p1 presentation/ chair of complex city/ Urbanism/ TU Delf University

1. How a new CBD or Trade centre can work in Tehran
tending to be connected to global system?
consideration of different senarios which can make more economic
integeration in the city and global scale

2. TEHRAN IS A CITY FULL OF CONTRAST!

3. Entrance of modernity to Tehran: paradox of tradition and westernization
Parisian core of Tehran in 1950
[98] behind the mutation
 
The first master plan of Tehran: made by american architecture and stop of implementation after the revolution
... and now: paradox of national and local government
Tehran Master plan goals
1. Tehran : Iranian-Islamic
city
2. Tehran : Intelligent city
3. Tehran : Green City
4. Tehran: Secure City
5. Tehran: Sustainable and
Coherent City
6. Tehran: Global City
Graffiti against the US outside the American embassy

4. -Heart of the Middle east and an strategic loca-
tion as entrance of the Asia to Europe
- 200 years capital city of Iran
- Tehran is a mountainside city on the southern
slope of Alborz mountain and its surrounded by
deserts in the south
- Metropolitan of Tehran has the population
more than 12 milion while 7.15 milion of them
live within the limits of the city
- From Istanbul to karachi Tehran is the greatest
urban complex

5. 1770-1830 ... The age of water power
Start of the Industrial Revolution ... undertake of agriculture by industry
confirming Britain’s dominance as the key technological innovator
large-scale infrastructural projects (canals and turnpikes) required large
capital investments, and these improvements benefited all industries and
services by widening markets and improving supplies.
change from farm labor to industry... advance in agriculture productivity...
europian demans for new goods --> creation of seconf primary network on
the east coast of North America.
improve of maritime technology --> faster and higher volume of exchange
Capital cities served as centers of political administration, bureaucracy,
and culture, and they also functioned as important nodes of consumption
(Fields, 1999).

6. 1830-1880 ... The age of steam power, mechanization and railways
rapid expansion of the coal and iron industries, through which
the regions of Northern Europe and North America boomed
(Freeman and Louça, 2001)
Becoming the capital city of Iran
The Abdolazim gate and Qazvin gate were the most important
trading gates in the south and the west, connecting the city in a
national and international scale.

7. 1880-1930 ... The age of electricity
Creation of telegraph and new technology and im-
provement of railway
The global scale communication network
Highest trade connection between Europe and US
Third-world nations lagged behind the leading na-
tions.
Strong linkages with Tokyo were emerging

8. 1930-1980
Fordist age of oil, automobiles, and mass production
The Middle Eastern oilfields became the objects of
intense power interest.
The age of mass consumption, leading to the advent
of the tourist industry.
Age of American world power.
Emerging of city network concepts
Modernization and westernization of Tehran
Encounter the effect of being oil land: growth
of suburban population, richness of a group of
people+influence of west life= segregation of social
level in north and south
movement of rich to the North
In the middle of attention of America, Russia and
England

9. 1980-2005 ... Internet and high technology
1950 US, 1960 US+EUROPE, 1970 US+EUROPE+JAPAN
Formin triad power
Rapid boom of internet and high technology
Increase of firm competition
Large urban invenstigation specialy in Asia and in-
creas of connectivity of southeast of Asia
First japan, then singapore more recently china and
India!
Revolution of Iran
Anti americanization and anti westernization ideol-
ogy of new regime
limitation of economic, politic and social connection

10. Cities compete in terms of product markets
top 100 European multinational headquarters and their subsidiary networks.
Source: Wall/v.d. Knaap, 2009.
global advanced producer service network (headquarters and subsidiaries).
competition between 20 financial centres in the world
Source: Wall/v.d. Knaap, 2009
Transnational corporate shareholders.
Source: Wall/Burger/v.d. Knaap, 2009.

11. Theran, the 200 years capital city of Iran, just for a short time (about 7 years) had
a real planning for directing and organizing the city.
In spite of many complex problems, for about three decays this city have not
been managed upon any comprehensive planning!

12. -1966, First master plan of Tehran
- By an American town planner,
Cruen, in a western city style
-visioning Tehran as a very mod-
ern capital city, competing with the
top world cities.
- Divide to 10 large destricts of
500.000 inhabitants linked to each
other by a network og freeways
and rapid transportation
- Many green west style open space
- Stopped to implement after the
revolution of 1979

13. -1966, First master plan of Tehran
- By an American town planner,
Cruen, in a western city style
-visioning Tehran as a very mod-
ern capital city, competing with the
top world cities.
- Divide to 10 large destricts of
500.000 inhabitants linked to each
other by a network og freeways
and rapid transportation
- Many green west style open space
- Stopped to implement after the
revolution of 1979
- 1991, Second master plan
- Based on the previous infrastruc-
ture lines and city boundry of first
master plan
- Divide the city to five areas, 10
seemed too ambitious at that time.
- Independancy of municipality,
earn money by selling the density
and transaction with owners about
the land use! which replace with
the master plan!

14. -1966, First master plan of Tehran
- By an American town planner,
Cruen, in a western city style
-visioning Tehran as a very mod-
ern capital city, competing with the
top world cities.
- Divide to 10 large destricts of
500.000 inhabitants linked to each
other by a network og freeways
and rapid transportation
- Many green west style open space
- Stopped to implement after the
revolution of 1979
- 1991, Second master plan
- Based on the previous infrastruc-
ture lines and city boundry of first
master plan
- Divide the city to five areas, 10
seemed too ambitious at that time.
- Independancy of municipality,
earn money by selling the density
and transaction with owners about
the land use! which replace with
the master plan!

16. In spite of the previous maspter plans of Tehran the problem of the new one is not summarized in defining the popu-
lation growth limitation, the city boundray direction and the infrastructure lines.
The main aim of the new master plan is directing and organizing the social, cultural and economic transformation
of the city.
Tehran masterplan in 2007
Detail Plans
Vision Development Strategic Development Strategic-Structural
Basis
Tehran 20 years Vision development:
1. Tehran : Iranian-Islamic city
2. Tehran : Intelligent city
3. Tehran : Green City
4. Tehran: Secure City
5. Tehran: Sustainable and Coherent City
6. Tehran: Global City
Strategic Development:
- Improve the international and regional role of Tehran
- Economic development and activity thriving
Strategic-Structural Basis:
creation of a commercial-official center in central area for multinational corporation and its finantial services

17. In spite of the previous maspter plans of Tehran the problem of the new one is not summarized in defining the popu-
lation growth limitation, the city boundray direction and the infrastructure lines.
The main aim of the new master plan is directing and organizing the social, cultural and economic transformation
of the city.
Tehran masterplan in 2007
Detail Plans
Vision Development Strategic Development Strategic-Structural
Basis
Tehran 20 years Vision development:
1. Tehran : Iranian-Islamic city Historic structure
2. Tehran : Intelligent city centrality with a core
3. Tehran : Green City
4. Tehran: Secure City
5. Tehran: Sustainable and Coherent City
6. Tehran: Global City
Strategic Development:
- Improve the international and regional role of Tehran current situation
- Economic development and activity thriving decentrality with out-
spread small centralities
Strategic-Structural Basis:
creation of a commercial-official center in central area for multinational corporation and its finantial services
future vision with a grid
structure of low dencity
cores

18. Recreational commercial Centre
Media Centre
Socio-cultural Centre
Creative Centre
Historical Commercial Centre
World Trade Centre
Historical Religious Centre

19. Recreational commercial Centre
Media Centre
Socio-cultural Centre
Creative Centre
Historical Commercial Centre
World Trade Centre
Historical Religious Centre

20. Recreational commercial Centre
Media Centre
Socio-cultural Centre
Creative Centre
Historical Commercial Centre
World Trade Centre
Historical Religious Centre

21. Creative Center
Historical commercial centre
world trade centre
- The historic core of Bazaar with its extension to the north creat an area as a kind
of old CBD of the city which contain the main wholesale centers of the city and the
services, official, cultural and governmental center of the city.
- add a new part to the core to decrease the tension to these area and organize the
outspread functions and activities of the area

22. - Contain of the industry, storage, transportation and services
- 300h of the military land which is empty now and total size of 1050 h for the function of
“World trade centre”
- Attract of the capital flows to the south instead of current flows to the north
- Create the integration of North and South
- Decrease the tension over the historic bazaar

23. National airport Historic Bazaar
International airport

27. Cheap Fuel
Petrochemical industry
=
Strategic GeoEconomic
situation

28. N
IO
T
C Cheap Fuel
N
A Petrochemical industry
S
=
Strategic GeoEconomic
situation

29. How much interest is in Iran?
7,000 unique VIP trips done during 2009-2010 by prominent politicians,
generals, business people from around the world. Trips originating in Tehran
what people travelled to which cities and the color for each person showa
how favorably/negatively the visit was portrayed.
Trips originating in Beijing

30. GLOBAL CITY OF TEHRAN
AIM OR AMBITIOUS?

31. Urban reputation International function Large international air- Population
ports
Developed transporta- Multi cultural Multinational Telecommunication
tion system corporation infrastructure
International and global International perfor- Global scale media large sport centers and
cultural centers mace centers for cultural community
events

32. Urban reputation International function Large international air- Population
ports
Developed transporta- Multi cultural Multinational Telecommunication
tion system corporation infrastructure
International and global International perfor- Global scale media large sport centers and
cultural centers mace centers for cultural community
events

33. A global Trade network
such as Stanbul to participate in global network of the whole world?
A global Trade network in Islamic globalisation?
compete among the islamic global countries mostly in Middle east
A global Trade network in the south east of Asia?
Be in economic network of Middle east countries
A black hole?
become closer and closer with more limitation, sanction and closed relationship
SCALE AND FUNCTION
OF THE PROJECT

34. Proposal for strategic planning of Tehran
Flexible - definition of some preliminary proccess - different Senarios for
diferent situation of Tehran - Temporary projects
Location of the project?
Different alternatives - interview with experts - SWAT

35. 1. What has been the role and influence of Tehran during the history of world trade and economic system?
2. What is the current situation of Tehran in global system? Gap analysis
3. What can be the approaches? GAP ANALYSIS
4. What can be exact definition of a new trade center in Tehran according to its situation and according to its possi-
ble future
5. How can a new trade center work in Tehran? Finding the scale of the project, positioning, find the negative effect of
the project in the city

36. concept
contemporary
Trade network case study
globalization
Literature Literature - Globalization
study study in developing
countries
- e ect of large
Theory paper urban projects
Concept on the city
+
conclusion
Historical
analysis
Research Evaluation Design Final
Aims Spatial Alternatives
Question SWOT product
analysis
Problem De nition Socio-cultural
analysis
Political
Fascination interview with Background of analysis
motivation experts problems
site mapping data research
observation
context: the city of Tehran

37. SEP OCT NOV DEC JAN FEB MAR APR MAY JUN
Project definition
motivation, problem statement, aim
Pre‐expert interview
thesis plan
Literature study
Globalization and trade network
Case studies
City analysis
Studying strategic planning of Tehran
Mapping
data research
Required analysis
Alternatives
expert interview
analys and choose the location
l d h th l ti
Evaluation and choose
SWAT
expert interview
predict future effects
Design proposal
p1 p1 P2 P3 P4 P5

38. IN CONTINUE...!