant number of roads in the city
 Rapid growth of vehicles in recent times
       It is estimated that in 2008 Vadodara had 5
Lakh vehicles but nearly same number of roads as
in 90’s
 Shortage of traffic police and parking space
Vadodara in 1947
Vadodara in 2008




 Same street but with no space for pedestrian and parking
Need of hour
Based on the number of junctions in Vadodara, the
city needs 529 personnel to manage and
administrator traffic
  (Considering 20% on leave, the actual number is
647 personnel)

However, at present total manpower available is
267; effectively bringing working traffic police to 100
The Solution



To make volunteer
   based traffic
     brigade
The Solution - 2
 This problem was solved by establishing
  Vadodara Traffic Educational Trust (VTET), a
  pseudonym for Volunteer Traffic Brigade
 VTET objectives include –
   Enforcement: To support police in traffic regulation
   Education: To create awareness about traffic rules
    and regulations amongst citizens
   Engineering: To build a strong traffic engineering
    system
Role of VTET
VTET ensures
 Administrative functions
 Financial functions
 Supervision (to stop unethical practice)


VTET does not enforce traffic rules but assists
police in managing traffic rules and regulations
Role of VTET -2
 To offer permanent solution and prevent accident
  and losses due to poor diving and ignorance of
  traffic rules by drivers and pedestrians.
 To make Vadodara better place to move
VTET Success Story
 In first phase, more than 1000 people applied for
  300 vacancies.
 In second phase, there were 700 applicants for
  150 vacancies
 Nearly 60% of the applicants belong to tribal
  category
 Active participation from women candidate
(Woman volunteers prove more effective than their
male counterparts because violators do not argue
with women)
SWOT Analysis


        Strengths                    Weakness                    Opportunities                 Threats

•VTET volunteers are         •Volunteers cannot issue      •Same model can be         •Volunteer retention -
 more effective than          challan and hence             copied for other system    They go for job in
 regular traffic police in    people refuse listening       like crowd management      security services
 managing traffic because     them                         •Recruitment of            • Administrative problem
 of better training          •Localities often break        volunteers into main      • Authoritative problem -
                              small rules in their area     traffic police             possible clashes
                              and then try using their     • Inculsion of lower        between volunteer and
                              contacts to escape law        section of society         police personnel
                             •Politicians try to intrude                              • Bribing -
                              into the system                                           Volunteers start forging
Environmental Sustainability
 If we observe this model very minutely we find that it
  conserves energy on the basic level i.e. properly
  managed traffic reduces vehicle fuel consumption and
  produces less pollution.

 the model also tend to reduce tear-and-wear of
  vehicle and traffic equipment.

 On the man power side, this model provides
  opportunity for backward classes
  and unemployed youth to connect with the main
  society

 As their is always dire need of traffic personnel and
  increase in vehicular traffic, the model is very
  sustainable
Impact on Stakeholders
 Volunteers - they are awarded allowance and
  rewards. Mainstreaming of tribal
 Police - Additional help
 Commuters - They learn traffic rules and
  regulations
 Govt - It can focus on other needs of society
Social Equity Focus
 There are no ranks in traffic brigade except
 trustee hierarchy.

 Volunteers belong to different strata of society but
 mostly from tribal areas. Its excellent model for
 up-liftment of backward classes economically and
 socially.
Scalability
 Some volunteer/trustee PPP model can be
 replicated in other areas in other cities.

 It cannot grow vertically but horizontally
Can this be next practice?
 Similar PPP models are in operation for other
 projects but they lack society involvement

 This model is excellent in terms of social inclusion
 and imperative for today's city needs.

 We believe this can be the next practice and
 should be followed all over India.
Next Practices Evaluation
Sandbox
Thanks!!!

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Vtet_BizDom_2ndnov2012

  • 1. Innovation 5 Vadodara Traffic Educational Trust (VTET) By Mr. Yogesh Patel Team Name: BizDom Kunwarbir Singh Anjali Abhishek Mandloi Samir Prakash
  • 2. The Beginning  Mr. Yogesh Patel (ex-armyman) is a dealer of TVS motors in Vadodara  He believed that to build a brand, it was necessary to engage people at grass root level  His experience tells him that better brand image can be formed if people associate and remember it for long term  Therefore he started using TVS marketing revenue for innovative and socially good campaigns  This lead to the establishment of Vadodara Traffic Educational Trust (VTET)
  • 3. The Problem  Stagnant number of roads in the city  Rapid growth of vehicles in recent times It is estimated that in 2008 Vadodara had 5 Lakh vehicles but nearly same number of roads as in 90’s  Shortage of traffic police and parking space
  • 5. Vadodara in 2008 Same street but with no space for pedestrian and parking
  • 6. Need of hour Based on the number of junctions in Vadodara, the city needs 529 personnel to manage and administrator traffic (Considering 20% on leave, the actual number is 647 personnel) However, at present total manpower available is 267; effectively bringing working traffic police to 100
  • 7. The Solution To make volunteer based traffic brigade
  • 8. The Solution - 2  This problem was solved by establishing Vadodara Traffic Educational Trust (VTET), a pseudonym for Volunteer Traffic Brigade  VTET objectives include –  Enforcement: To support police in traffic regulation  Education: To create awareness about traffic rules and regulations amongst citizens  Engineering: To build a strong traffic engineering system
  • 9. Role of VTET VTET ensures  Administrative functions  Financial functions  Supervision (to stop unethical practice) VTET does not enforce traffic rules but assists police in managing traffic rules and regulations
  • 10. Role of VTET -2  To offer permanent solution and prevent accident and losses due to poor diving and ignorance of traffic rules by drivers and pedestrians.  To make Vadodara better place to move
  • 11. VTET Success Story  In first phase, more than 1000 people applied for 300 vacancies.  In second phase, there were 700 applicants for 150 vacancies  Nearly 60% of the applicants belong to tribal category  Active participation from women candidate (Woman volunteers prove more effective than their male counterparts because violators do not argue with women)
  • 12. SWOT Analysis Strengths Weakness Opportunities Threats •VTET volunteers are •Volunteers cannot issue •Same model can be •Volunteer retention - more effective than challan and hence copied for other system They go for job in regular traffic police in people refuse listening like crowd management security services managing traffic because them •Recruitment of • Administrative problem of better training •Localities often break volunteers into main • Authoritative problem - small rules in their area traffic police possible clashes and then try using their • Inculsion of lower between volunteer and contacts to escape law section of society police personnel •Politicians try to intrude • Bribing - into the system Volunteers start forging
  • 13. Environmental Sustainability  If we observe this model very minutely we find that it conserves energy on the basic level i.e. properly managed traffic reduces vehicle fuel consumption and produces less pollution.  the model also tend to reduce tear-and-wear of vehicle and traffic equipment.  On the man power side, this model provides opportunity for backward classes and unemployed youth to connect with the main society  As their is always dire need of traffic personnel and increase in vehicular traffic, the model is very sustainable
  • 14. Impact on Stakeholders  Volunteers - they are awarded allowance and rewards. Mainstreaming of tribal  Police - Additional help  Commuters - They learn traffic rules and regulations  Govt - It can focus on other needs of society
  • 15. Social Equity Focus  There are no ranks in traffic brigade except trustee hierarchy.  Volunteers belong to different strata of society but mostly from tribal areas. Its excellent model for up-liftment of backward classes economically and socially.
  • 16. Scalability  Some volunteer/trustee PPP model can be replicated in other areas in other cities.  It cannot grow vertically but horizontally
  • 17. Can this be next practice?  Similar PPP models are in operation for other projects but they lack society involvement  This model is excellent in terms of social inclusion and imperative for today's city needs.  We believe this can be the next practice and should be followed all over India.