MACK Companies _ Brand Guide

Family Brand Standards
MACK Companies
MACK Investments
MACK Construction
rentMACK
MACK Estates
MACK Commerical
MACK Landscape
pages 4 - 33
pages 34 - 47
pages 48 - 57
pages 58 - 67
pages 68 - 79
pages 80 - 91
pages 92 - 103
pages 104 - 113

A brand is more than a logo, a purpose statement or a website. A brand expresses
who we are as a company and controls the way we are perceived by our audience.
The MACK Companies’ brands are a culmination of what people see, feel and hear
about us. Every member of the MACK Companies team shapes the way the brand is
perceived by others. That is why our marketing department will look to you for help
in the continued communication of the MACK Companies’ brands.
A Brand Guide Summary

In a neighborhood right outside Chicago, centered in a town rich with history you’ll
find MACK Companies; a family of real estate divisions. The parent company (MACK
Industries) was established in 1998 by Chicago entrepreneurs and real
estate redevelopers James Jr. McClelland and James “MACK” McClelland.
Mr. MACK, as he is referred to by his associates, partnered with his son Jim to lay the
foundation for what is now one of the nation’s largest redevelopers of
single-family homes. The McClelland family of industry professionals brought with
them a wide array of talent, but most importantly the McClelland father and son
brought with them a set of core values they embedded deep into the corporate
philosophy. Those values allowed them to expand far past the family owned and
operated MACK Industries to grow to an organization of over 6 construction and
real estate divisions known as MACK Companies.
Philosophy

“Here at MACK Companies we are all about family and it
permeates all aspects of our business. Family is all about
caring, support, and relationships which are the very same
values we extend to our business philosophy.”

- Jim McClelland

Company Values
We believe that every family and every
business will prosper only if they are
caring to those they work for and with.
We work hard to ensure that everything
we do is in the best interest of the
community and neighborhoods we
serve.
Lead by some of the industry’s most
informed professionals, MACK
Companies puts experts at the head
of every division who practice sharing
knowledge with every associate.
At MACK Companies we strive to stay
ahead of the curve. We constantly push
ourselves to think and act progressively
so that we can offer our communities
and business partners the best real
estate opportunities available.
MACK Companies is an organization
dedicated to ‘Raising the Quality of
Life’ for everyone we interact with. This
dedication is expressed through our
promise to give our attention to any
and all concerns in a timely manner no
matter the day or hour.
With over two decades of experience
under our belt, we have made more
than one mistake. Here at MACK
Companies mistakes are never swept
under the rug; but instead they are
recognized so that we can grow as an
organization.
CARING
KNOWLEDGEABLE DEDICATED
DYNAMIC HUMBLE

Our “Quality Pledge”

Take time to be caring, considerate and charitable

Give every issue our hardest worked solutions

Be educated, skilled and informed on all industry practices

Accept, dissect, converse about and learn from our mistakes

Never accept the status quo as the MACK Companies standard
To our partners, to our family
and to our community we at
MACK Companies will
hold true to our values by
pledging to do the following
on a daily basis.
Company Culture

Founded in 1998, MACK Industries was a company built with a single mission –
‘Raising the Quality of Life’. At the time, MACK Industries centered its focus on the
redevelopment and rental process, meeting an overwhelming market demand and
laying the foundation from which a larger scale of real estate companies could be
built.
an Evolving Brand

A logo inspired by a roof line,
communicating a residential real
estate brand.
A logo that communicates a symbol
of growth while holding true to the
original brand.
1998
2014

Nearly two decades later MACK Industries has expanded into a full family of
companies whose divisions run independently in all major aspects of the real estate
industry. This group of independent divisions in investments, residential,
commercial, construction, and landscaping make up today’s MACK Companies.
a Family Brand

Pantone: 661c
C: 91.5
M: 69
Y: 0
K: 7
R: 13
G: 29
B: 86
Pantone: 542c
C: 52
M: 7.5
Y: 0
K: 2
R: 74
G: 171
B: 229
Primary Colors
Web:
C: 100
M: 92
Y: 34
K: 34
HEX: 0D1D56
Web:
C: 68
M: 15
Y: 0
K: 0
HEX: 4AABE5

Pantone: 6c
C: 0 M: 0 Y: 0 K: 100
R: 0 G: 0 B: 0
HEX: 000000
Tint: 75% 50% 25%
Pantone: 7408c (Saturatemore)
C: 0 M: 21 Y: 99 K: 0
C: 0 M: 33 Y: 98 K: 0 (Web)
R: 255 G: 179 B: 24
HEX: FFB318
Pantone: 7620c
C: .5 M: 94 Y: 88 K: 8.5
C: 22 M: 100 Y: 100 K: 16 (Web)
R: 166 G: 0 B: 33
HEX: A60021
Pantone: 158c
C:1 M: 69.5 Y: 93.5 K: 0
C: 7 M: 65 Y: 100 K: 1 (Web)
R: 229 G: 117 B: 28
HEX: E5751C
Pantone: 7574c
C:13 M: 59.5 Y: 85.5 K: 21
C: 42 M: 69 Y: 97 K: 49 (Web)
R: 96 G: 57 B: 19
HEX: 603913
Pantone: 376c (Saturatemore)
C: 42.5 M: 0 Y: 100 K: .5
C: 57 M: 17 Y: 100 K: 0 (Web)
R: 124 G: 168 B: 48
HEX: 7CA830
Pantone: 7663c
C: 54 M: 87 Y: 0 K: 13.5
C: 78 M: 100 Y: 23 K:10 (Web)
R: 89 G: 36 B: 112
HEX: 592470
Accent Colors
100%

Avenir Next Demi Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Avenir Next Regular
0123456789
Avenir Next Medium
0123456789
Avenir Next Ultra Light
0123456789
Avenir Next Font Family
Verdana*
0123456789
Replacement font
*Regular style weight should
be used

The chosen type for MACK Companies is the Avenir Next family of fonts. This type
should be used for all forms of communication internally and externally. Avenir Next
is available in different style weights and four have been determined to best
re-enforce the MACK Companies brand.
* Please avoid using the font families Avenir and Avenir Condensed.
If Avenir Next is not available, Verdana may be used as a replacement font.
Typography

DON’T’S:
MACK INVESTMENTS
Mack Investments
MACK investments
Mr. MACK - James “MACK” McClelland
Jimmy MACK - Jim McClelland
MACK Companies
MACK Investments
MACK Construction
rentMACK
MACK Estates
MACK Commercial
MACK Landscape
This is how we write
each division. When in
the written word,
division titles should
never be in all caps.
DON’T’S:
Mr. Mack
Mack Companies
MACK by itself
Jim Jr.
Language

MACK Companies
real estate
single-family
multi-family
Chicago-land
redeveloped
resident vs. tenant
AAA+ strategy
‘Rasing the Quality of Life’
OVER TWO DECADES
MACK should never appear
by itself. It must be written
with ‘Companies’ or a
division specific name
Never use MACK by itself
Always lower case, no hyphen
Always spelled with a hyphen
Always spelled with a hyphen
Always spelled with a hyphen, capital ‘C’ and lower case ‘l’
Always substituted for rehabbed and flipped
Resident should be used when speaking about RentMACK
Tenant is used by MACK Commercial
Never written “triple A+”
Always ‘A’ residents, ‘A’ properties, ‘A’ locations
Bold, italic with single quotes
Do not write in all capital letters unless being used as a title

INVOICE
DATE: May 14, 2014
a division of MACK Companies INVOICE # 100
6820 Centennial Drive
Tinley Park, IL 60477 FOR: Project or Service Description
Phone: (708) XXX-XXXX BILL TO: Name
Fax: (708) XXX-XXXX Company Name
E-mail: info@rentmack.com Street Address
City, ST ZIP Code
rentmack.com Phone
AMOUNT
SUBTOTAL -$
TAX RATE 0.00%
SALES TAX -
OTHER -
TOTAL -$
RentMACK
Make all checks payable to Oak Park Avenue Realty. If you have any questions
concerning this invoice, contact Name, Phone Number, Email
DESCRIPTION
Division Name
a division of MACK Companies
Office Street Address
Office City, State Zip
Phone: 555-555-5555
Fax: 555-555-5555
Email: test@mackcompanies.com
MACK Companies or division url
Address Standards

Stationary Standards
a division of
MACK
COMPANIES
MACK
INVESTMENTS
MACK
CONSTRUCTION
MACKrent
ESTATES
MACK
COMMERCIAL
Cm
MACK
MACK
LANDSCAPE
INVESTMENTS CONSTRUCTION RENTALS ESTATES COMMERCIAL LANDSCAPE
mackcompanies.com
MACK
INVESTMENTS
MACK
CONSTRUCTION
MACKrent
ESTATES
MACK
COMMERCIAL
Cm
MACK
MACK
LANDSCAPE
INVESTMENTS CONSTRUCTION RENTALS
ESTATES COMMERCIAL LANDSCAPE
The back of all division
business cards and
envelopes will be the same
to reference the larger
organization they belong to.
The same will be true for the
MACK Companies cover fax
sheet.

Standard Voice-mail Greeting
“You have reached [First & Last Name], [Title] at (Division Name) a division
of MACK Companies. I’m sorry I’ve missed your call, but if you leave a
detailed message, I will return your call at my earliest convenience. You
can also reach me at [e-mail address] Thank you for calling (Division
Name).”
Out of Office Voice-mail Greeting
“You have reached [First & Last Name], [Title] at (Division Name) a division
of MACK Companies. I will be out of the office from (Date) to (Date) with
(limited or no) access to voice-mail. Should you need immediate
assistance, please contact (Name) at (Phone Number). Thank you for
calling (Division Name).”
“Hello. You have reached the Accounting Department.
All staff are attending a meeting and nobody is
available to take your call. Your call is very important to
us and we would like to return your call as soon as
possible. However, our call backlog is very long. If you
are calling about making a payment, please include the
information in your message and we will return your call
immediately. Wait for the tone and leave us a detailed
and confidential message.”
"You have reached the
Sales Department. Leave a
message."
Voice-mail Greeting Don’ts

A standard voice-mail greeting has been established for all MACK Companies
phone lines to ensure accurate information and brand consistency among all
departments and divisions. Voice-mail greetings should be informative, short and
friendly. These standards apply to both land lines and mobile numbers that are used
for any and all MACK Companies business purposes.
For general department voice-mails - the same outline should be followed with
appropriate name substitutions.
Voice-mail Standards

MACK
CONSTRUCTION
X
MACK
COMPANIES
The safety space standard can be only
broken with the MACK Companies logo
usage to the left.
Approved Safety Space Violation
X

A safety space standard has been established for all logos in the MACK
Companies family to maximize the visual impact of the logo. Safety space is the area
surrounding the logo that should be kept free of any text, images, or other graphic
elements.
The same safety space standard applies to all versions of all division logos. The
required safety space surrounding the border must be X wide, where X equals 1/2
of the height of “MACK” in the logo.
Safety Space

The logo should not be placed on any
colored background other than the
designated MACK Companies colors. These
color standards apply for design work,
apparel, and promotional items.
When using the logo on an
accent color background,
the all white or black logo
should be used.
When using the logo on the MACK
Companies dark blue, light blue or
black background, the all white logo
should be used.
Logo Colors
MACK
LANDSCAPE
MACK
CONSTRUCTION
COMMERCIAL
Cm
MACK MACK
rent
MACK
COMPANIES
MACK
INVESTMENTS
ESTATES
MACKMACK

Logos on Photos
MACK
COMPANIES
When placing the logo on a
black and white photo, the
full color logo should be
used in negative space.
When placing the logo on a
colored photo, the all white
or black logo should be
used in negative space.
MACK
COMPANIES

Misusing any of the MACK Companies’ logos results in unsuccessful brand
communication.
Do not alter the logo in any way.
Do not alter the size or proportions.
Do not place the logo elements in positions other than what is approved.
Do not rotate, re-color, or apply effects to the logo.
Logo Misuses

COMME
CmMACK
Stretching either
horizontally or
vertically
Placing the division
name in an area other
than specified
Rotating the logo
Altering the color of
the logo
Using any special
effects
Placing the logo on a
background that isn’t
a primary or accent
color
ESTATES
MACK
MACK
LANDSCAPE
MACK
rent
MACK
CONSTRUCTION

Photography and video are essential components of communicating the MACK
Companies brand and visually represent our mission of ‘Raising the Quality of Life’.
MACK Companies multimedia carries a sense of optimism, pride, and demonstrates
the company’s core values. All are conveyed through the appropriate use of natural
and available light. Visuals include: our residential, commercial, landscaping, new
construction and redeveloped products, our varies forms of advertisement, the
communities we serve, our corporate and field staff, and all MACK Cos. customers.
MACK Companies Media

For all photography and videography created
internally by MACK Companies, the following
guidelines should be adhered to:
• Exterior and interior cleaned prior to visual documentation
• Use of natural, soft light for both exterior and interior architecture
• Sunlight appropriately lighting the façade of the building, with a blue sky, partly cloudy at most
• Proportionately display architecture and prevent warped/converging lines in-camera and in
post-production
• Subject of the portrait dressed appropriately (business professional or according to profession)
• All portraiture (posed, non-posed, documentary) should show our corporate and field staff in a
positive, engaging manner
• Artificial lighting in professional portraiture should be soft and feel natural
• Soft flash as a fill light can be used in MACK Culture imagery
• Retouch basics of portraits (skin, eyes, teeth)
Media Brand Style

Outsourced Media
When selecting outsourced media, select images whose subject matter and focal points
are cohesive to brand identity.
*Stock images should only be purchased and utilized by MACK Companies’
marketing professionals.
We do not use outsourced media of residential and commercial buildings (interior or
exterior) to represent MACK Companies’ products or services.
We do not use outsourced illustration or artwork, commonly know as clip-art.
Use photographs in color, black
& white, or toned with MACK
Companies accent colors (while
preserving tonality and contrast)

Media Management
Capturing Media:
When photographing with a digital SLR,
set file format in camera to RAW (.cr2, .nef,
for conversion in post-production). When
using a mobile device or tablet, ensure
photographs are created in the highest
quality available. When filming video on
a digital SLR, set formats to RAW HD 1920
x 1080, 30 frames per second. When
using a mobile device or tablet, ensure
video is taken horizontally in the highest
quality available.
Saving Media for Print Use:
Ensure all image files intended for print use
are saved with the following settings:
• Color Profile: Adobe RGB (1998)
• DPI Resolution: minimum 200 dpi
• File format: .psd, .tif, or any non-
compressing image file format
Saving Media for Digital Use:
Ensure all image files intended for digital
use are saved with the following settings:
• Color Profile: sRGB
• PPI Resolution: 72 – 180 ppi
• File format: .jpeg or .png if image has
transparent components
Web Optimization:
Ensure all image files for web use are
saved with the following settings in
the “Save for Web” module in Adobe
Photoshop:
• Color Profile: sRGB
• PPI Resolution: 72 ppi
• File format: .jpeg or .png if image has
transparent components
• Preset: Medium, High, Very High
• Pixel dimensions: Downsample with
“Bicubic sharper” setting
• File size: no larger than 200K

MACK Companies Media
NOW
LEASING!
Using non-professionally
post-processed & edited
photography
Using low resolution
image files in digital & print
form
Using images whose color
temperatures are not
professionally edited
Stretching either
horizontally or vertically
Using images, logos, or
artwork that compromises
the image integrity
Placing text or artwork
on that compromises the
image integrity
When using imagery to represent MACK Companies,
exercise good judgement and seek professional
photography assistance from the marketing team.

Media Usage Permissions
Under the U.S. Federal Copyright Act of 1976, all photographs and video created by
MACK Companies are copyright protected and should not be used by third parties,
unless otherwise noted with a written agreement. E-mail, fax, or letter are acceptable
forms of written consent. Media that is not created by MACK Companies cannot be
used in any digital or print materials, unless permission has been received from the
copyright owner in written form. E-mail, fax, or letter are acceptable forms of written
consent.
When photographing, filming or recording an employee, resident, or investor, a
consent form must be completed. Paperwork is provided by the
marketing department.

Purpose
‘Raising the Quality of Life’
Description
MACK Companies is a family of real estate divisions that offer investment,
construction, residential, commercial and brokerage services.
Mission Statement
MACK Companies does not have a mission as it supports the mission of
each company division.
MACK Companies
MACK
COMPANIES
MACK
INVESTMENTS
MACK
CONSTRUCTION
MACKrent
ESTATES
MACK
COMMERCIAL
Cm
MACK
MACK
LANDSCAPE
mackcompanies.com

MACK Companies About Us
MACK Companies is an organization of real estate divisions that offer investment,
construction, residential, commercial, landscape and brokerage services. Founded
in 1998 by Chicago-native father and son duo James and Jim McClelland,
MACK Companies was built out of a shared passion for real estate. Today MACK
Companies is one of the largest providers of turn-key real estate with a portfolio of
over 1200 single-family homes in the Chicago-land area. With a team of experts
employed throughout 15 corporate departments MACK Companies is able to
function at the highest levels of production in all specialized sectors of real estate.

MACK Companies
MACK Companies is simply a representation of the 6 collective divisions, it does
not have a voice or specific target audience. MACK Companies should only be
referenced visually, verbally and in the written word in one of two ways:
MACK
COMPANIES
Tinley Park, IL 60477
P 708.532.9243 F 708.532.9259
mackcompanies.com
May 6, 2014
MACK Companies Team,
Regarding vacation time and personal/sick days, and ensuring that they are being reported to HR
and tracked correctly, the following procedures will be put in place, effective immediately.
For Time Off in advance: The Time Off Request Form needs to be filled out by the requester and
given to their direct supervisor for approval. The Supervisor then needs to turn the Time Off
Request Form into HR. If the supervisor is requesting time off, the form needs to be filled out and
turned into HR.
Calling Off: The person calling off needs to call or email their direct Supervisor to inform them that
they will be out of the office that day. The Supervisor then needs to either call or email HR with the
information so that HR can update the Time Off Calendar. If the Supervisor needs to call off, they
need to either call or email HR. Upon returning to work, a Time Off Request Form needs to be filled
out and turned into HR, in the same manner as above.
Please let me know if you should have any questions. I greatly appreciate your help with this.
Sincerely,
Rachael A. Footlick
Director of Human Resources
REQUESTER INFORMATION
Name: Phone:
CHARGE INFORMATION
Vendor Credit Card Usage
Name: Date:
Department Receipt
Charge is for: Attached:
PAYMENT INFORMATION
Purpose of Charge
Is the Charge Reoccuring - How often
yes
no
Total Charge A
Please be sure to include any invoice copies with this form to ensure prompt payment.
Department
Requester: Head:
Date: Date:
Purchases Over $500 CEO/COO:
Date:
MACKrent
COMMERCIAL
Cm
MACKMACK
COMPANIES MACK
INVESTMENTS
MACK
CONSTRUCTION
MACK
LANDSCAPEESTATES
MACK
Although not a single business, the MACK
Companies’ name and logo grant each
individual division within the organization
the opportunity to demonstrate that a
single brand belongs to a larger family of
organizations.
HR is a MACK Companies’ department
that conducts business on behalf of all
6 real estate divisions therefore their
operations have an audience
expanding throughout all divisions and
should be branded MACK Companies.
1. When conducting business on
behalf of 2 or more MACK
Companies’ divisions
2. As a reference for a single division
belonging to the larger organization
MACK
COMPANIES
P 708.532.9243 F 708.532.9259
mackcompanies.com
MACK
COMPANIES
MACK
INVESTMENTS
MACK
CONSTRUCTION
MACKrent
ESTATES
MACK

Originating from the family surname,
McClelland, the name ‘MACK’ in
reference to the organization is a
representative of the core values and
business standards established by the
company founders.
The plural form of one company
representing the 6 divisions.
MACK Companies is not a stand alone brand.

The MACK Companies logo has evolved into a more stylized, simplified and
universal mark that represents the companies’ influence in all sectors of real estate.
The three pillars mirror the shape of the MACK Companies ‘M’, which are found in
each divisional logo. The pillars are aligned in ascending order to represent the
business’ continued growth and success.
Standard Logo

Approved Variations
Use this variation only when
another division’s logo is
clearly visible or the MACK
Companies brand has been
well established elsewhere
on the page or in the design.
MACK
COMPANIES
MACK
INVESTMENTS
MACK
CONSTRUCTION
MACKrent
ESTATES
MACK
COMMERCIAL
Cm
MACK
MACK
LANDSCAPE
mackcompanies.com
the MACK Companies
logo should always be
accompanied by the
larger family logo

A variation of the MACK Companies logo with the company purpose statement,
‘Raising the Quality of Life’, is available. This purpose supports the mission of the
MACK Companies’ divisions.
Do not alter the positioning of the purpose statement in reference to the logo.
Purpose Statement

The MACK Companies ‘family logo’ is a locked image of all divisional logos below
the standard MACK Companies image. The positioning of each division is specific to
the order of each business’ product and service line as it pertains to the organization
as a whole, as well as the location of each business on the mackcompanies.com
website. This locked image is to be used only after approval is granted by the MACK
Companies marketing department.
Family Logo

the standard MACK
Companies ‘family’
logo complete with
all division names.
Cleared for use by all
team members.
the only allowed
variation of the MACK
Companies
‘family’ logo, this
version specifies the
industry each division
operates in.

MACK
COMPANIES
P 708.532.9243 F 708.532.9259
mackcompanies.com
MACK
COMPANIES
MACK
INVESTMENTS
MACK
CONSTRUCTION
MACKrent
ESTATES
MACK
COMMERCIAL
Cm
MACK
MACK
LANDSCAPE
mackcompanies.com
MACK
COMPANIES
mackcompanies.com
MACK Companies
corporate letterhead
paper should always be
used for correspondence
representing 2 or more
divisions.
Stationary
Jim McClelland
Co-Owner & COO
Ofﬁce: 708.263.2088
Cell: 708.997.0460
jim@ibuymack.com
mackcompanies.com

Text Standards
Text Color: Black
Text: Avenir Next Regular
Font Size: 12 point
Margins: 1 inch (top, bottom, left, right)
Letter date: Write out the month, day
and year two inches from the top of the
page.
Inside address: Begins one inch below
the date. It should be left justified.
Salutation: Use the same name as the
inside address, including the personal
title.
Sender’s Information: Name and Title
should fall at the end of the letter below
the available signature space.
Correspondence Standards
Writing Standards
When writing a business letter, be
careful to remember that conciseness
is very important. In the first paragraph,
consider a friendly opening and then a
statement of the main point. The next
paragraph should begin justifying the
importance of the main point. In the
next few paragraphs, continue
justification with background
information and supporting details.
The closing paragraph should restate
the purpose of the letter and, in some
cases, request some type of action.

E-mail Signature
Full Name
Title
MACK Companies
Phone: 555-555-5555
Fax: 555-555-5555
mackcompanies.com
Confidentiality Notice: This message contains confidential information and is
intended only for the individual named. If you are not the named addressee
you should not disseminate, distribute or copy this e-mail. Please notify the
sender immediately by e-mail if you have received this e-mail by mistake and
delete this e-mail from your system. E-mail transmission cannot be
guaranteed to be secure or error-free as information could be intercepted,
corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The
sender therefore does not accept liability for any errors or omissions in the
contents of this message, which arise as a result of e-mail transmission. If
verification is required please request a hard-copy version.
MACK Companies, 6820 Centennial Drive, Tinley Park, IL 60477
E-mail
signatures
should be
standard with
Verdana, Size 12
font, Black font
confidentiality notices
should be standard
with Verdana, Size 8
font, Black font

E-mail Standards
The MACK Companies standard e-mail signature is applied to all e-mails to ensure a
consistent brand image. This e-mail signature should be used when a team
member is representing more than 2 divisions. Edits should not be made to the
e-mail signature standards. Signatures should not include logos, colored fonts or
quotes. E-mails are intended for business correspondence and all company policies
regarding appropriate topics and language should be maintained in the subject
line, text and signature of company e-mails. Disclosure Statements have been
selected specific for each division and are mandatory in company e-mails.

A division of MACK Companies, MACK Investments is part of a two-decade-old
organization that provides turn-key, residential real estate investments to individual
and institutional clients world-wide. In August of 2012 MACK Investments’ leaders
structured the largest single-family performing asset deal in U.S. history,
identifying them as one of the most experienced providers in the single-family
investment industry. The MACK Investments’ property inventory of over 1,200
homes valued at $170M is located in the Chicago-land area and serves investors
world-wide with an average 15+% levered return.
About MACK Investments

MACK
COMPANIESa division of
Purpose
Description
MACK Investments is an integral division of MACK Companies that
provides turn-key, residential real estate investments to individual and
institutional clients world-wide.
Mission Statement
At MACK Investments we are dedicated to providing our clients with a
sensible solution to owning residential investment real estate by offering
redeveloped, tenanted assets managed by industry experts.
MACK Investments

Average Age:
30-55
Buying Experience:
MACK Investments specializes in providing
a turn-key investing experience to first time
real estate investors. The majority of
individual clients are inexperienced SF
buyers with little to no industry knowledge.
Gender:
85% Male
15% Female
Audience:
Individual investors seek the advantages of
real estate investments to both diversity and
grow their portfolios. Individual investors
often have specific intentions for their
investment returns and they require a
specialized buying experience unique to the
financial goals they communicate to us.
Institutional investors are organizations,
either publicly or privately held, that seek to
build to their investment portfolio through
the strategic purchases of real estate,
typically in varying MSAs. Institutional
investors are numbers driven and often
come with specific ROI hurdles.
Individual Investors
Institutional Investors
Target Market

Buyer Profile
Age: 30-55
Location: World-wide with focuses in
metropolitan areas that fall within the
top 100 GDP
Martial Status: Married/Divorced
Household Income: $250,000+
Values:
Career
Financial Growth/Stability
Success
Reputation
Trustworthiness
Professionalism
Hobbies/Interests:
Travel
Sports
Fitness
Staying Informed
Investing
Leisure time/family

Approved Variations
Use this variation only
when the division name
and/or brand is clearly
established. The use of
this logo is granted for
use only to MACK
Companies marketing
professionals.
The use of the
division logo should
always be
accompanied by the
standard ‘division of’
image.
MACK

The MACK Investments division logo was designed with assurance and longevity
in mind. The shield shape was chosen to demonstrate the guarantees provided to
investors clients. The ‘M’ found in the center of the shield is representative of MACK
Companies business standard and values, while the established date announces the
tenure MACK Investments has in the real estate investment market. A key placed
predominately in the shield is a tribute to the MACK Investments’ ‘turn-key’
investment process.
Logo Standard

MACK
INVESTMENTS
6820 Centennial Drive Tinley Park, IL 60477 mackinvestments.com708.532.9243
a division of
MACK
COMPANIES
MACK
INVESTMENTS
MACK
CONSTRUCTION
MACKrent
ESTATES
MACK
COMMERCIAL
Cm
MACK
MACK
LANDSCAPE
mackcompanies.com
MACK
INVESTMENTS
6820 Centennial Drive Tinley Park, IL 60477 mackinvestments.com
Stationary
MACK
INVESTMENTS
John Gutman
VP of Sales & Acquisitions
Ofﬁce: 708.263.2089
Cell: 312.925.0024
johng@ibuymack.com
mackinvestments.com
MACK Investments
letterhead paper should
be used for
correspondence
representing the division.

Text Standards
Text Color: Black
Font Size: 12 point
page.
Inside address: begins one inch below
title.
Writing Standards
statement of the main point. The next
paragraph should begin justifying the
importance of the main point. In the
next few paragraphs, continue
justification with background

E-mail Signature Full Name
Title
MACK Investments
Phone: 555-555-5555
Fax: 555-555-5555
mackinvestments.com
Notice: All quotes from MACK Investments are valid for 30 days following the
date of e-mail transmission. Our company accepts no liability for the content
of this e-mail, or for the consequences of any actions taken on the basis of the
information provided, unless that information is subsequently confirmed in
writing. Any views or opinions presented in this e-mail are solely those of the
author and do not necessarily represent those of the company. Finally, the
recipient should check this e-mail and any attachments for the presence of
viruses. The company accepts no liability for any damage caused by any virus
transmitted by this e-mail.
[Date] MACK Investments, 6820 Centennial Dr. Tinley Park, IL 60477
E-mail
signatures
should be
standard with
Verdana, Size 12
font, Black font
should be standard
font, Black font

E-mail Standards
The MACK Investments standard e-mail signature is applied to all e-mails to ensure a
member is representing the MACK Investments division. Edits should not be made to
the e-mail signature standards. Signatures should not include logos, colored fonts or
quotes . E-mails are intended for business correspondence and all company
policies regarding appropriate topics and language should be maintained in the
subject line, text and signature of company e-mails. Disclosure Statements have been

Purpose
Description
A premiere construction provider, MACK Construction is a central
division within MACK Companies that offers general contracting,
construction management and design build services throughout the
Midwest.
Mission Statement
Our mission at MACK Construction focuses on providing all clients, in
both the private and public sectors with quality construction services that
are delivered on time and on budget.
MACK Companies
MACK
MACK
CONSTRUCTION

About MACK Construction
A premiere developer, MACK Construction is a central division within
MACK Companies that offers general contracting, construction management and
design-build services on public and private projects. Born from a merger between
Marion Hill Company and MACK Industries, MACK Construction has a team of
experts with over 30 years of experience in construction and real estate. Collectively
the MACK Construction team has worked on projects that include the Michigan
Avenue Burberry, the Chicago Military Academy and multiple CTA stations.

Clients
MACK Construction clients are
organizations and individuals that have
contracted MACK Construction to serve
as a GC, construction and/or design-
build manager.
Buying Experience:
MACK Construction clients can vary from
first time new development clients to
clients with years of experience
contracting out new development and
redevelopment projects.
Audience:
Clients contracting construction work for
public works projects seek established
contractors who can supply reasonable
bids, run independently and complete
work on time. Financial capability,
resources, relationships with vendors and
the experience of the management and
construction team drive the choice of
contractor selection on public projects.
Private sector clients seeking new
development and redevelopment
contractors look for construction
organizations that can share their vision, act
as a partner and bring value engineering
practices to a project. Private sectors clients
are driven by team dynamics, price and the
reputation of the construction group they
choose.
Public Clients
Private Clients
Target Market

MACK
CONSTRUCTION
Approved Variations
The use of the
always be
accompanied by the
image.
MACK
MACK
CONSTRUCTION
MACK
CONSTRUCTION Use this variation only
use only to MACK
Companies marketing
professionals.

One of the first divisions to have an individual logo designed, MACK Construction’s
logo was built with growth and integrity in mind. As one of the largest divisions
within MACK Companies, MACK Construction brings great growth opportunities.
This growth opportunity is represented in the ascending pillars that meet in the
center of the standard MACK Companies ‘M’. The choice to use a larger font for the
‘M’ found in this logo came from a desire to demonstrate the integrity under which
MACK Construction operates.
Logo Standard

MACK
CONSTRUCTION
16800 Oak Park Ave.
T 800.580.6499
F 800.580.6409
mackconstructioncorp.com
MACK
CONSTRUCTION
16800 Oak Park Ave.
MACK Construction
be used for
correspondence
Stationary
HENRY HILL
Principal
MACKCONSTRUCTIONCORP.COM
Tinley Park, Illinois 60477
ofﬁce: 800 580 6499
fax: 800 580 6409
cell: 312 698 8877
henry@mackcompanies.netMMACK
CONSTRUCTION
ESTATES
MACK
Fermin Saucedo
Realtor
ofﬁce: (708) 532-9243
direct: (708) 000-000
email: fermin@ibuymack.com
mackestates.com
MACKCONSTRUCTIONCORP.COM
MACK
CONSTRUCTION

Text Standards
Text Color: Black
Font Size: 12 point
page.
title.
Writing Standards
statement of the main point.
The next paragraph should begin
justifying the importance of the main
point. In the next few paragraphs,
continue justification with background

E-mail Signature
Full Name
Title
MACK Construction
Phone: 555-555-5555
Fax: 555-555-5555
Confidentiality Notice: This message and any attachments may contain
confidential and privileged information that is protected by law. The
information contained herein is transmitted for the sole use of the intended
recipient(s). If you are not the intended recipient or designated agent of the
recipient of such information, you are hereby notified that any use,
dissemination, copying or retention of this e-mail or the information
contained herein is strictly prohibited and may subject you to penalties under
federal and/or state law. If you received this e-mail in error, please notify the
sender immediately and permanently delete this e-mail. We may monitor
e-mail to and from our network.
E-mail
signatures
should be
standard with
Verdana, Size 12
font, Black font
should be standard
font, Black font

E-mail Standards
The MACK Construction standard e-mail signature is applied to all e-mails to ensure a
member is representing the MACK Construction division. Edits should not be made
to the e-mail signature standards. Signatures should not include logos, colored fonts
or quotes. E-mails are intended for business correspondence and all company
policies regarding appropriate topics and language should be maintained in the
subject line, text and signature of company e-mails. Disclosure Statements have been

About rentMACK
The leasing and property management division of Chicago’s MACK Companies,
rentMACK provides residents within the Chicago-land community with affordable,
redeveloped rental housing. With a portfolio of over 1,200 homes and growing,
rentMACK serves nearly 3,600 rental occupants all of whom are granted ownership
options for the homes they reside in. rentMACK provides residents with 24/7
on-call maintenance services, online payment options and an open line of
communication with leasing and management.

MACK
Purpose
Description
The residential leasing and property management division of MACK
Companies, rentMACK provides residents within the Chicago-land
community with affordable, redeveloped rental homes and quality
management services.
Mission Statement
The mission of all rentMACK professionals is to provide our current and
prospective residents with the highest quality rental and ownership
opportunities in redeveloped homes located in desirable communities.
rentMACK

Average Age:
23-50
Buying Experience:
rentMACK prospective and current
residents are experienced renters but
often first time single-family rent-to-own
renters. The realtors we partner with are
experienced professionals with rental
experience.
Gender:
50% Male
50% Female
Audience:
Prospective residents are individuals,
typically a 4 person household, that seek
affordable, quality rental homes in growing
communities outside Chicago. Prospective
residents require specialized attention in
locating a home that meets their personal
needs and are often concerned with location
specifics; school districts, and local crime
rates as well as management services.
rentMACK residents are individuals and
households that currently reside in a
rentMACK apartment or home. These
renters seek responsive communication
from the management and service
departments. Residents are concerned
primarily with financial and living
conveniences, their local community and
attentiveness to their current rental.
Prospective Residents
Residents
Target Market

Buyer Profile
Age: 23-45
Location: Chicago-land area
Martial Status: Married/Divorced
Household Income: $50,000 -
$125,000
Values:
Family
K -12 education/schools
Career
Social Prosperity
Religious Philosophies
Hobbies/Interests:
Community sports/
activities
Family/social gatherings
Volunteer work
Midwest travel
Audience:
Realtors are experienced real estate
professionals in the south Chicago-land
suburbs with a large client base of prospec-
tive renters and homeowners. Realtors seek
partnerships with trustworthily and
communicative professionals that are
attentive to their client’s needs. Realtors are
driven by partnerships and deals that benefit
them financially and professionally.
Realtors

Approved Variations
The use of the
divisional logo
should always be
accompanied by the
image.
MACK
MACK
rent
use only to MACK
Companies marketing
professionals.

As a representative of the leasing and management division within
MACK Companies, the RentMACK logo was illustrated to embody the confidence
and pride found in rentMACK’s residential services. Although similar to the
standard ‘M’ found at the center of all divisional logos, the ‘m’ written in lowercase is
an implied service to the larger MACK Companies organization. When displayed in
full color on a white background, the left side of the ‘m’ in this logo shows a
lowercase ‘r’ representative of the divisions’ residential services.
Logo Standard

Managing Broker
Oak Park Avenue Realty, LTD. is the managing broker responsible for all
commercial and residential leasing and management services provided by
rentMACK and MACK Commercial. Oak Park Avenue Realty, LTD. is also the
purchasing and selling broker for MACK Estates. It is required by law that all business
correspondence and advertising for residential and commercial leasing, selling and
management clearly identify the name of the managing broker of that business.
It is company policy that all e-mails, letterheads, business cards, promotional material
and advertisement for rentMACK, MACK Commercial and MACK Estates have the
managing broker listed with the division name and information.
rentMACK is a division of MACK Companies.
It is managed and brokered by Oak Park Avenue Realty, LTD.

a division of
MACK
COMPANIES
MACKrent
FOR
RENT
855.622.6225
rentMACK.com
managed and brokered by
Oak Park Avenue Realty, LTD.
this logo can be used
to identify the
RentMACK division’s
managing broker. This
is the standard logo
that will be used on all
OPAR documents
this is the preferred
form for identifying
RentMACK’s managing
broker. It is subtile and
does not pull from the
‘division of’ image

MACK
rent
a division of
MACK
COMPANIES
MACK
INVESTMENTS
MACK
CONSTRUCTION
MACKrent
ESTATES
MACK
COMMERCIAL
Cm
MACK
MACK
LANDSCAPE
mackcompanies.com
708.532.9243
rentmack.com
MACK
rent 6800 Centennial Drive
rentmack.com
oakparkavenuerealty.com
Stationary
MACK
rent
John Coakley
Senior Leasing Consultant
JC Property Management, Inc
a RentMACK consultant
Ofﬁce: 708.532.9243
Cell: 708.207.4536
johnc@ibuymack.com
rentmack.com
rentMACK letterhead
paper should be used for
correspondence

E-mail Signature
Full Name
Title
rentMACK
Phone: 555-555-5555
Fax: 555-555-5555
rentmack.com
rentMACK is managed and brokered by Oak Park Avenue Realty, LTD.
CONFIDENTIALITY: This e-mail message and any attachments are confiden-
tial and may be privileged. E-mails sent or received shall neither constitute
acceptance of conducting transactions via electronic means nor create a
binding contract until and unless a written contract is signed by the parties.
rentMACK conducts business in accordance with the Federal Fair Hous-
ing Law (Fair Housing Amendments Act of 1988). It is illegal to discriminate
against any person because of race, color, religion, sex, handicap, familial
status, or national origin.
[Date] RentMACK, 6820 Centennial Dr. Tinley Park, IL 60477
E-mail
signatures
should be
standard with
Verdana, Size 12
font, Black font
should be standard
font, Black font

E-mail Standards
The rentMACK standard e-mail signature is applied to all e-mails to ensure a
member is representing the rentMACK division. Edits should not be made to the
e-mail signature standards. Signatures should not include logos,
colored fonts or quotes . E-mails are intended for business correspondence and all
company policies regarding appropriate topics and language should be maintained
in the subject line, text and signature of company e-mails. Disclosure Statements
have been selected specific for each division and are mandatory in company e-mails.

Purpose
Description
A division of the MACK Companies, MACK Estates offers quality new
construction and redeveloped homes to the Chicago-land community.
Mission Statement
Our MACK Estates mission centers on exceeding ownership value and
expectations through the timely delivery of low maintenance, beautifully
designed homes with modern finishes.
MACK Companies
MACK

About MACK Estates
A division of the MACK Companies organization, MACK Estates offers quality new
construction and redeveloped homes to the Chicago-land community. MACK
Estates homes are built with owners in mind by professionals with over 30 years of
experience in new home construction. With homes from 1,400 sqft to estates with
over 9,000 sqft MACK Estates provides a wide range of homes for both first time
and move-up buyers. Every MACK Estates home has been hand selected and un-
dergone a rigorous redevelopment process to ensure a piece of mind for its owners.
MACK Estates proudly provides homeowners with estates that exceed ownership
value and expectations.

Average Age:
29-59
Buying Experience:
Generally MACK Estates clients will fall
into one of 2 categories; lower priced,
smaller MACK Estate homes tend to be
purchased by first time home buyers while
larger, high priced homes are typically a
‘move up’ purchase.
Gender:
40% Male
60% Female
Audience:
Redevelopment home buyers are
individuals/households that seek like-new
construction homes in a price range below
new home construction costs. Location, price
and the finishes of a home drive
redevelopment home buyers.
New construction home buyers are
individuals/households who seek modern
design, energy efficacies, finishes, size and
customized layouts. These buyers often
chose the above mentioned before location.
They look for experience and reputation
among the contracted home builders they
choose.
Redevelopment Home Buyer
New Construction Home Buyer
Target Market

Buyer Profile
Age: 29-59
Location: Chicago-land (Metra and South)
Martial Status: Married/Divorced 4-6
occupants
Household Income: $90,000 - $200,000+
Values:
Ownership
Financial Stability
Career
Family
Material Possessions
Hobbies/Interests:
Interests:
Decorating
Entertaining
Cooking
Chicago Sports
Community Activities/
child sports
Shopping

Approved Variations
ESTATES
MACK
The use of the
divisional logo
should always be
accompanied by the
image.
MACK
use only to MACK
Companies marketing
professionals.

The MACK Estates logo was designed to represent value and aesthetic design. The
circle or ‘seal’ shape of the logo is a tribute to the MACK Companies dedication to
construction quality while the large ‘M’ in the center supports that pledge to quality.
Symbolic of the estates name, the ‘E’ was placed in the foreground of the image, in
a script font. The detail in this script communicates to MACK Estates audiences the
attention granted to the selection, renovation and new construction design of all
estate homes.
Logo Standard

Managing Broker
Oak Park Avenue Realty, LTD. is the managing broker responsible for all
commercial and residential leasing and management services provided by
RentMACK and MACK Commercial. Oak Park Avenue Realty, LTD. is also the
purchasing and selling broker for MACK Estates. It is required by law that all business
correspondence and advertising for residential and commercial leasing, selling and
management clearly identify the name of the managing broker of that business.
It is company policy that all e-mails, letterheads, business cards, promotional material
and advertisement for RentMACK, MACK Commercial and MACK Estates have the
managing broker listed with the division name and information.
MACK Estates is a division of MACK Companies.
It is brokered by Oak Park Avenue Realty, LTD.

FOR SALE
855-222-6225
mackestates.com
a division of
ESTATES
MACK
ESTATES
MACK
MACK
COMPANIES
to identify the MACK
Estates division’s
OPAR documents
MACK Estates’
managing broker. It is
subtile and does not
pull from the ‘division
of’ image

mackestates.com
708.532.9243
MACK Estates
a division of
MACK
COMPANIES
MACK
INVESTMENTS
MACK
CONSTRUCTION
MACKrent
ESTATES
MACK
COMMERCIAL
Cm
MACK
MACK
LANDSCAPE
mackcompanies.com
brokered by
mackestates.com
MACK Estates
brokered by
Stationary
Keith Tarasiewicz
Sales Manager
Ofﬁce: 708.263.2103
Cell: 708.705.2351
keitht@ibuymack.com
mackestates.com
MACK Estates
MACK Estates
letterhead
paper should be used for
correspondence

E-mail Signature
Full Name
Title
MACK Estates
Phone: 555-555-5555
Fax: 555-555-5555
mackestates.com
MACK Estates is brokered by Oak Park Avenue Realty, LTD.
CONFIDENTIALITY: This e-mail message and any attachments are
confidential and may be privileged. E-mails sent or received shall neither
constitute acceptance of conducting transactions via electronic means nor
create a binding contract until and unless a written contract is signed by the
parties. MACK Estates conducts business in accordance with the Federal Fair
Housing Law (Fair Housing Amendments Act of 1988). It is illegal to
discriminate against any person because of race, color, religion, sex,
handicap, familial status, or national origin.
[Date] MACK Estates, 6820 Centennial Dr. Tinley Park, IL 60477
E-mail
signatures
should be
standard with
Verdana, Size 12
font, Black font
should be standard
font, Black font

E-mail Standards
The MACK Estates e-mail signature is applied to all e-mails to ensure a consistent
brand image. This e-mail signature should be used when a team member is
representing the MACK Estates division. Edits should not be made to the e-mail
signature standards. Signatures should not include logos, colored fonts or quotes.
E-mails are intended for business correspondence and all company policies
regarding appropriate topics and language should be maintained in the subject line,
text and signature of company e-mails. Disclosure Statements have been selected
specific for each division and are mandatory in company e-mails.

About MACK Commercial
The commercial leasing division of MACK Companies, MACK Commercial provides
quality industrial, office and retail commercial spaces to Chicago-land’s large and
small business communities. Founded by James “MACK” McClelland, MACK
Commercial is lead by an expert with over 40 years of commercial brokerage and
leasing experience. MACK Commercial gives business owners opportunities to
expand in high quality, build to suit commercial spaces in locations optimal for high
traffic volume.

MACK
Purpose
Description
The commercial leasing division of MACK Companies, MACK Commercial
provides quality industrial, office and retail commercial spaces to
Chicago-land’s large and small business communities.
Mission Statement
At MACK Commercial, our mission is simple; give business owners the
opportunity to expand their businesses in high quality, build to suit
commercial spaces in locations optimal for high traffic volume.
MACK Commercial

Average Age:
30-55
Buying Experience:
A majority of all MACK Commercial clients
are experienced commercial lease
holders that have an understanding of
what they seek in a location, lease and
commercial management company.
Gender:
70% Male
30% Female
Audience:
Small business owners are individuals/
groups that operate local south Chicago-land
businesses. These clients are often seeking
space for first time or expansion locations for
their business. They value lease terms, rental
and CAM fees along with local permit
acquisition hurdles and customer traffic/
accessibility to the commercial space.
Often referred to as ‘big box’ or anchor
tenants, large organizations seeking
commercial space are concerned with
traffic and visibility of the space location as
well as local area demographics like;
household income, population and
demand/need of services.
Small Business Owners
Large Organizations
Target Market

Audience:
Franchisees are individuals/organizations
that have been granted the right to sell
goods or services or to take part in an activity
which a larger organization controls.
Individuals making commercial space
decisions for franchisees seek locations with
high traffic volume and visibility as well as
local area demographics. Often these
tenants are concerned with negotiating lease
terms, rental and CAM fees as well as build
out assistance.
Franchisee

Approved Variations
MACK
The use of the
always be
accompanied by the
image.
COMMERCIAL
CmMACK
use only to MACK
Companies marketing
professionals.

The MACK Commercial logo was strategically illustrated with simple and clean lines
to embody an adaptive look that communicates the division’s ability to provide a
space ideal for any business. The lack of border or outline echoes that message of
adaptation and the division’s ability to provide custom, build to suit commercial
spaces. Although similar to the standard ‘M’ found at the center of all divisional logos,
the ‘m’ written in lowercase is an implied service to the larger MACK Companies
organization while the lower case ‘c’ mimics the widely used city of Chicago ‘c’.
Logo Standard

Managing Broker
Oak Park Avenue Realty, LTD. is the managing broker responsible for all commercial
and residential leasing and management services provided by RentMACK and MACK
Commercial. Oak Park Avenue Realty, LTD. is also the purchasing and selling broker
for MACK Estates. It is required by law that all business correspondence and
advertising for residential and commercial leasing, selling and management clearly
identify the name of the managing broker of that business. It is company policy that
all e-mails, letterheads, business cards, promotional material and advertisement for
RentMACK, MACK Commercial and MACK Estates have the managing broker listed
with the division name and information.
MACK Commercial is a division of MACK Companies.
It is managed and brokered by Oak Park Avenue Realty, LTD.

COMING SOON!
The Sugar Rush
Bakery & Cafe
COMMERCIAL
CmMACK
MACK
mackcommercial.commanaged and broker by
MACK Commercial’s
managing broker. It is
subtile and does not
pull from the ‘division
of’ image
to identify the MACK
Commercial division’s
OPAR documents

708.532.9243
mackcommercial.com
MACK Commercial
a division of
MACK
COMPANIES
MACK
INVESTMENTS
MACK
CONSTRUCTION
MACKrent
ESTATES
MACK
COMMERCIAL
Cm
MACK
MACK
LANDSCAPE
mackcompanies.com
mackcommercial.com
MACK Commercial
Stationary
Rob Coco
Director of Commercial Development
Ofﬁce: 708.263.2114
robcoco@ibuymack.com
mackcommercial.com
Mutual Development Company
a RentMACK consultant
MACK Commercial
be used for
correspondence

Corespondance Standards
Text Standards
Text Color: Black
Font Size: 12 point
page.
title.
Writing Standards
statement of the main point.
The next paragraph should begin
justifying the importance of the main
point. In the next few paragraphs,
continue justification with background

E-mail Signature
Full Name
Title
MACK Commercial
Phone: 555-555-5555
Fax: 555-555-5555
mackcommercial.com
MACK Commercial is managed and brokered by Oak Park Avenue Realty,
LTD. CONFIDENTIALITY: This e-mail message and any attachments are
confidential and may be privileged. E-mails sent or received shall neither
constitute acceptance of conducting transactions via electronic means nor
create a binding contract until and unless a written contract is signed by the
parties. [Date] MACK Commercial, 6820 Centennial Dr. Tinley Park, IL 60477
E-mail
signatures
should be
standard with
Verdana, Size 12
font, Black font
should be standard
font, Black font

E-mail Standards
The MACK Commercial standard e-mail signature is applied to all e-mails to ensure a
member is representing the MACK Commercial division. Edits should not be made to
the e-mail signature standards. Signatures should not include logos,

Purpose
Description
The landscaping and design division of MACK Companies, MACK
Landscaping provides renters, homeowners and businesses in Chicago
with full-service outdoor design and maintenance services year-round.
Mission Statement
At MACK Landscaping we make it our mission to bring creativity,
innovation and efficiency to all projects while keeping true to the budget
and vision of the clients we serve.
MACK Landscape
MACK

About MACK Landscape
The landscaping and design division of MACK Companies, MACK Landscape
provides renters, homeowners and businesses in Chicago with full-service outdoor
design and maintenance services year-round. The MACK Landscape team consists of
seasoned experts with years of experience in multi-family, commercial and residential
real estate. Currently serving over 1,300 homes in the Chicago-land area and 5
commercial locations, MACK Landscape has a network of people, machinery and
equipment that enable them to accomplish any maintenance and landscaping
project.

Average Age:
25-75
Buying Experience:
MACK Landscape renters, home owners
and business owners are often
experienced with landscape services.
They make service commitments with
exact landscape needs in mind.
Gender:
50% Male
50% Female
Audience:
Renters are individuals and families that
reside in a single-family rental homes that
require landscape maintenance and upkeep.
A majority of renters using MACK Landscape
services will be RentMACK residents. These
renters are concerned with service pricing
and convenience.
Home owners are individuals and families
that own in a mid-level and estate homes
in the south Chicago-land suburbs. These
home owners seek services that include
landscape maintenance and upkeep as well
as larger scale custom projects for their
home. Home owners seek experienced,
skilled and reliable landscape services.
Renters
Home Owners
Target Market

Buyer Profile
Age: 23-45
Location: Chicago-land area
Household Income: $50,000 -
$500,000+
Audience:
Business owners are individuals and
organizations that operate large and small
businesses in and around the south suburb
Chicago-land area. These business owners
require year-round landscape maintenance
and upkeep services. They may also
commission services for custom, larger scale
projects. Business owners are most
concerned with price and reliability of
landscape service providers.
Business Owners

Approved Variations
MACK
LANDSCAPE
The use of the
always be
accompanied by the
image.
MACK
use only to MACK
Companies marketing
professionals.

Logo Standard
The MACK Landscape logo was designed with promise and growth in mind. The
‘M’ found in the center of the image is representative of the MACK Companies
organization standards and values. As a year-round, full service landscape provider,
the ‘M’ in the MACK Landscape logo is filled with the image of leaves. A third leaf is
seen sprouting from the center-top of the MACK Companies ‘M’ as a tribute to the
division’s continued dedication to grow individually as well as support the collective
MACK Companies divisions as they succeed and grow.

a division of
MACK
COMPANIES
MACK
INVESTMENTS
MACK
CONSTRUCTION
MACKrent
ESTATES
MACK
COMMERCIAL
Cm
MACK
MACK
LANDSCAPE
mackcompanies.com
15285 State Street South Holland, IL 60473 708.893.0228 mack-landscape.com
15285 State Street South Holland, IL 60473 mack-landscape.com
Stationary
Chad Wilkins
Director of Landscape
15285 State Street
South Holland, IL 60473
Ofﬁce: 708.893.0228
chadw@ibuymack.com
mack-landscape.com
a MACK Landscape consultant
MACK Landscape
be used for
correspondence

Full Name
Title
MACK Landscape
Phone: 555-555-5555
Fax: 555-555-5555
mack-landscape.com
E-mail Signature
Confidentiality Notice: This message contains confidential information and is
intended only for the individual named. If you are not the named addressee
you should not disseminate, distribute or copy this e-mail. Please notify the
sender immediately by e-mail if you have received this e-mail by mistake and
delete this e-mail from your system. E-mail transmission cannot be
guaranteed to be secure or error-free as information could be intercepted,
corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The
sender therefore does not accept liability for any errors or omissions in the
contents of this message, which arise as a result of e-mail transmission. If
verification is required please request a hard-copy version.
(Date) MACK Landscape, 6820 Centennial Drive, Tinley Park, IL 60477
E-mail
signatures
should be
standard with
Verdana, Size 12
font, Black font
should be standard
font, Black font

E-mail Standards
The MACK Landscape standard e-mail signature is applied to all e-mails to ensure a
member is representing the MACK Landscape division. Edits should not be made to
the e-mail signature standards. Signatures should not include logos,

MACK Companies _ Brand Guide

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