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The 2020Business
Sam Fiorella
SenseiWisdom.com
@samfiorella
Horizontal & vertical communication
 forces are causing businesses to implode




©2012 Sensei Inc. No Duplication Permission Granted
Horizontal communication obstacle:
      department silos




©2012 Sensei Inc. No Duplication Permission Granted
The BUSINESS path




                            BUSINESS GOALS


©2012 Sensei Inc. No Duplication Permission Granted
The DEPARTMENTAL path



                                MARKETING




                            BUSINESS GOALS


©2011 Sensei Inc. No Duplication Permission Granted
The SOCIAL COMMUNICATION path
                                     C-SUITE




                                                      MARKETING

                            BUSINESS GOALS


©2011 Sensei Inc. No Duplication Permission Granted
BIG DATA                                        small thinking




©2012 Sensei Inc. No Duplication Permission Granted
©2011 Sensei Inc. No Duplication Permission Granted
C-SUITE
                                                      POST-
                                                      SALES               HR
                                                      SUPPORT


                                                CUST
                                                                            FINANCE
                                               SERVICE



                                                        PR                SALES
                                                                MKTG




©2011 Sensei Inc. No Duplication Permission Granted
C-SUITE
                                                      POST-
                                                      SALES                 HR
                                                      SUPPORT

                                                                 Process
                                                CUST            Resources
                                                                              FINANCE
                                               SERVICE          Oversight
                                                                 Support


                                                        PR                  SALES
                                                                 MKTG




©2011 Sensei Inc. No Duplication Permission Granted
Community Managers will grow up and
      get seated at the boardroom table.




©2012 Sensei Inc. No Duplication Permission Granted
Vertical communication obstacle:
      ego & greed




©2012 Sensei Inc. No Duplication Permission Granted
Corporations carry cultural baggage
      that hinders vertical communications




©2012 Sensei Inc. No Duplication Permission Granted
The value in the employee’s voice
      has just been tapped




©2012 Sensei Inc. No Duplication Permission Granted
Multi-generational employees have
      created a communication
      obstacle




©2012 Sensei Inc. No Duplication Permission Granted
The human brain is being rewired




©2012 Sensei Inc. No Duplication Permission Granted
Management by “ego & profit”
      continues culture of hierarchy




©2012 Sensei Inc. No Duplication Permission Granted
Enablement policies are now
      required to educate, encourage
      and reward social communication




©2012 Sensei Inc. No Duplication Permission Granted
“Business” needs to get out of its way




©2012 Sensei Inc. No Duplication Permission Granted
Imagine a flash mob
      inside your business




©2012 Sensei Inc. No Duplication Permission Granted
Only it’s a flash mob of ideas?




©2012 Sensei Inc. No Duplication Permission Granted
CORPORATE
             COMMUNICATION



©2012 Sensei Inc. No Duplication Permission Granted
CORPORATE                                 SOCIAL
             COMMUNICATION                            COMMUNICATION


©2012 Sensei Inc. No Duplication Permission Granted
CORPORATE                                2020business
             COMMUNICATION                            COMMUNICATION


©2012 Sensei Inc. No Duplication Permission Granted
The 2020Business
Sam Fiorella
SenseiWisdom.com
@samfiorella

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