1. Product Work Log
Name: Samantha MaxwellDate: April 19, 2012
Product: Advertising campaigns for companies of my own creation
Date/Time: 5/20/11 Activity:met with project facilitator Comment/Suggestions:
1 hour Commentary: brainstormed different
types of companies I could create
identities for
6/8/11 Activity: met with project facilitator
1 hour and reviewed good design techniques
Commentary: I learned to look to
magazines and other places for
examples of good design.
6/9/11 Activity: met with project facilitator
1 hour and learned about how to use sans serif
vs. serif fonts
Commentary: I learned that the use of
too many conflicting thoughts looks
too busy and sloppy.
6/10/11 Activity: met with project facilitator I learned that
2 hours Commentary: worked on Photoshop designing is like a
and InDesign skills puzzle.
6/12/11 Activity: started creating coffee shop Don’t look too much
1 hour logo into other similar
Commentary: had to decide what kind companies & keep
of feel the company should have ideas original.
6/13/11 Activity: finished poster for coffee I learned not to rush
2 hours shop and started on business card things; sometimes
Commentary: went through several taking a short break
ideas before I found the right one; after can be a good thing.
that the process went more quickly
11/17/11 Activity: met with project facilitator to
1 hour assess my progress
Commentary: learned to use more
white space

2. 11/18/11 Activity: met with project facilitator
2 hours Commentary: I was shown more
examples of good design in packaging.
12/22/11 Activity: worked on music festival
2 hours poster and business card
Commentary: It took forever to realize
that I needed to add a transparency to
the red leaves!
12/23/11 Activity: tea stained paper for the I didn’t end up using
1 hour background of music festival designs the tea stain, but it
Commentary: I learned that sometimes looked good before I
it’s easier to do things by hand than on removed it!
a computer.
12/25/11 Activity: photographed fruit for fast The camera that my
1 hour food campaign parents got me for
Commentary: Lighting has to be Christmas was
perfect! invaluable.
2/17/12 Activity: created poster and business
2 hours card for fast foot campaign
Commentary: I learned that sometimes
you have to pull colors from photos in
order for the design to work.
3/12/12 Activity: created the cup design for This was the first
2 hours fast food restaurant project I had to branch
Commentary: I learned that if you can’t away from Adobe
find a template for it on Illustrator or Creative Suite
online, make your own. products for: I actually
used Microsoft Paint
to make the template.
3/23/12 Activity: put the finishing touches on
3 hours my product
Commentary: this included finishing
the coffee shop and music festival
campaigns