http://goo.gl/K7V8y Becoming a successful adwords manager is easy especially if you know how to use Google Adwords Keyword tool. You need to be able to specify the search terms for your ads, the big question remains ‘how to pick the right keywords?’

1. Reference: Google Adwords

2. Becoming a successful adwords manager is easy especially
if you know how to use Google Adwords Keyword tool
down to its nitty-gritty. As an adwords account manager
you have the capacity to choose, have control over and
specify the search term to which your ads are displayed.
Importantly this is done with the help of adwords keyword
tool, although you may have complete control and be able to
specify the search terms for your ads, the big question
remains ‘how to pick the right keywords?’ To help you on
your way to become a successful adwords manager, here is
an explanation and how to article about adwords Match
Types.

3. ZOOMING IN TO YOUR TARGET
Let’s say that you are putting up an adwords
management services and you feel that you want
keywords related to ‘adwords management
services.’ There are three Adwords match types
which are: Broad, Exact and Phrase. These are
ways to search for Keyword Ideas that matches
your search above.

4. You can easily manipulate the google keyword
tool by simply clicking on your preferred match
type which is located on the middle left side of
the tool.

5. TARGET: WIDER COVERAGE
Broad match type is the default search in google
adwords tool and it gives you keyword ideas that
have a far reaching audience base. It also makes
use of your word or phrase in different order.
Like, if you are searching for keyword ideas
related with adwords management services,
broad match types can give you any keyword that
is related to your search,

6. even if it does not contain any of the search terms
you have keyed in. Just take a look at the
screenshot below.

7. The pitfall with using Broad search type is that there is a
bigger possibility that you are also given irrelevant
keyword ideas, just see the screenshot below. Further,
when it comes to adwords keywords, your ad could show
up in queries that are unconnected to your site which can
lead unnecessary pay per click.

8. TARGET: VERSATILE RESULTS
When using the phrase match type in Google
adwords keyword tool, it gives you a more
targeted result than the Broad search type with
the specific phrase included in the results. Thus,
it gives you a more controlled keyword idea
results and better versatility than the broad
match one.

9. You can see from the screenshot below that all
results shown have the ‘adwords management’
word in each keyword idea. The keyword ideas
shown may contain text before, in between or after
the words in the keyword, but it always maintains
the order in which you have typed. Like, adwords is
always seen before management even if there are
texts in between them.

10. As an adwords account manager, this is an important tool to
use because your ads can show up for searches that contain
the phrase adwords management and some other texts.

11. TARGET: BULLS EYE
Exact matches give you a bullseye target. In
terms of adwords advertisement your ad will
only be shown for the exact term and maybe a
few misspellings and singular or plural form of
the words.

12. PUTTING INTO GOOD USE
Knowing all these will help you as an adwords
account manager to choose the type of search
that would best suit your needs. If you are
launching a product that would need much
publicity then a broad search is best. However, if
you have a limited budget and would only want
to advertise with a high guarantee on returns
then an Exact search is for you. Lastly, if your
product has so many variations, the phrase
match would do you well for its versatility.

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www.findyouridealcustomers.com.au
1300-76-00-84