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How Life is Changing  (And Change Management with it). www.samanthabell.com.au
www.samanthabell.com.au Technology is useful and user-friendly  (to increasing numbers of people).
www.samanthabell.com.au It can be integrated in  our lives.
www.samanthabell.com.au People find interesting information...
… and share it. www.samanthabell.com.au
www.samanthabell.com.au Technology connects (many) people.  e.g. Libya, Egypt, Japan, Christchurch earthquake
www.samanthabell.com.au Focused words reach many. e.g. Twitter: Queensland floods
www.samanthabell.com.au When one person isn’t happy it can spread quickly.
www.samanthabell.com.au Poor online words can  stop  a change program, disrupt benefits,  & undo  great work!
www.samanthabell.com.au You can create a tailored  online people network  that aids your program.
www.samanthabell.com.au It can lead to your organisation being more connected, productive, innovative, communicative & more. e.g.  Zappos
www.samanthabell.com.au Here’s how to start…
www.samanthabell.com.au ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.samanthabell.com.au ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.samanthabell.com.au ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.samanthabell.com.au 4. Innovation Strategy Consider how online (e.g. Yammer, internal blogs) will aid in bringing about innovation in the change program.  How could you generate conversation internally using online – for the betterment of your program? Find your innovation advocates.
www.samanthabell.com.au 5. Talent Management Strategy Competitors can be watching what the best talent has to say on their Facebook, Twitter, LinkedIn and other accounts. Work out how you will engage talent on these platforms, especially at crucial milestones. Keep up to date with them, they are (potentially) your online advocates.
www.samanthabell.com.au As a Change Professional, you are used to planning and iterating. This is your new space.
www.samanthabell.com.au If you don’t yet know about online media,  get training, get a coach. Involve people in your program who have used online media a lot.  Theory is very different to hours blogging, tweeting, on Facebook, uploading to YouTube, learning what works, what’s appropriate.
Thank you! Next Twitter workshop: 18 April, 2011. Contact me via  samanthabell.com.au  for details. Samantha Bell  Online Strategy, Training, Coaching Implementation  Research + Tailored Content www.samanthabell.com.au @sambe11

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Online media and change management