Samaritanmag.com is an online magazine that highlights charitable causes, initiatives of corporations/small businesses, and charities. It provides original interviews and articles about various causes to give readers insight and encourage them to support causes. The site aims to be unintimidating and focus on positive stories rather than tabloid-style coverage. It is written by experienced journalists and optimized for sharing on social media to engage its audience of socially conscious readers interested in making a difference through their consumer choices and support.
1. Who We Are
Samaritanmag.com is the anti-tabloid, an online
magazine that interviews people about the
causes they support, in addition to highlighting
the charitable initiatives of corporations and small
businesses, and the charities themselves.
Samaritanmag.com is a cool unintimidating site that
gives readers insight into a multitude of causes and
hopefully gives them incentive to make a difference
in the world, if they aren’t already.
we care... samaritanmag.com
but we don’t care what the tabloids say
2. Who We Are
Samaritanmag.com is the anti-tabloid, an online magazine that
interviews people about the causes they support, in addition to
highlighting the charitable initiatives of corporations and small
businesses, and the charities themselves.
Samaritanmag.com is a cool unintimidating site that gives readers
insight into a multitude of causes and hopefully gives them incentive
to make a difference in the world, if they aren’t already.
samaritanmag.com
3. Just The facts
Started by award-winning music journalist Karen Bliss (Billboard,
RollingStone.com, MSN), Samaritanmag.com is a content- driven site
with high journalistic standards; the stories are original — interviews
are conducted with our writers for the online magazine — and not
taken or repurposed from other sites, as is often the case in today’s
media world.
Even short news pieces are only taken from the original press releases.
Why is this important? Because Samaritanmag.com articles are
fact-checked and comprised of information directly from the source.
Samaritanmag.com covers a range of causes; the list is endless from
building wells in Africa to a line of clothing for people in wheelchairs
to a toxic-free spa for people with cancer and mobility carts for sick or
injured animals.
samaritanmag.com
4. Team of Writers
Kim Hughes is an accomplished media professional with a dossier spanning
four verticals (print, web, radio, television) and a reputation for journalistic
excellence. Over two decades, she has worked as a writer/editor and
broadcaster with some of the most prestigious media properties on the planet
including NOW Magazine, the Globe & Mail, MSN and the Toronto Star.
Kerry Doole is a Toronto-based freelance arts journalist. Over the past four
decades, he has written about music, film, travel, books, sports and business
for a wide range of consumer and trade magazines, newspapers (including
The Globe and Mail and Toronto Star) and websites in Canada, the U.S., the
U.K., and his native New Zealand. Kerry is the author of Private Universe, a
biography of the band Crowded House, published by Omnibus Press in the
U.K..
Nick Krewen is a veteran award-winning Toronto-based writer and author.
He has contributed to The Toronto Star, Grammy.com, The Globe & Mail and
other prestigious publications, and writes extensively about entertainment.
samaritanmag.com
5. The Music Community
• Building unique content since 2010, Samaritanmag has been a source
of in depth interviews and unique perspectives from the music industry.
• Among the artists interviewed for the site are Neil Young, The Who’s Pete
Townshend, Rush’s Geddy Lee, Bon Jovi’s Richie Sambora, Bryan Adams,
Sammy Hagar, Motley Crue’s Nikki Sixx and Vince Neil, Drake, Nelly Furtado,
One Direction, Iron Maiden’s Steve Harris, Cody Simpson, Ed Sheeran,
Bruce Cockburn, Taylor Swift, P. Diddy, Rob Zombie, Peaches, Nick Carter,
Simple Plan, Kate Nash, Danny Fernandes, Tom Cochrane, Buckcherry’s Josh
Todd, 30 Seconds To Mars’ Jared Leto, The Tenors, Our Lady Peace’s Raine
Maida and many more.
• There is also a Charity Song of the Month and Cause Song of the Month
samaritanmag.com
6. In Depth Interviews
SAVVY & SMART STORIES
INTELLIGENT BRANDS
• Intelligent and fresh
cultural reporting that
often introduces another
side to artists to its
readers than other sites
cover.
• Your brand will engage
online with a broad
psychographic interested
in the good your
company is doing.
• Authoritative niche
content from vetted,
authentic voices.
samaritanmag.com
7. Our Audience
This is a site for people who are interested in making a
difference, either by finding the cause that speaks to them
or by making informed buying decision based on companies’
corporate social responsibility platform.
More on a psychographic, than demographic, everyone from
Neil Young to Pete Townshend has been intrigued by the
site. “I’m proud of you,” Bryan Adams told founder Karen
Bliss after checking out the site during an interview.
Samaritanmag attracts the following identifiable groups of
visitors:
1.
2. the music/entertainment fan
3. the news junkie
The socially conscious
samaritanmag.com
8. Our Audience
BOOMERS, GENERATION X
GENERATION Y, Z
• Enjoy the attention to
traditional journalistic
reporting. Appreciate
integrity.
• Growing importance on
connectivity and technology
as their families and friends
relocate far and wide.
• Appreciate integrating
social issues into their core
entertainment news via
online social collectivism
• Tech fluent, globally aware
and more connected than any
generation before.
• Hyper-connected. They have
digital DNA
• Voracious consumers of
entertainment and lifestyle
news.
• Media savvy, this group is
green, global and supports
brands and bands that are
socially conscious.
• Heavily impact the parents’
purchasing decisions
samaritanmag.com
9. Quality Content
PERSONAL STORIES
OPTIMIZED FOR SOCIAL MEDIA
• Professionally written
stories about the people
behind the causes and
what draws them to a
charity and/or cause
• Long-form content and
not just 140 character
soundbites
• Multicultural with a global
mindset.
• Optimized for mobile
browsing.
• Easy for audience to
share & link to their
network
• 90,000 Facebook likes
and counting
• RSS feed available
• Contest opportunities
• Weekly newsletter
samaritanmag.com
10. “We Care” About Good Content
Surely not everyone cares about the nonsense passing as news on
TMZ and other tabloid media? Our changing “We Care” mainpage
taglines are fun and flippant, and point up the public’s boredom with
outrageous and invasive tabloid coverage. WE CARE…but we don’t
care [insert Hollywood star here] gained weight or showed their
knickers at a nightclub. Samaritans know there are more important
things going on in the world: poverty, HIV/AIDS, cancer, animal welfare,
MS, Alzheimers, education, the environment, natural disasters,
childhood obesity, and a hundreds of other causes that people are
passionate about.
samaritanmag.com
11. Sponsorship Packages/Partnerships
Samaritanmag provides a forum for anyone looking to:
*Let consumers know about the good that you are doing
*Your company’s corporate social responsibility platform
*The products that are eco-friendly or have a charitable component
• Launch new products to a socially conscious consumer who
is engaged in causes important to them, interested in others,
and eager to make informed buying decisions based on your CSR
*Promote specific events.
*Increase general brand awareness.
*Promote and increase direct visitor numbers to their respective
websites
samaritanmag.com
12. Who We Are
Does your company support a cause? Do you produce an environmentally-conscious product you want people to know about? Partner
with Samaritanmag.com. Take out a banner ad or post a video that
highlights the good you are doing at your company. Perhaps you are
aligned with a certain cause or give your staff a day off to volunteer or
sell a product with a portion of the proceeds going to charity?
Consumers want to make informed buying decisions. Given the choice
of supporting a company that supports a worthy cause over a similar
company that doesn’t and they will choose the “good” one every time.
samaritanmag.com
