You can only access the Adwords Traffic Estimator when you are logged on to your Google Adwords Account. Click on the Traffic Estimator under the Tools and Analysis Drop down column.

1. Traffic estimation is a good indicator whether a particular Adwords keyword is
driving traffic to your site or making conversions at all. Taking advantage of
Adwords traffic estimator can help you determine and organize the workflow of
your search engine marketing strategies. Below are other advantages in using the
Adwords Traffic Estimator.
•Helps build dedicated web content using a group of keywords
•Updates landing pages
•Organizes keyword groups by segmenting them into unique smaller sub-groups
•Designate and review negative keywords
•The Importance Of Keyword Grouping
Reference: Google Adwords Account

2. Before we can delve into understanding adwords traffic estimator,
let us first have a quick vocabulary session.
•Clicks – pertains to the estimated number of people who have clicked (or who
will click) on your Google ad.
•Impressions – pertains to the number of estimated people to which your ad was
shown to (or will be shown to).
•CPC or cost per click – is the amount or cost of each user click of your Google ad.
It is also referred to as Pay per Click or CPC.

3. You can only access
the Adwords Traffic
Estimator when you
are logged on to your
Google Adwords
Account. Click on the
Traffic Estimator
under the Tools and
Analysis Drop down
column.

4. Start by changing the location
of your search to your
targeted market. In our
example, we are targeting
Australia. Then enter your
desired keywords or if you
have plenty of keywords, you
can upload a CSV file only.
Once done adding or
uploading keywords, click get
estimates.

5. After that, you will be
given a new page with a
graph. This graph, by
default shows you the
cost of traffic estimates
per click. If you want to
see the traffic estimates
per impressions or cost,
just click on the button on
the right hand side of the
graph.

6. Basically, the graph will give you an idea how much it would
cost (for the particular keyword group you have entered) to
get a certain amount of impression or click. Or, you could
likewise see how much impression or clicks would give you
with a specific CPC.

7. You can hover your mouse on the green line of the graph to give you point
by point detail as you increase or decrease a factor like cost, impressions or
clicks.
If you look at the screenshot below, when I hovered my mouse at the Max
CPC A$7.03, I got the following values: clicks 56.97, Impressions 1,525 and
cost A$192.50. This means that an estimated 56 people have clicked on my
ad and have visited my site. A 1,525 impressions would mean that my ad
was ‘seen’ by that number of users.

8. While the Max CPC means that this is the highest cost that I will pay for
each ad clicked by an internet user. This also means that some CPC is lower
than AUD7.03. That is why the total cost of my advertisement for the day is
AUD192.50 which is not equal to $7.03 x 56.97 clicks (A$400.50).
If you already know the budget you can allot for your adwords, you can
easily get a more detailed scenario. Do this by filling up your Max CPC
budget and your daily budget on the box provided under the graph. As an
example, my daily budget is AUD 20.00 and the Max CPC is AUD 10.00 and
then click ‘see estimates’.

9. Each of the keyword you included in the adwords traffic estimator is given
detailed information like number of clicks, impressions, average position, click
through rates and average pay per click on a per day basis. With this tool you can
easily assess if you have the right combination of keywords that would give you
more traffic for money or simply to achieve your SEO goals.

10. What are you waiting for? To get the most out of
Google Adwords Account, pick up the phone,
give us a ring at
1300-76-00-84
or visit our website
www.findyouridealcustomers.com.au