The document discusses the emerging field of service design. It notes that a 2005 study by the Design Council UK found that 41% of producing companies saw design as integral and design-oriented companies were 200% more successful in stock performance. However, only 6% of service companies saw a role for design. The document advocates applying design thinking and methodology to immaterial products and services to create services that are useful, usable, desirable, efficient, and effective. It outlines a process for service design projects that includes exploration, discovery, creation, and implementation phases.
3. Study of the Design Council UK 2005
41 % of all producing companies are regarding design as an integral
component of their companies
Design oriented companies are 200% more successful in the stock market
Productparadigm
4. • Design takes a user perspective, it is user-centric
• Design holistic
• Design is interdisciplinary
• Design has flat hierachies
• Design is creative and co-creating
• Design is visual, stimulates and motivates
Designthinking makes the difference
5. Study of the Design Council UK 2005
41 % of all producing companies are regarding design as an integral
component of their companies
Design oriented companies are 200% more successful in the stock market
Only 6% of service companies see any role at all for design
Productparadigm
6. • From Products and Technologies towards Solutions
• From the Prestige of Owning towards the Pleasure of Using
• From Selling Stuff to Building Relationsships
Paradigmchange
7. Apply designthinking and design methodology to immaterial products
in order to create services that are
useful
usable
desirable
efficient
effective
different
Service Design
63. Levenskracht - basic support
basic support
Rewarding that gives a perspective
Perceivable evidence for change and
credit-system helps building up a financial background
success
64. basic support
»Everyday I have to ask someone
for a place to sleep«
Social Network