1. ELECRAMA-2012
INTRODUCTION
“I „M THE FUTURE”

2. DID YOU KNOW
THE INDIA POWER FACTOR?
“I „M THE FUTURE”

3. KARMIC CYCLE
a timeline of shifting influence from Atlantic to Indian Ocean
ASIA share of global GDP estimated at 40%
ASIA accounted for 36% of global GDP
IT redefines Indian Engineering story
1800 1900 1970 1980 1990 2000 2040
Mass Manufacturing Asian Tigers CHINA - workshop of the world
ASIA comeback; Japanese led. Affluent US & EU Markets
: Imperialism - ASIA becomes market for the West. GDP drops to 20%
ASIA accounted for 40% of global GDP
“I „M THE FUTURE”

4. 2000 + : NEW WORLD ORDER
Optimization era.
right technology @ right price
 INDIA ranks second in manufacturing competitiveness -
The Global Manufacturing Competitiveness Index by Deloitte and
the US Council on Competitiveness
 India has 30% of the world’s engineers. Over 350,000 qualified
engineers graduate every year out of 1,346 Technical institutions in
India
 Indian MNCs made strategic global acquisitions worth
US$31.9billion in 2010 accounting for 9% of the global M&A volume
 Strong Fundamentals, less impacted by the global crisis

5. INDIA QUOTIENT
WORLD'S CENTER FOR FRUGAL ENGINEERING
1. India revolutionizes the Auto sector with launch of Tata Nano
@ USD 2500
2. 150+ MNC captive R&D centers in India.
3. India develops the prototype for first 1200 kV Substation and
Transmission lines
GLOBAL TECHNOLOGY
VALUE ENGINEERING
SKILLED RESOURCES
RISING INCOMES
RISING INCOMES
WIDENING MARKETS
WIDENING MARKETS
DEEP ABSORPTION
DEEP ABSORPTION
“I „M THE FUTURE”

6. INDIA – THE GLOBAL BUSINESS DESTINATION
We welcome Deepening our INDIA has enormous
India's emergence relations with dynamism. Germany
as a major India is a huge is very interested in
regional and foreign policy seeing to it that India
priority for us - is its partner in forging
global power -
Prime ahead,- German
President
Minister, David Chancellor, Angela
Obama, USA Cameron, UK Merkel
INDIA has a Both India and South India is a key partner for
fundamental role in Africa hold the promise Australia and it is
creating a new world of becoming global important to gain from
order, Brazil's Ex economic powers in the trade liberalization with
India through multilateral
President Luiz Inacio near future.– President
forums.,- Australian
Lula da Silva Jacob Zuma, SA
Prime Minister, Julia
Gillard
WOOING INDIA: 10 global leaders visit India in 10 months
“I „M THE FUTURE”

7. INDIA POWER OPPORTUNITY
Power Infrastructure + Efficiency
$500 Billion*
Generation R&M
Transmission Power Quality
Distribution SMART GIRDS
* estimated figures upto year 2020 according to government sources and global industry analysts

8. OPPORTUNITIES IN POWER SECTOR
GENERATION
Government of India has set a target of 450 GW
installed capacity by FY 2022.
Key policy enablers include
> No license required for setting up thermal generation
> Freedom for setting up captive/group groupcaptive plants
and dedicated transmission lines for captive usage
> Promotion of private investment through competitive bidding
of generation tariffs
> Government has also initiated development of Ultra Mega
Power Plant (4000 MW) with single window clearance
source: PwC report on India Power Sector, March 2011

9. OPPORTUNITIES IN POWER SECTOR
> Ministry of Power Government of India, plans to establish an
TRANSMISSION integrated National Power Grid in the country by 2012 to
evacuate 200,000 MW of generation capacity and 37,150 MW of
inter-regional power transfer capacity
> Private participation in transmission introduced through
Independent Power Transmission Company (IPTC) route both
under the Central and the State sector
source: PwC report on India Power Sector, March 2011

10. OPPORTUNITIES IN POWER SECTOR
DISTRIBUTION KEY OBJECTIVES ARE:
> AT&C Loss reduction
> Electrify all villages & habitations in India
> Plan towards developing a Smart Urban & Rural Distribution infrastructure
> IT to improve consumer service and Quality of supply
STRATEGIC INITIATIVES UNDERTAKEN:
> R-APDRP program with US$ 11B outlay
> RGGVY - Development of Rural Electricity Distribution Backbone and Village
Electrification Infrastructure with US$ 6B outlay
> Franchisee model - licensed area of distribution offered to private players
with performance metrics
Launch of SMART GRID FORUM, under aegis of Ministry of Power in 2010
source: PwC report on India Power Sector, March 2011

11. EXPERIENCE THE INDIA POWER FACTOR
By bringing together a ringside view of Indian power sector,
a showcase of global technology and an unparalleled
professional networking forum;
ELECRAMA presents a unique opportunity to experience
THE INDIA POWER FACTOR
“I „M THE FUTURE”

12. MESSAGE FROM POWER SECRETARY
India’s power sector is a unique combination of technological
challenges and exciting business potential. The Ministry of
Power has always emphasized that the Government and
Industry should work together to create an efficient and
reliable power generation, transmission and distribution
infrastructure.
ELECRAMA, over the years, has served as one of the best
Mr. P. Uma Shankar platforms for all the stakeholders in the power sector. I am
Secretary
sure that such events would be of immense help to the
Ministry of Power industry to keep abreast of modern techniques.
Government of India
I extend my best wishes for the success of ELECRAMA-2012.
“I „M THE FUTURE”

13. MESSAGE FROM CHAIRPERSON
ELECRAMA-2012 has been conceptualized to provide exceptional value to every stakeholder in the
electrical T&D Sector, from manufacturers to customers, academicians and technology specialists to
policy makers and business investors.
Apart from being a stellar showcase of technology and products, ELECRAMA-2012 promises high
power, concurrent events like GRIDWEEK Asia, technical tutorials by specialists from CIGRE Paris.
ELECRAMA-2012 also will play host to a variety of many high profile government - industry
interaction forums, like
1. GRIDWEEK ASIA (16th-18th January) - a two day Smart Grid conference and plenary session to be
held, designed to bring together a large number of Smart Grid stakeholders from all around the
world to India.
2. CIGRE TUTORIALS (20th-21st January) - being held in coordination with the Indian chapter of
CIGRE, a Global forum for Large Electric Systems for facilitation and promotion of the
interchange of technical knowledge and information between all countries in the general field of
electricity generation and transmission at high voltage.
3. REVERSE BUYER SELLER MEET (18th-22nd January) - to be held in partnership with Ministry of
Mrs. Indra Prem Menon
Commerce and Industry and Department of Industrial Policy and Promotion.
4. ENGINEER INFINITE (18th-22nd January) - a pan-India competition covering engineering
Chairperson students from thousands of technical institutions across the country to showcase their ingenuity
ELECRAMA-2012 and innovative best.
5. BUSINESS LEADERS SUMMIT (18th January) - An Industry leaders' summit featuring televised
panel discussions by global luminaries of the E&E industry, attended by an audience of Industry
CEOs and entrepreneurs.
It gives me great pleasure and privilege to personally invite you visit ELECRAMA-2012 and hope that
we would be able to offer you an unparalleled experience and deliver lasting value.
“I „M THE FUTURE” Look forward to seeing you at ELECRAMA-2012.

14. TESTIMONIALS
“As India is fast becoming a major global R&D hub “India and the 22 League of Arab Nations are major
for the power sector, offering of right technology @ trading partners, exhibiting significant improvement
right price and free market access for exchange of in bilateral trade which is expected to reach US$ 120
global trade has made India the most favored billion by 2014. As ELECRAMA-2012 is the definitive
destination. Being an established exporter of destination for the power industry, the Arab League
electrical equipment globally, India is playing a key nations will surely be part essentially to further
role in establishing power projects – generation, business partnership and seek technical
transmission and distribution in Kenya. India is cooperation. We believe that ELECRAMA-2012 is an
Kenya’s sixth largest trading partner and the trade integral part of every global stake holder’s business
between the two countries during the period January plans - especially of the League of Arab Nations, and
to April 2011 has reached approximately US$ 650 that this is essentially because of the fact that the
million. I am delighted to note that ELECRAMA-2012 Indian power sector has opened new frontiers in
is being organized in Mumbai early next year and I technology, opening significant business traffic and
am certain that Kenya will be suitably represented by is an ideal platform for trade opportunities”.
industry leaders, power utilities and other stake
holders. ELECRAMA-2012 will certainly boost
business between Kenya and India and further
cement bilateral relations and cooperation in the
energy sector.”
H.E. Prof. Festus Kaberia, H.E Dr. Ahmed Salem Saleh-Al-Wahishi,
Ambassador of Kenya Chief of Arab League
“I „M THE FUTURE”

15. EXPERIENCE
THE INDIA POWER FACTOR
“I „M THE FUTURE”

16. World‟s Largest Confluence of
Electrical and Electronics Fraternity
ELECRAMA is the world's largest electrical T&D exhibition held biennially in Mumbai, India since 1990.
From its humble beginnings in 1990 which saw 283 exhibitors and 30,000 visitors, it has grown to be the
world's largest one-stop-shop for electrical and industrial electronics.
The 10th edition will surpass all previous editions, with over 1250 Exhibitors, 110,000 footfalls & 30+ VIP
delegations from over 130 countries "
ELECRAMA is an ideal venue for industry professionals, business people and technologists to come together
on a single global platform.
Supported by
Ministry of Power, Government of India
Ministry of Heavy Industries and Public Enterprises, Government of India
“I „M THE FUTURE”
Ministry of Commerce & Industry,
Department of Industrial Policy and Promotion, Government of India

17. GRIDWEEK ASIA 2012 – 16th TO 18th JANUARY, 2012
In recent years, Smart Grid has become a key subject to define the future of not
CONFERENCES only the electric grid but also the broader future energy system of the world. A
two day conference and plenary sessions, GRIDWEEK ASIA is designed to bring
together several hundred Smart Grid stakeholders from all around the world to
India, to explore Smart Grid’s impact on the economy, utility infrastructure,
consumers and the environment. The participants also get one day of interaction
with ELECRAMA exhibitors and attendees who have smart grids on their business
horizon.
This content-rich conference will cover Smart Grid issues and opportunities
related to:
> Building Smart Grid capabilities in developing regions;
> Supplying electricity to meet rapidly increasing energy demand;
> Driving efficiency and demand response programs;
> Integrating clean, renewable power;
> Facilitating economic and open trade .
GRIDWEEK ASIA is the maiden Asian edition of a leading Global Smart grids
summit GRIDWEEK, an event organised by Clasma Events, who currently hosts
some of the most important annual Smart Grid conferences in US and other parts
“I „M THE FUTURE” of the world.
17

18. CIGRE TUTORIALS – 20th AND 21st JANUARY, 2012
Tutorials held in co-ordination with the Indian
TUTORIALS chapter of CIGRE, A Global forum for Large Electric
Systems for facilitation and promotion of the
interchange of technical knowledge and information
with international experts in the field of electricity
transmission at high voltage.
The topics would cover select areas of contemporary
importance relating to HV transmission areas like –
• Cables (SC B1)
• Overhead lines (SC B2)
• Substations (SC B3)
• Protection (SC B5)
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19. UTILITY DAY – 19th JANUARY, 2012
UTILITY DAY An event conceived and realized with the support of
the Ministry of Power, Government of India, the Utility
day creates a platform for the Indian electrical
industry to interface with the government and private
utilities to exchange thoughts and share expectations
to find solutions for on-ground issues in power
distribution.
It is a forum where members from leading global
utilities and leaders in the electricity distribution
community share experiences and discuss new
technologies and developments in power quality
management, distributed energy management
models, enhanced SCADA solutions, etc.
It offers an excellent platform for Indian distribution
utilities; to learn global practices & initiatives that
improve local distribution infrastructure. A large
contingent of distribution engineers from leading
regional utilities are expected to attend utility day. It is
an excellent networking opportunity for the Industry to
dialogue with their key customers.
Supported by
“I „MofTHE Government of India
Ministry Power, FUTURE” 19

20. REVERSE BUYER SELLER MEET- 18th TO 22nd JANUARY, 2012
REVERSE BUYER SELLER
This is the biggest meeting place of International Buyers
MEET who plan to source electrical products and equipment
from India. Organised on the sidelines of ELECRAMA-
2012, ChangeXchange–The Reverse Buyer-Seller
Meet @ ELECRAMA-2012 is your one point stop to
meet your sourcing requirements.
All approved foreign buyers at the Reverse Buyer Seller
Meet @ ELECRAMA-2012 will be eligible for:
• Pre-planned one-to-one meetings with Indian sellers,
• Networking opportunities at ELECRAMA-2012
exhibition,
• Commerce Day and other events being organised at
ELECRAMA-2012,
• Travel and stay assistance,
•Special hosted buyer packages for buyers from Africa,
ASEAN, CIS and Latin American countries.
E-mail: response@ieema-rbsm.in
For more information visit us at : www.ieema-rbsm.in
Supported by
“I „MofTHE FUTURE”
Ministry Commerce & Industry, Department of Industrial Policy and Promotion, Government of India

21. LEADERS’ SUMMIT- 18th JANUARY, 2012
LEADERS’ SUMMIT An exclusive business leaders’ summit of the
who’s who of the E&E industry,
in partnership with a leading television
channel is planned alongside Elecrama-
2012 on 18th Jan. This event will feature 'live'
panel discussions with eminent experts,
including ELECRAMA-2012 brand
ambassadors on current challenges and in
shaping the contours of future power
.
networks.
Conducted by leading television anchor, this 'by
invitation only' event, is aimed at global
business executives, India’s industry
captains and Top executives of Utilities and
thought leaders to network and explore
opportunities.
“I „M THE FUTURE”

22. ENGINEER INFINITE – 18th TO 22nd JANUARY,2012
The culmination of a nation-wide search for noteworthy innovations from
the student community. ENGINEER INFINITE encourages out of the box
application of engineering skills through demonstrations of a working
model covering the spectrum of Electrotech engineering.
In this edition, over 1500 ENTRIES and over 600 PROJECT
ABSTRACTS were received from all across India.
E-mail: project@pashinindia.com
Visit us at: www.ei12.elecrama.com
“I „M THE FUTURE”

23. BRAND AMBASSADOR MESSAGES
India is critical to Eaton's growth and will be an important contributor to our goal of generating 30% of
sales in emerging markets by 2015. We are pleased to participate in the development of India's
infrastructure and its manufacturing, information technology, transportation and power industries.
Eaton's business presence in India is an opportunity to support our customers in fast-growing Indian
domestic economy as well as meets the needs of our global customers.
We look forward to being involved in ELECRAMA-2012 and actively supporting this important
program.
Mr. Alexander M Cutler
Chairman and CEO
Eaton Corporation
We at L&T have best demonstrated the power of Indian imagination coupled with engineering
excellence, evident from the 'best in class' infrastructure and power projects across the world.
ELECRAMA, over the years have helped many Indian organizations, primarily small and medium in
size, to showcase to the world, the ingenious skill and competence. I am sure ELECRAMA-2012 will
add new chapters to the success story of Indian power sector.
Mr. A.M. Naik
Chairman and Managing Director
Larsen & Toubro Limited

24. BRAND AMBASSADOR MESSAGES
Indian frugal engineering is the way forward for a sustainable, energy positive
planet.
Mr. B.P. Rao
Chairman and Managing Director
Bharat Heavy Electricals limited
At Legrand, we are inspired by India's model of right technology at the right price,
which we believe is the key to develop affordable energy efficient solutions for the
future.
Mr. Gilles Schnepp
Chairman and CEO
Legrand SA

25. BRAND AMBASSADOR MESSAGES
Our Grid India Organization aims to be an expert in our domains, constantly working to improve the
Indian electrical grid's efficiency and quality, be the trendsetters by pioneering new technologies
and being opinion leaders in the field. It will be my principal endeavor to support them to retain this
leadership position in India.
Mr. Grégoire Poux-Guillaume
President
Alstom Grid
RPG’s growth drivers in last several years have been the Infrastructure & Power sector. We are well
positioned as a global conglomerate and are continuing our journey of global growth. The spirit
behind our growth is our cultural values of commitment, speed and empowerment. I am delighted
that ELECRAMA shares similar values.
Mr. Harsh V Goenka
Chairman
RPG Enterprises

26. BRAND AMBASSADOR MESSAGES
We foresee a convergence between energy and IT, enabling all of us to achieve more individually with
using less of the shared resources of our planet. In this transition to a more intelligent energy, in the
permanent research of efficiency and information generation, India is the place to develop new
solutions which will make energy safe, reliable efficient productive and green.
Mr. Jean Pascal Tricoire
President and CEO
Schneider Electric
ELECRAMA , a premier showcase of Global excellence achieved through Indian
Engineering.
Mr.Vijay Kirloskar
Chairman and Managing Director
Kirloskar Electric Co. Limited

27. ELECRAMA AUDIENCE
Customers of T&D equipment Policy Makers
• Public and Private Power Utilities • Planning bodies
• EPC Contractors • Ministry of Power
• Independent power producers • Ministry of Finance
• Commerce & Trade ministry
Entrepreneurs • Embassy attaches
Importers and Traders of
• Power Transmission & Distribution equipment Finance
• Power Quality equipment • Investors - Investment Funds, PE investors
• Ancillaries Component and sourcing agents • International Project finance bodies
• Raw materials • Chambers of Commerce
• Trade & Investment bodies etc
Technologists • Development Organizations
• Consultants
• Specifiers Knowledge
• IT companies • Power academicians
• Alternate energy • Students
• Professionals
• NGOs
27

28. ELECRAMA FEATURES
“I „M THE FUTURE”

29. KEY TAKEAWAYS FROM ELECRAMA
> Closer View of US$600 billion Indian Power Industry
> Choice of over 200 Transformers, 300 Cables & Conductors, 200 Control &
Switchgear, 100 Instruments & Instrumentation amongst others on display
> Indian SMART GRIDS opportunity, players and policy matters.
> Supply Chain, Logistics & Vendor Capability Assessment
> Latest Product & Technology, Future Technologies
> Technology Partnership and Investment Opportunities
> Professional & Peer Networking
> Knowledge Sharing & Career Advancement
“I „M THE FUTURE”

30. ELECRAMA ORGANISERS
organised by IEEMA which represents
the entire Indian electrical and industrial
electronics industry.
> 750 members of Indian Electrical Industry
> A not for profit industry association.
> Combined annual turnover is over US$ 22 billion.
> 95% of Electricity in India flows through equipment supplied by
IEEMA members
> IEEMA members provide employment of over 3,00,000 directly
& 15,00,000 indirectly.
“I „M THE FUTURE”

31. SNAPSHOTS OF ELECRAMA-2010
“I „M THE FUTURE”

32. KEY FACTS OF ELECRAMA-2010
A view of the 60,000 sq mts air-conditioned exhibition space Shri. Sushil Kumar Shinde, MOP,GOI A view of the 100,000+ footfalls at ELECRAMA 2010
ELECRAMA 2010 - KEY FACTS
> 60,000 SQ.MTS.
> 110 TO 1200 KV ON DISPLAY
> 1,05,209 FOOTFALLS
> 1,243 EXHIBITORS FROM 23 COUNTRIES
> VISITORS FROM 120 COUNTRIES
“I „M THE FUTURE”

33. SPECIAL EVENTS ELECRAMA-2010
CEO NIGHT
An evening of engaging in industry
clairvoyance was envisaged for the
visionaries of the Industry. A panel discussion
on the future of T&D was held in partnership
with NDTV Profit. The panelists consisted of a
wide spectrum of specialists, from global
leaders.
“I „M THE FUTURE”

34. ELECRAMA-2010 BRAND AMBASSADORS
34

35. ONE-STOP-SHOP FOR T&D
Winding Wires 90 FEATURING THE WIDEST
Cables &
Conductors Capacitors 169 RANGE OF T&D PRODUCTS
Transformers
325
350
UNDER A SINGLE ROOF.
Control &
Automation 272
Switchgear &
Control gear 496 Domestic
Appliances 67
Industrial
Electronics 204
Power
Transmission
385
Instruments &
Instrumentation
Power
222
Distribution 427
Insulation 124
Motors 133
Others 173
“I „M THE FUTURE”

36. TRULY GLOBAL EVENT
Latin
North
South East America
Far East America
Asia 2%
9% 4% Europe
6% 14%
Africa
17%
Middle East
41%
CIS Rest of Asia
2% 5%
INTERNATIONAL VISITOR BREAKUP
“I „M THE FUTURE”

37. INTERNATIONAL CONFERENCES
INTERNATIONAL CONFERENCES
TRAFOTECH-2010
(International conference on Transformers)
TECH IT-2010
(International conference on Instrument Transformers)
CAPACIT-2010
(International conference on Capacitors)
“I „M THE FUTURE” 37

38. ELECRAMA
A movement that enables
India & World towards a
UNITY POWER FACTOR
“I „M THE FUTURE”

39. Organised by
ABOUT IEEMA
A non-profit association, represents over 750 businesses in the Indian Electrical and Industrial
Electronics manufacturing sector, whose combined annual turnover is in excess of US dollars 22
billion, Equipments manufactured by members contribute to more than 95% in evacuation of the
1,50,000 MW of installed power generating capacity in India. IEEMA organizes ELECRAMA as part of its
strategic initiative to showcase Made in India & is the Voice of Indian Electricity sector.
For more information, visit
www.ieema.org
www.elecrama.com